Yesterday, Jonathan Blum of TheStreet posted an entry on his Small Business center column with the evocative title Buzzword Loses Some of Its Charm. This obviously caught the attention of several of us on the Buzzword team.
We’re a little obsessive about customer feedback – the entire team subscribes to the feedback mailing list and reads each message. The reason is not to bask in the overwhelmingly positive responses we receive, but to pay attention to areas where we can improve the product. Our development schedule and priorities are largely determined by what we here from our customers – from the street, so to speak. So when we collectively turned to this article, it was with an honest interest in learning how we could do better.
First the good news…
Though the title is cautionary, much of the article is quite positive. For starters, it indicates that the folks at TheStreet, “have edited dozens of stories and blog items per week with Buzzword.” So we knew two things: they are speaking from experience, and they must appreciate Buzzword to use it so heavily. In fact, the article begins by laying out the case for Buzzword:
Make no mistake: Buzzword is the word-processing, document-handling real deal. For absolutely no upfront cost, you get a fully functional, easy-to-use word processor that edits, stores, marks up and files your documents.
Buzzword is no homemade, cheapie product. It has the entire design and business muscle of Adobe behind it. So it’s not going anywhere. And the design and user interface for this software is off the hook: Elegant fonts, excellent graphics tools and slick spellcheckers are my favorites among many rich layout and design features.
Listen up, digital content creators: Buzzword has a terrific export option that enables dead-on, clean extraction of text and graphics. Got a hungry blog to feed? Buzzword’s export-to-text feature has literally never coughed up even a bad spacing in our testing. Just try working that miracle using Microsoft Word or Google Apps.
Adobe also deserves credit for some neat programming sleights of hand here. Buzzword is based on Adobe’s Web language Flash, so all document processing is handled locally on your desktop. Under the right conditions, text appears in real time on the page. And the system can work on even very slow Web connections, and collaboration is well thought out and easy to use.
Then he summarizes the enumerated benefits of Buzzword this way:
In many ways, Buzzword is one of the best word processors you can buy (sic). Period.
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