Almost there! Taxi ride on the way to MAX. Thom Parker and Peter Haldeman.

Miriam Newton and Chris French of the Acrobat team chatting it up with visitors in our MAX booth.

Ship this! Nico Juber of the Acrobat team.

And we had some fun with surprises at MAX….

Acrobat's Michael Folkers and Jacob Surber from the MAX keynote, "Acrobat WOW!"

Acrobat X usb keys for all...Acrobat's Peter Halderman strikes his Jason Statham pose.

... and cookies too!

Stormtrooper in the Community Lounge! Nico Juber and Patty Bing-You ham it up with some new friends.

Back at our Acrobat lab sessions ….

Acrobat's Lori DeFurio highlights tips and tricks for attendees in a session, "I didn't know Acrobat could do that!"

Ali Hanyaloglu of the Acrobat team breaks it down for the crowd in our Test Drive lab - 10 laps in 10 mins.

The Acrobat X Test Drive lab... our engines were going!

And well, all fun weeks must come to an end…time to head home!

Acrobat XD designers Dan Walsh and Jacob Surber off for a MAX night out.

Acrobat's Ali Hanyaloglu and Stephanie Baartz-Bowman ... the end of MAX.

If you’re going to Adobe MAX this year, hear Dan live at the Future of Acrobat session. Click here to add it to your schedule.

Read an in-depth blog post from Joel Geraci, Acrobat Technical Evangelist, on how the Flash community can target their client deliverables to the PDF ecosystem and Adobe Reader platform. Check out Joels’ post here and how to access the SDK from Adobe Labs today.

Check out this behind the scenes look at the reinvention of PDF Portfolios in Acrobat X in today’s featured video with Jacob Surber, senior experience designer at Adobe.  Jacob will share a sneak peak at what you can do with the new Adobe Acrobat Portfolio SDK and how to sign up for the “Using Flash Builder 4 to Create Custom PDF Portfolio Layouts” preconference at MAX 2010.

If you’re attending MAX, we hope you’ll stop by sessions and events we’re hosting, here’s a few Acrobat highlights:

• Looking for more on PDF Portfolios? It’s not too late to join the pre-conference session on PDF Portfolios and Flash Builder 4 on Sunday, Oct. 24, where Acrobat Technical Evangelist Joel Geraci will introduce you to a new set of tools for putting together PDF Portfolio layouts in Flash Builder. Check out the online preview before you attend, and more details are here at AcrobatUsers.com!
• Come be one of the first to test drive Acrobat X at the Acrobat X Test Drive Lab on the show floor, open during the conference.
• New to Acrobat? Lori DeFurio, Group Product Marketing Manager, Acrobat Solutions, will introduce you to Acrobat’s lesser-known, but cool capabilities in her “I didn’t know Acrobat Could Do That” sessions. More on these and expert sessions as well, here.
• What’s next for Acrobat? Join us for a preview of where we’re taking the Adobe Acrobat franchise: the realm of Acrobat Dynamic PDF. More on this session or to sign up, here.
• Can’t get enough of Acrobat? Check out this MAX session scheduler, which outlines descriptions and schedules for Acrobat sessions.

Looking for a way to follow the Acrobat at MAX buzz from the show floor or check it out from home? For real time updates on what the Acrobat team’s up to at MAX, be sure to follow @Acrobat and search for MAX related hashtags at #AdobeMAX. This online portal is your one-stop shop for other MAX-related social media resources.

Hope to see you in Los Angeles!

Cheers,

The Acrobat Solutions Team

This comprehensive Q&A with Acrobat senior product manager Chris French, “The What and Why Behind the Acrobat UI Changes”  goes deep into the changes — and the thinking behind the decisions — in the simplified and streamlined UI of Acrobat X. Chris takes a thoughtful look at the new UI changes, describes the process behind them, and explains how the Acrobat user community helped steer the direction in many of the decisions. Check out the Acrobat User Community story here. Enjoy!

Acrobat X delivers new guided Actions to simplify multi-step document preparation and publishing processes; completely new customization capabilities in PDF Portfolios to unify multiple file types into a compelling presentation; new exchange document services on Acrobat.com to give individuals the ability to collaborate more efficiently. Integration with Microsoft SharePoint enables consistency of PDF documents across the enterprise; and re-use of content is now easier with higher quality export to Microsoft Word and Excel.

But today’s news is really about a dramatic improvement in how we exchange and collaborate on documents. Our customers tell us they spend too much time figuring out how to do their jobs. They regularly face the difficulties of keeping everyone on the same page. They struggle with a staggering volume of information and the negative effect it has on their work.  They want to reduce the complexity. Yesterday’s tools and techniques no longer cut it if you want to move your business towards tomorrow.

In a recent study of enterprise collaboration techniques, the Gilbane Group said, “The document is becoming a parallel collaboration channel to the Web, a channel in which people not only create and consume ideas, but also interact around them, creating innovation and value.” Clearly, our expectations of what a document is and does are changing. Today’s documents need to be dynamic. They must have tools for collecting, sharing and aggregating feedback. They must be able to contain comprehensive content, from text and images to audio and video.

Documents need to be dynamic in every dimension: It’s not just about content, it’s also about context. The context in which we present information or the order in which it is viewed is as critical to the overall communication as the content itself.  For example, when a sales presentation is sent to a customer that contains slides, a short video and an order form, how might we manage the process that the customer moves through the information so we can create the most impact and get the order? Think of an insurance company that can process video, images and forms to expedite a claim. Or similarly video, images and testimony in support of a case for law enforcement.  Putting content into context not only adds clarity; it improves productivity as well because the information is more actionable. You can see powerful examples of PDF Portfolios here.

The new Acrobat X software family redefines how documents are managed and used, how they are perceived, and how dynamic they can be.  And now, anyone with the free Adobe Reader X can join the review and feedback process—all with access to sticky notes and highlighting commenting tools, as well as full control and security.

We’ve introduced new Acrobat services today, as well. Adobe SendNow, a new document exchange service lets you send and receive large files and track them with proof of receipt, so you can avoid e-mail gateway issues, complicated FTP servers, or the costs of expensive overnight mail. The SendNow service will be available when Acrobat X ships. Adobe CreatePDF is a new document exchange service that will be available through the Adobe Reader X interface as well as through the browser and allows a user to quickly create a PDF online. The CreatePDF service will also be available when Adobe Acrobat X ships.

These days, the document is very much the proxy of its author.  It represents what you do, how you do it and the value you deliver to your company, coworkers or partners. With Acrobat X, your documents can be virtually unconstrained, as dynamic as you need them to be, expressing the creativity and innovation that leads to greater productivity.

Welcome to the next generation of document collaboration. Be sure to check out our new web site for a sneak peak of Acrobat X. And don’t forget to sign up for a trial download notification so you can be one of the first to see how Acrobat X can dramatically improve the way you exchange and collaborate on documents.

Kevin M. Lynch, vice president and general manager of Acrobat, Digital Enterprise Solutions Group