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March 28, 2012

Adobe EchoSign: Now Available in a Box

There’s no question that eSignatures are changing how we do business today. That’s why we want to make our EchoSign eSignature service as ubiquitous, as, well, Adobe Reader. We expect it will make electronic signatures the common way for people to sign documents whether from their desktops or their mobile devices. So that’s why we are becoming a premier partner with Box for its OneCloud mobile enterprise platform, which aims to unify business information across devices, applications and operating systems. EchoSign provides the all-important secure eSignature component of a complete business workflow.

What sets our EchoSign signature service apart is that there’s nothing to download and install, and with just one click, the entire signature process from the request for signature to the distribution and execution of the form or agreement is done. You can access the service from Reader on your desktop or through Reader on an iOS or Android device.  What could be simpler?

When we announced the acquisition of EchoSign in July 2011, we said it was just the first step to bringing more and more powerful and productive document services to customers. Box OneCloud is another.  There’s more to come, so stay tuned.

Mark Grilli, sr. director of product marketing, Acrobat Solutions at Adobe

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March 27, 2012

Adobe and Dell: Making it Easier for Businesses to Accelerate Sales with eSignatures

Adobe EchoSign is focused on helping small and medium-size businesses accelerate sales processes through the use of e-signatures – a technology that enables them to grow and thrive. That is why we’re pleased that Dell will add EchoSign to its Dell Cloud Business Applications (DCBA) portfolio, an addition that will expand its Dell’s Cloud Integrated CRM offering for growing companies. The new solution with EchoSign helps businesses increase productivity and gives them the ability to streamline critical processes involved in sales transactions.

Using EchoSign, organizations can now send contracts directly from their CRM system, view and track contract history across departments, and save signed contracts with specific opportunity or contact details. And because EchoSign is a Web-based service just like Dell Cloud Integrated CRM, businesses don’t have to worry about hardware or software to purchase or maintain.

Here’s what Paulette Altmaier, vice president and general manager Dell Cloud Business Software had to say about the addition of EchoSign and AppExtremes’ Conga Composer: “EchoSign eSignature and AppExtremes eDocument solutions are beneficial cloud tools that helps growing businesses increase sales agility and drive revenue. By adding these solutions to the Dell Cloud Business Applications family of trusted applications, small and medium businesses can maximize sales with efficient processes and greater visibility into their account stream.”

Through our agreement with Dell Cloud Business Applications, we’re ensuring that SMBs get greater visibility into their customer contracts, improve productivity and efficiency, and deliver a positive experience for their customers. For more details, visit the official press release here.

-Mark Grilli, senior director of marketing, Acrobat Solutions at Adobe


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March 26, 2012

Acrobat Success Story: Nexen

Just a short time ago we spoke with Paul Cawood, manager of health, safety, environment, and surface development operations for Nexen, and he discussed how the global energy exploration company, in partnership with The Silvacom Group, is using Adobe software to streamline oil-shale project management. Cawood said, “Adobe Creative Suite, Flash Builder, and Acrobat Pro helped us devise a better way to quickly reach hundreds of people over hundreds of miles to improve overall project management.”

Nexen used Adobe Flash Builder and Adobe Creative Suite software, including Adobe Flash Professional and Dreamweaver, to create a central online portal for storing important documents for seamless, dependable access to information and even travel planning from anywhere. The online portal also dramatically decreased errors in contractor applications, which greatly reduced employee turnover.

Equally important, the project management portal simplified delivering critical project information to managers, employees, and contractors, keeping all parties up to date on any changes or project developments. Using the dynamic online portal, project updates can be communicated more securely in real time, eliminating delays. As a result of Nexen adopting Adobe software throughout its organization, the company is improving worksite efficiency, enhancing employee safety, and completing jobs faster. To learn more about Nexen and its use of Adobe Acrobat Pro and other Adobe solutions, click here:

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March 14, 2012

Adobe FormsCentral and PayPal Makes Dollars and Sense

Since the launch of Adobe FormsCentral just over a year ago, we’ve worked to expand the service with compelling options while staying true to one simple goal—making it as easy as possible to create, distribute, and collect information with features that help our customers improve their business results.

Today, with the addition of PayPal’s Express Checkout to FormsCentral, adding a payment field to forms is a snap.  Express Checkout accepts payments from a variety of popular choices:

  • PayPal
  • Credit Cards (Visa, MasterCard, Discover, and American Express)

Whether you are creating a new form or modifying an existing one, PayPal Express Checkout makes sense for multiple business and organizational uses.  For example, event organizers can collect registration information and let attendees pay for a conference or workshop sessions in one stop.


In addition:

    • Non-profit organizations can create donation forms to collect money from their supporters.
    • Freelancers or small businesses can create intake forms and collect a deposit or upfront payment from clients.
    • Clubs and associations can collect new or renewal membership fees.
    • Authors can sell and renew subscriptions to newsletters, articles, or other documents.
    • And much more!

Ease of use remains key—just like the other features in FormsCentral, you don’t need to know HTML or hire an expensive Web designer to create an online store to process a payment. FormsCentral and PayPal do all the work.  And, all of the data you collect via the form and purchase information is stored in a single, secure place.

So what do you need to get started?

Just upgrade or subscribe to a paid account of FormsCentral and use your PayPal Premier or Business Account. We provide a link to the PayPal website so you can create an account if you don’t already have one.

You can also watch this video to see how easy it is to add payment fields to your forms.

We’d love to hear how you are using FormsCentral and PayPal—drop us an email (link to: or share a success story online.

–Randy Swineford, Adobe FormsCentral Product Manager

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March 8, 2012

Mark Your Calendar – Recommended SXSWi Events

Planning for the ultimate emerging-tech conference, South by Southwest Interactive (SXSWi) can be overwhelming – but it doesn’t need to be. We’ve sifted through the daunting schedule and highlighted five events you won’t want to miss this year at SXSWi. So download the official mobile app SXSW GO and start planning for the most intense, five-days of your year.

Friday, March 9, 2012

5:00 – 6:00 PM, Austin Convention Center, Ballroom BC

Software Alchemy and the Arc of Technology: An outspoken pioneer in the modern computing era, and best known as the “Father of Visual Basic” and inventor of “personas,” Cooper will share rare insights into the evolution of software and interaction design based on human goals and needs – and a new vision for meeting the personal and business needs of the upcoming era. In conversation with Tech Evangelist Robert Scoble, best known for his blog, Scobleizer. An insider vision of how the process of software and interaction design has unfolded over the last 25 years, and how lessons learned from that process can be applied to a compelling business case based not on traditional manufacturing but on a model of software design – bringing effectiveness over efficiency.

  • Alan Cooper, President and Founder, Cooper
  • Christie Dames, CEO & Co-founder, TechTalk/Studio
  • Robert Scoble, Managing Director, Rackspace


Saturday, March 10, 2012
9:30 – 10:30 AM, Austin Convention Center, Ballroom A

The State of Browser Developer Tools: Your browser is the most important program on your computer and until recently there were no built-in, industrial-strength tools available for debugging web pages. As web apps become more sophisticated, so do the debugging environments. Representatives of the major browsers discuss the needs of the developer and we feel you will find it interesting!

  • Brandon Satom, Developer Evangelist, Telerik
  • Gerann Means, JavaScript Engineer
  • Joe Stagner, Sr. Program Manager Developer Technologies, Mozilla Corporation
  • Mike Taylor, Web Opener, Opera Software
  • Paul Irish, Chrome Developer Advocate, Google Inc


Monday, March 12, 2012
12:30 – 1:30 PM, Sheraton Austin, Creekside I & II

Social Role-Playing: Brands and Publishers: Brands and publishers alike are now storytellers, seeking to retain consumers, attract new ones and encourage a deeper relationship. Both groups need to create and optimize content, and better yet, deliver a seamless consumer experience with consistent, integrated advertising.  Join Adobe’s David Karnstedt and representatives from Facebook, Fast Company and Expedia as these experts discuss how to capitalize on social marketing opportunities.

  • EB Boyd, Silicon Valley Reporter, Fast Company
  • Halle Hutchison, Sr. Director of Brand Marketing,
  • Justin Merickel, VP of Marketing, Efficient Frontier
  • Kevin Barenblat, CEO & Co-founder, Context Optional
  • Sarah Smith, Director of Online Operations, Facebook


Monday, March 12

12:30 – 1:30 PM, Startup Village
Who Wants to be a Billionaire?: Startup America Live! Is hosting startup focused panels, mixers and games at Startup Village during March 9-13. Our pick of the weekend is Ramon Ray’s session: Who Wants to be a Billionaire.


Monday, March 12, 2012
9:30 AM – 8:00 PM, Radisson Town Lake Ballroom

Adobe is redefining the extraordinary in web design and mobile development. Join our day long Creative Camp Event where our evangelists will have back to back workshops and demos.

  • 9:30 am The Future of HTML5 Motion Design
  • 11:00 am Boost your Mobile Workflow with Adobe’s Newest Product
  • 12:30 pm “The Page is Dead,” Responding to the Responsive Web
  • 2:00 pm SXSW keynote: Expanding Our Intelligence Without Limit
  • 3:30 pm Demystifying Devices: Understanding the Future of the Web and Apps
  • 5:00 pm Building online businesses with Adobe Business Catalyst and Dreamweaver CS5.5
  • 6:00 pm After Hours party with Adobe Evangelists
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February 22, 2012

Adobe FormsCentral Caps off First Birthday with PC Mag Editor’s Choice!

The Adobe FormsCentral team was thrilled with the birthday love it received last week, but that wasn’t the only reason we had to cheer. In a week where FormsCentral celebrated its one-year anniversary and saw many users participate in its Valentine’s Day survey, FormsCentral received the Editor’s Choice designation from PC Magazine with a four star rating for its “simple form design capabilities and especially for the data analysis it could enable for small businesses.”

As much as you can have fun building customized surveys – as we demonstrated with our Valentine’s Day and Holiday surveys – using FormsCentral also makes a lot of business sense. But don’t take our word for it. Take a look at what PC Mag had to say: “For businesses that rely on analysis of their current and potential client base, Adobe FormsCentral could prove to have real ROI.”

More important to making business sense, Adobe FormsCentral is so easy to use, even a caveman…ok we won’t go there, but you get the idea. Need proof? PC Mag said, “FormsCentral is a good way to create some neat forms for interacting with visitors and customers to your site—without having to beg your developer buddies for help (or hire one!).”

As great as last week was for the Adobe FormsCentral team, it’s just the beginning. We have a lot more exciting features in store for the coming year, so stay tuned!

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