Today, we introduced the Adobe Acrobat X software family, the next generation of software solutions and services that empowers professionals to innovate and create high-quality content, while driving tighter collaboration and productivity across teams in today’s dynamic business environments.
Acrobat X delivers new guided Actions to simplify multi-step document preparation and publishing processes; completely new customization capabilities in PDF Portfolios to unify multiple file types into a compelling presentation; new exchange document services on Acrobat.com to give individuals the ability to collaborate more efficiently. Integration with Microsoft SharePoint enables consistency of PDF documents across the enterprise; and re-use of content is now easier with higher quality export to Microsoft Word and Excel.
But today’s news is really about a dramatic improvement in how we exchange and collaborate on documents. Our customers tell us they spend too much time figuring out how to do their jobs. They regularly face the difficulties of keeping everyone on the same page. They struggle with a staggering volume of information and the negative effect it has on their work. They want to reduce the complexity. Yesterday’s tools and techniques no longer cut it if you want to move your business towards tomorrow.
In a recent study of enterprise collaboration techniques, the Gilbane Group said, “The document is becoming a parallel collaboration channel to the Web, a channel in which people not only create and consume ideas, but also interact around them, creating innovation and value.” Clearly, our expectations of what a document is and does are changing. Today’s documents need to be dynamic. They must have tools for collecting, sharing and aggregating feedback. They must be able to contain comprehensive content, from text and images to audio and video.
Documents need to be dynamic in every dimension: It’s not just about content, it’s also about context. The context in which we present information or the order in which it is viewed is as critical to the overall communication as the content itself. For example, when a sales presentation is sent to a customer that contains slides, a short video and an order form, how might we manage the process that the customer moves through the information so we can create the most impact and get the order? Think of an insurance company that can process video, images and forms to expedite a claim. Or similarly video, images and testimony in support of a case for law enforcement. Putting content into context not only adds clarity; it improves productivity as well because the information is more actionable. You can see powerful examples of PDF Portfolios here.
The new Acrobat X software family redefines how documents are managed and used, how they are perceived, and how dynamic they can be. And now, anyone with the free Adobe Reader X can join the review and feedback process—all with access to sticky notes and highlighting commenting tools, as well as full control and security.
We’ve introduced new Acrobat services today, as well. Adobe SendNow, a new document exchange service lets you send and receive large files and track them with proof of receipt, so you can avoid e-mail gateway issues, complicated FTP servers, or the costs of expensive overnight mail. The SendNow service will be available when Acrobat X ships. Adobe CreatePDF is a new document exchange service that will be available through the Adobe Reader X interface as well as through the browser and allows a user to quickly create a PDF online. The CreatePDF service will also be available when Adobe Acrobat X ships.
These days, the document is very much the proxy of its author. It represents what you do, how you do it and the value you deliver to your company, coworkers or partners. With Acrobat X, your documents can be virtually unconstrained, as dynamic as you need them to be, expressing the creativity and innovation that leads to greater productivity.
Welcome to the next generation of document collaboration. Be sure to check out our new web site for a sneak peak of Acrobat X. And don’t forget to sign up for a trial download notification so you can be one of the first to see how Acrobat X can dramatically improve the way you exchange and collaborate on documents.
Kevin M. Lynch, vice president and general manager of Acrobat, Digital Enterprise Solutions Group