Posts tagged "Adobe"

Social Engagement Index – An experiment in collecting social data & making sense of it

Background

Problem : To understand, evaluate and respond to social engagement activities by rival organizations to better engage with customer / potential customer base.

Who would want this? : All organizations with active social media plan.

How would it work? : The system would analyze open data in real-time and present info graphics to the marketing team.

Why would anyone want this? : To keep effective check measures against your competition and to actively improve your social base, and eventually your customer base.

 

Experiment

Phase 1 : Identify few interesting data sources
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