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June 11, 2012 /IT /

Where Does it Hurt? A Closer Look at Pain Points

In my talks with customers, it always amazes me how much similarity there is in the core problems businesses are trying to solve. Companies are trying to figure how to get things done more efficiently and effectively, while at the same time, lower costs, streamline their processes, protect their business interests, and empowering their end users with best practices.

This is no easy feat for IT. Where to start? I have found that the best organizations do this by first focusing on prioritizing the “pain points” of their end users.

My latest article in Lifehack expands more on the specific challenges I hear on daily basis from customers, like: “Editing PDF documents is a hassle” and “It’s hard to send large files with email and IT restrictions”. In the article, I suggest that IT organizations think beyond just offering tools and begin to leverage best in class practices for their business that address the common issues of the end user. This becomes even important as we move into a new business climate where we are not just trying to be productive on our PC’s, but also on our phones and tablets.

Thanks to feedback from our customers, this is how we think at Adobe when addressing their needs. Now, many companies including McGladrey, Young Conaway Stargatt & Taylor, LLP, and Canon are deploying Acrobat for reasons that directly address the pain points of their employees, customers and constituents, and they are all realizing extraordinary benefits.

You can read the full post in Lifehack here for a list of common customer IT “pain points”.

–Mark Grilli, senior director of product marketing, Acrobat Solutions

Categories: IT

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