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March 4, 2011

Customer Spotlight: Marcom firm brings new clarity, efficiency to processes using Adobe Acrobat

Leading French direct marketing agency Adelanto is setting new standards for collaboration and
efficiency by delivering dynamic PDF files complete with high-definition images, video, and
Flash elements—to captivate audiences. With Adobe Acrobat and PDF technology, the firm is
completing projects faster, collaborating effortlessly with clients, and creating engaging, highimpact

In a recent conversation with Lauren Azières from Adelanto, he reflected on industry changes,
exploring questions ranging from “How should we publish documents?” to “How do we keep a
competitive advantage in today’s changing market?” The company has come full circle with its
business and Acrobat has been there to help the company along the way.

Since the beginning, Acrobat has been at the center of the company’s workflow—providing
Adelanto a solid collaboration platform for its creative professionals and clients alike. By using
Acrobat, the company can more securely share creative documents, get feedback, and track
progress during project lifecycles. With Adobe advances in PDF, Adelanto has continued to
expand its service offerings by integrating media-rich content to enable its clients to deliver
unique experiences to their customers. and ConnectNow are also brining new dimensions to the company’s client
interactions by making projects in-progress more visible to stakeholders and making web
conferencing technology much more available on a single platform. With the integrated Adobe
solutions, Adelanto is bringing greater value to every client interaction and creating richer
experiences for their customers.

See here to learn more.

Ali Hanyaloglu, Product Evangelist, Acrobat Solutions

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