Archives for April, 2008 | Main

April 6, 2008

More on Cineform

I recently had the opportunity to spend time with the team from Cineform. Many of you probably know Cineform for their high-quality intermediary codec, and their HDV workflow add on for Premiere Pro.

At HD Expo this past month, I got to meet David Newman and some of the other Cineform people, and I got to see Prospect 4K in action for the first time, and it completely blew me away.

Before I can go through and explain exactly what Prospect 4K is, I first need to explain a little bit about the concept of RAW. It’s been in the digital photography space for quite a while, but this is the first example I’ve seen of a video RAW workflow on a desktop editing platform.

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April 4, 2008

Has it really been a MONTH?!?

Hey everyone – sorry for the lack of posting in March. This month has been absolutely INSANE with travel and events, and April is going to be doubly so.

Here’s a quick list of where I was in March:

LA for HD Expo, hanging out with the Cineform team. Cineform has some really exciting stuff that adds to Premiere Pro’s capabilities, including working with RAW files originating from the DALSA and RED cameras. Need an online 2K or 4K worflow with RAW image manipulation in real time? Check out Premiere Pro with the Cineform Prospect 4k Add-on. Simply amazing! I hope to blog further about it in the upcoming weeks.

I was also in LA for CLASSIFIED where we were shooting for CLASSIFIED. It was a terrific experience, and I have to thank CLASSIFIED and CLASSIFIED for all the work they did!

On a similar note, I spent a couple weeks now in the Bay Area working on CLASSIFIED for the CLASSIFIED CLASSIFIED.

Well, I hope that clears up how I spent my March! Here’s to a busy April! Next week, I’ll be presenting for the AIGA in Providence, RI chapter, and then it’s off to NAB for a week of exciting Vegas action. I’m especially looking forward to CLASSIFIED when I’m in Vegas!

Peace!

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