Posts in Category "Adobe Social"

Adobe’s social media strategy + Adobe Digital Marketing Suite = Awesome ROI

As a leader in digital marketing and digital media software, Adobe doesn’t have to turn far to find the products and technology that it needs to create, deploy, measure, and optimize digital marketing campaigns. For the launch of Adobe Creative Suite 6 and Adobe Creative Cloud, Adobe took the opportunity to showcase its robust social media initiatives and Adobe Digital Marketing Suite.

“We wanted to engage customers and drive solid business results through social media, so we had to clearly understand the impact of all our strategies,” says Maria Poveromo, director of social media for Adobe. “We not only set out to generate as much buzz as possible, but we also wanted to continually adapt our strategies along the way and see the returns.” Continue reading…