The Acrobat.com Blog

Will social networking and instant messages replace the standard business phone call, the client lunch and the handshake? The Acrobat.com team recently completed a survey with Directions Research, Inc. that points toward an evolution in office workplace culture, including the changing ways white-collar workers are interacting and coordinating their tasks, and how business will be conducted in the social media-rich environment of the 21st century.

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There has been some commentary about SharePoint over the past couple weeks that helps mark the path we are taking with Acrobat.com, so I thought I would weigh in.

To some extent, Acrobat.com owes its success so far to the SharePoint story. No, we don’t use SharePoint, and we don’t directly integrate with it either (maybe someday). But SharePoint has introduced people to the promise of better collaboration, or as Thomas Vander Wal said, it is acting as the “gateway drug to enterprise social tools.” And at the same time it has opened up an opportunity for Acrobat.com to actually deliver on the promise of better social collaboration at work without the pitfalls that Dion Hinchcliffe recently described as “the issues and challenges of using SharePoint for Enterprise 2.0.”

A recent survey we did of Acrobat.com users highlighted the gap between the big promises and meager payoffs of Enterprise 2.0 so far. I think this is the most interesting statistic:

There are as many people who have stopped using SharePoint for sharing and collaborating on documents as there are people currently using it.

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