Adobe@Adobe at Sundance 2016


The Adobe@Adobe Video Production Team was on hand at the 2016 Sundance Film Festival, helping out with two major Adobe initiatives being put on by Adobe’s Social Media Team at the event. Adobe was a leadership sponsor of the film festival this year, and helped celebrate independent film, storytelling, while helping to share stories about how Adobe’s industry leading video tools help bring new ideas to life.

PillowTalk Interviews

The first initiative, PillowTalk, was a series of live-streamed, and on-demand interviews with a number of filmmakers, actors, and artists. The series was unique in that it invited the guests to be interviewed in bed, in a less formal setting to discuss their films, and what they see coming up next in the industry. The A@A Video Production Team provided their technical production skills to broadcast out these interviews over YouTube Live, reaching over 1.4 million viewers of these videos. Taken from an unusual top-down perspective, the interviews were extremely well received by both guests and fans alike, as the interviews took place on a bed right inside the extremely busy Airbnb Haus, allowing onlookers to watch the interviews live. It was a lot of fun, and provided a fresh, relaxed interview environment, that seemed in-tune with the atmosphere of the always amazing Airbnb Haus. The A@A Team continues to help with Adobe’s expansion into social live-stream experiences, as that medium continues to be a fun and interactive way to reach customers.

Make It Experience featuring Adobe Post

Between PillowTalk interviews, and in partnership with Airbnb, attendees were invited to jump into bed themselves, to take a photo memory of their Sundance experience, while getting the chance to bring their photos to life with Adobe Post, Adobe’s newest mobile app that builds stunning graphics in seconds. The Adobe@Adobe Video Team was able to develop an efficient workflow that allowed attendees to take a photo in bed, and then share that photo to an iPad, which allowed editing of the photo in Adobe Post. The workflow then automatically applied a branded Adobe & Airbnb border to the image, and shared the photo back to the user via Twitter, email, or iMessage. The activation was a huge success, with over 3000 people being photographed over the week. Despite the complexities of moving digital assets around so quickly, for so many people, the workflow was still able to easily able to handle the crowds, and help people get their shared photo in a timely manner. The solution utilized a couple of third party technologies such as a CamRanger wireless DSLR remote control that allowed camera control from an iPad (as the Canon 5D MkII we used was ceiling mounted), as well as a great iPad application called “Workflow” that allowed for easy automation for what would have been manual tasks, like adding a custom border to a photo, or sending a Tweet or email. The magic of Adobe Post ensured that everyone’s photo turned out looking great, and we utilized the Creative Cloud for our photo gallery of final images! Of course, the impact of this social engagement was measured in Adobe Social, where Adobe was able to greatly exceed their 2015 numbers for brand reach.

Once again, it was an honour for the A@A Team to be included in these activities at Sundance 2016 (while getting the chance to catch a couple of wonderful films as well!), and we are pleased that we were able to help expose new people to some of Adobe’s amazing technology, while helping to strengthen the Adobe brand. Looking forward to helping out again in 2017!

CC Tutorials Gets Connected

Creative Cloud Tutorials is a mobile app our team built that delivers training content to our customers. CC Tutorials was built after talking with the Adobe Primetime team about use cases for their new Primetime Player SDK.

The product team wanted to provide a full featured player to developers to help them get started. We wrote the video player inside CC Tutorials as that code that the product team could provide to our external customers.

Along the way our CC Tutorials App now has over 165,000 downloads.

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Personalized Customer Experience

The Adobe@Adobe team have been working on early builds of AEM Screens to deliver a personalized customer experience in San Jose’s new Customer Experience Center. The center opened in mid-September with a variety of next generation digital experiences. Working with the Brand, CEC and AEM Screens teams we built an internet of things (IoT) enabled experience.

“A@A brings personalized information screens on a new level; a perfect, 1st reference for AEM Screens.”

– Martin Buergi, Product Manager

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Build Single-Page Applications Using AngularJS on AEM

Larger presentation can be found here

Code repo is here

More detailed video sessions will be posted here the second week of July

Creative Cloud for Enterprise Customer Success Package

Through the Adobe@Adobe program our company is customer zero. We deploy unreleased versions of our software within our enterprise so we can provide real world testing before releasing our software to the public.

Late in 2014, our team, along with the Creative Cloud for enterprise team, embarked on a program to deliver Creative Cloud for our employees using not the ubiquitous AdobeID but rather a Federated ID – our employee’s network ID – similar to how any other large organization would.

The following article is our lessons learned along with tips to help customers make the most of their experiences deploying Creative Cloud for enterprise.

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Adobe Enterprise Dashboard

With the advent of Creative Cloud for Enterprise (CCE) a key new resource for IT administrators has become available: the Adobe Enterprise Dashboard. The dashboard empowers an IT administrator to handle numerous organizational tasks, from account management and app provision to group management and access levels. While these and other myriad features of the dashboard assist an IT administrator, perhaps the best known feature of the dashboard is its option to explicitly manage enterprise identity providers. With this feature the IT administrator can now configure multiple identity providers by first claiming domains and then configuring enterprise identity schemes of either Enterprise ID type or Federated ID type.

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Meet the Adobe@Adobe team

CQ Tips and Tricks #4 – Switching SiteCatalyst Reporting Suite at runtime based on host

Recently I was configuring a new CQ install and we needed to switch SiteCatalyst reporting suites based on the host the application was running on.

The way we ended up doing this was by adding some custom javascript in the General SiteCatalyst Settings section of the framework.

//check for|qa| or prod

Here is a screen shot for reference.

CQ Tips and Tricks #3 – Getting a service from JSP

This is just a quick little example of my two favorite ways to grab a service in a JSP page.

adaptTo is super handy

<%@taglib prefix="sling" uri=""%>
<sling:defineObjects />

<%@ page session="false" import=""%>

    UserManager userManager = resource.adaptTo(UserManager.class);

see this page for more details on Adaptors make sure what your trying to adaptTo is mapped correctly. For example in this case I went from Resource to UserManager not all classes support AdaptTo.

Another simple way it to get a service is using the slingScriptHelper

<%@taglib prefix="sling" uri=""%>
<sling:defineObjects />
<%@ page session="false" import=""%>

    RequestResponseFactory requestResponseFactory = sling.getService(RequestResponseFactory.class);

Adobe Saves Thousands Using Adobe EchoSign

Some of the happiest surprises here at Adobe are the results we realize from using our own products.

Our team members want performance, value, engagement, and experiences that make their jobs productive and rewarding, just like our customers. To make that happen, we’ve been encouraging teams throughout Adobe—such as sales, procurement, and people resources—to integrate Adobe EchoSign into their e-signature workflows.

So far, the results have been spectacular:

·         Procurement has slashed $250,000 from its operating overhead

·         Vendor contract completion is three times faster

·         People resources has cut printing costs 80% and shipping costs by $35,000

Many of my colleagues are impressed at how well automating signature processes improves productivity while it cuts costs.  We also had a really easy time integrating EchoSign with our existing technology. The Adobe EchoSign API integrated with our legacy system in only three weeks, using only one analyst, one developer, and a few software QA people.

Our sales department uses Apttus enterprise contract management system (ECM), powered by to manage nondisclosure agreements. The sales team can leverage EchoSign e-sign workflows within the ECM, generating clear audit trails to expedite workflows and verify the legality of agreements. The forthcoming companywide rollout and integration of ECM with Adobe EchoSign will make contracting even faster and more reliable.

Learn more about Adobe and the benefits we yield from Adobe EchoSign by clicking here