Archives for July, 2011 | Main

July 29, 2011

Road to Singapore

It’s been several months since I’ve posted anything here. Part of that has been because of my constant time on new Facebook groups, on Twitter, and elsewhere. The other major change in my life is definitely part of the Video Road. I’m now stationed in the Adobe Singapore office.

Why Singapore? Well, to answer that, I have to first answer the question, “Why Asia in general?” The truth is that I’ve always found Asia to be one of the most energetic and dynamic parts of the world. This region is growing so rapidly, and the Adobe video business is really riding that wave over here. We are seeing a big growth in areas like broadcast worldwide, but the potential for growth in the next couple of years here in Asia-Pacific (or APAC) is huge, and I want to help it however I can. Earlier this year, I got the opportunity to come back to the region on a video tour, and it reminded me how much I’ve missed the area. Last year was a domestic-only travel year, and while I loved the Hollywood visits, my heart missed the world traveling; the world exposure to different production worlds, different challenges, etc.

Out of all of Asia, Singapore is the most cosmopolitan city. There’s a little bit of everything here. One thing my world travels has taught me is that America is the biggest exporter of chain branding, especially for restaurants. You name it, and we have it here. (It’s also a place for American chains that can’t survive in the USA – read this article to see more.) Still, the culinary adventures are numerous. 2 highlights so far – getting the kids to try Century Eggs one night (which I love) and to try the King of Fruit, Durian, the next. (not as well received.) The culture here is definitely the most “western” of the large Asian cities, but there’s still a wonderful blending of cultures. It does remind me a lot of San Francisco without the hills – a big city with a lot of diversity, but with a unified branding and identity.

It’s all still so new here – my furniture hasn’t even arrived, and I’m meeting with clients and planning travel in the region. The family is still getting used to it all. Most of my family had never left the USA before, so this was quite the adventure for them. I still have to get my daughter to remember to look right when crossing the street (instead of left like back home.) The humidity is really foreign to me, having grown up in the arid Sacramento valley. My body is still adjusting to that.

People keep asking me how long I will be here – although this is a 2-year contract, I’m treating it for the time being as a permanent relocation. I can’t predict the market in 2 years, but I love the location, the people, the culture, and well, everything about Singapore so far. 🙂 Some of the other expats that live here came over on even shorter contracts, and just never left. So, we will see what the future holds.



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