Thinking About Form Design

This is not an official Adobe endorsement.

There, I said it. Now that we have that out of the way, I thought I’d share a reference that I’ve come to respect over the last year or so.

I had the good fortune to meet Ms. Enders at the Business Forms Management Association (BFMA) symposium in Las Vegas last year. I was impressed by her presentation on form design techniques, not the least of which because it seemed like a topic that a lot of form design professionals at the symposium were eager to learn more about. In particular, check out Ms. Ender’s articles section ( There’s a lot of good information in there that I think is worthwhile reading, for experienced form design professionals and newcomers alike.

Design, and design thinking, is really becoming integrated into all facets of business these days, and it only makes sense that it plays a large role in terms of how organizations implement form solutions. How best to capture user data, I learned at the symposium, is not something that is always well understood. Contemporary research into user behaviors and more effective design is often overlooked by form solutions, which really means that the poor individual who must fill out the form — sometimes called a “customer” — is left to suffer. Then, of course, it’s the organization that suffers through additional costs and inefficiencies associated with data entry errors.

Ms. Enders is just one of a number of people out there who are bringing some formal design principles and research to the form design space. If you have links to other sources that you have found useful, please comment directly to this blog and share. We’re always curious to know who our readers are reading, and I’m sure other readers would be interested to know as well.

Have a good day.

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