Posts in Category "Uncategorized"

Flying on Home

We all knew this day would come, and it’s finally here: the day the Acrobat.com blog heads back to the home farm, into the welcoming pages of our mother product. Yes, that’s right: we’re joining forces with the Acrobat blog! The way we see it, we’re all one big family: Acrobat and the online services, working together to help you and your team work together. That being the case, it’s time to round up the ducklings and bring all of our future posts about the Acrobat.com services to roost at the Acrobat blog; you’ll find us quacking contentedly over there about each of these services within the larger context of events and announcements for all of Acrobat. This way, you can get all your Acrobat-related information in one place. Just follow us over to the Acrobat blog and subscribe to our feed for the same fresh fodder all about the happy Acrobat family.

 

And the 2011 CODiE Award goes to…

Yes, that’s right: We won!

Acrobat X has taken the CODiE award for Best Content Management Solution, a prize granted by the SIIA (Software and Information Industry Association) each year. We were also awarded the prize for the “Supercategory” Best Information Management Solution.

Now in their 26th year, the CODiE Awards are sponsored by the Software & Information Industry Association (SIIA), the principal trade association for the software and digital content industry; they are the industry’s only peer-reviewed awards program. For more information and a complete list of categories and winners, please visit www.siia.net/codies/2011

It was such a pleasant surprise to be chosen and distinguished in a field full of accomplished and exciting software products. The team here at Adobe extends its gratitude to all of you, our loyal users and customers, for your continuing support of Acrobat, and for all that each one of you has done to help us make the best product available in its field. These awards are really for you – all of our fans.

The awards!

 

Now live at SendNow…

We’ve got a new video up on the home page! Check it out at http://sendnow.adobe.com.

Featuring music by Acrobat.com’s own Dave Owczarek, systems engineer and guitarist for the Buzzword Blues Band.

Tourism marketing firm uses Acrobat.com to save time and work more effectively

The following comes from Acrobat.com’s Product Marketing Manager, Todd Gerber. Thanks, Todd, for this great story!

In a recent conversation with Ian Marshman, founder of Tourism Strategies, we learned how difficult it can be to market exotic travel destinations across the South Pacific and Australia, and how the company is using Adobe Acrobat.com to overcome many of those challenges.

Marshman explained how Tourism Strategies uses Acrobat.com to share documents with travel agencies scattered in urban and remote locations—regardless of local bandwidth—and accelerate the design, review, and delivery of  brochures. The consultancy can distribute these documents more reliably and solicit feedback from travel partners much more conveniently than with size-restricted email servers or with costly and cumbersome physical mailings.

Also, Tourism Strategies has expanded its service offerings with Acrobat.com by delivering electronic diaries to student travelers to enhance experience on educational excursions. The electronic documents—complete with itineraries, assignments, and activities—can be shared both with the students and their parents.

To learn more about how Tourism Strategies is using Acrobat.com, visit: http://adobe.ly/eIt3ms

Todd Gerber, Group Product Marketing Manager, Acrobat.com Solutions

 

Adobe MAX 2010: More From Day 2 and Day 3

Another year, another MAX, another few days of meeting and talking to customers, partners and co-workers about all the fantastic things they do with Adobe technology, and indeed, the challenges they face in what they do. One of my favorite things about my work is sitting down with a customer and brainstorming with them on how Adobe technology might be able to help them get their work done, including showing the new services at Adobe SendNow. Or in the case of one individual, impress her boss!

Another customer I spoke to already had a PDF-based “workflow” in place for collecting edits on documents and artwork from colleagues. The only issue – those colleagues were using Acrobat to edit the actual text in the PDF files! Although Acrobat is capable of doing that, sometimes you need to use the right tool for the right job, and in this case editing the actual text wasn’t the best option, as it becomes difficult to identify who had changed what, and if there was a major text edit, doing so may change the design too.

Instead, I suggested she try two things. One was to use the commenting tools in Acrobat (and Adobe Reader when enabled for commenting) and collect the comments from others by using Shared Reviews with Acrobat.com: IT resources were limited and unable to help with setting up servers and access controls – Acrobat.com to the rescue there!

Secondly, if all they wanted was to allow people to edit the text of the document, I suggested using Adobe Buzzword to allow others to collaboratively author and comment on the copy. Then when it was ready, they could easily place the final copy in to their Adobe InDesign CS5 layouts, convert the document to a high-quality PDF file, and send out for Shared Review as described above.

The response to those suggestions to use Acrobat.com with Acrobat? That they were sure to make many people in her company very happy. Sweet!

It’s been a great week at MAX for the Acrobat Solutions team and Adobe. For those of you that were there, THANK YOU! You will be able to watch the recordings of the sessions and keynotes on Adobe TV.