Archive for February, 2008

On Lickability

A while back, a young marketing professional visited our humble offices to inquire about opportunities. After getting a thorough demo of Buzzword, she stated in no uncertain terms, “It’s lickable!” We didn’t really have an opening for a marketing person at the time, but her comment has had a lasting effect on us.

We have frequently heard reactions like that since. Of course, it’s gratifying to hear such euphoric praise and we all think our designer, Robby, is worthy of every syllable.

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Email as Document Repository?

Here’s another way we think Buzzword might be useful in working on documents, whether you’re working alone or in a group setting. One measure of whether this post might be useful for you is the number of paper clips that are visible in your Inbox.

In other words, if your Inbox is choked with messages that contain attachments, especially if those attachments are Word documents, then Buzzword is worth considering.

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Email is not a Collaboration Platform

It almost goes without saying these days that when there’s collaborative authoring and editing work to be done, email is the channel that supports the process. We have become so accustomed to emailing documents around, that we have become generally inured to just how hideous the process can be.

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