On Monday, a brilliant little gem of work-togetherness was documented on Adobe’s Digital Publishing blog: The New Yorker launches iPad edition using Adobe tools
For those of you who didn’t click on that link and kept right on reading (you know who you are), here’s the brief summary:
To create the new only-for-tablet version of the magazine, the design team from The New Yorker worked with Adobe’s Digital Magazine Solution and InDesign to create templates for the app’s HTML pages. This is a marked break from the typically rasterized content that appears in other digital publications (for example, the new digital version of Wired magazine, also completed with Adobe’s Digital Magazine Solution); since the features of The New Yorker are so text-heavy, and since they’re updated weekly, HTML was the perfectly flexible solution to allow for digital publication of the app’s super wordy articles instantly and often.
Now, back up for a second—let’s do a roll call of the major players here: digital publication; InDesign; text-heavy content. How might the content here best be produced, edited, managed, flowed to InDesign?
Need we say it?…
Yes, we must…
Buzzword! Of course!
Just the thought of the potential workflow here makes our heads spin with the joy of possibilities. As the world of print media begins to grow into the digital realm (that is to say, as more and more of what was historically print matter is digitized and published for electronic devices), Buzzword seems more (and better) poised to be a part of the action; the content lives up here in the cloud, and with last spring’s CS5 release, can be flowed directly into InDesign with the “Place from Buzzword” command. We’re ready and excited to see publishing—both on the small scale and the large—take advantage of tools like these for seamlessly going from concept to content to publication of materials, both text and image.
Are you finding ways to incorporate the marriage of Acrobat.com and the Creative Suite into your workflow? We would love to hear your stories. Drop us a line at email@example.com, or comment below.