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Super Bowl Commercial News

In case you missed it, Hyundai ran some commercials during yesterday’s Super Bowl for their new Genesis Coupe. There’s a contest at www.edityourown.com that uses Adobe Premiere Express technology. You get to edit your own commercial for the Genesis, and post it online. Prizes ensue.

If you haven’t seen Premiere Express before, it’s an online editing technology based around Flash that enables putting together video clips, music, transitions, titles; basically all the pieces necessary to edit together a video. At the end of the process, you “publish” a playlist of your finished movie. There’s no rendering involved – the player just loads your playlist of media and plays it in the Flash player.

If you’d like more information about Premiere Express for your website, check it out here:

http://www.adobe.com/products/premiereexpress/

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