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Deep South Y’all Wrapup


I had the opportunity last week to work with Robert McDaniels, a member of the Education team here at Adobe. We covered 2 different events, one in Birmingham, and one in Tampa. The events were sponsored by the AIGA, which is one of the oldest and largest organizations for design professionals. In both cities, it was a very enthusiastic and knowledgeable crowd.

Robert and I covered a lot in the 3+ hours, including web, print, and video workflows. I found it interesting that the attendees came from all 3 parts of design, and almost all of them now have to work outside of their core area of expertise – print people jumping into video, web people creating PDF’s for print, etc. We really are seeing the age of the “renaissance designer” that has to move between disciplines when necessary.

Out of my video workflow demonstration, I think seeing video in Photoshop was a big hit among the print crowd. Using a tool they already know and love to manipulate video is really exciting. The Puppet Tool in After Effects also gets high marks from both the web and print crowd because of the ease-of-use factor.

I’m looking forward to later this week – I’m doing a Blu-Ray authoring class tomorrow night in San Francisco. Blu-Ray is a very hot topic now that the format war is officially done with, and we have a nice solution for early adopters.


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