Adobe Acrobat.com Ideas & BrightIdea are finalists in the Forrester Groundswell Awards. We’re delighted on several levels. The Ideas site has contributed a lot of great ideas, inspiration and the site has helped us in setting priorities for the upcoming release of Acrobat.com. And, it’s great to be voted a finalist for the Forrester Research award. The Acrobat.com Ideas site is powered by Brightidea’s Webstorm technology.
Specifically, Acrobat.com Ideas was recognized for embracing social technologies among a business-to-consumer audience. The award is based on the the concept, “Embracing the Groundswell,” a phrase coined by Josh Bernoff and Charlene Li. The groundswell, the wisdom of the crowd – all of this is about engaging customers with social technologies to help design products that are timely and responsive to real users’ needs.
Our friends at BrightIdeas have been instrumental in making this site a success. We’re excited to see the recognition for both companies.
And of course, we’re looking forward to hearing more bright ideas from our users. Thanks for being part of what’s next!