Sports Teams Boost Ticket Sales With Digital Contracts
Beyond winning games and striving to make it to the playoffs, sports teams also need to focus on business activities. One main area of focus is increasing ticket sales – both for season and suite sales, as well as general ticket sales.
The Atlanta Hawks ticket and suite sales teams always aim to sell face-to-face, but due to the nature of the business, it’s not always possible. The sales teams had to resort to closing deals over the phone, which presented delays. Often, getting a deal signed required several back-and-forth steps through email, fax and printing. Now, with the entire suite and ticket sales team using Adobe EchoSign, salespeople can email contracts to prospects while on the phone with them and have signatures returned in as few as two minutes. Plus, the available tracking mechanisms make it simple to analyze and improve on the sales process by analyzing which contracts are opened or signed, how many contracts were sent out, how many contracts were declined versus how many were signed, and who is sending contracts and when.
With a sales team drowning in paperwork, the Carolina Hurricanes eagerly made the switch to a Web contracting solution to manage its ticket sales process. Sales reps send out contracts via the EchoSign Web applications, and buyers can respond online or via smartphones or tablets, making the process much easier and quicker for customers. The team saw fast success when it first adopted Adobe EchoSign to renew season tickets, and customers gave positive feedback about the platform’s easy-to-use features.
eSignatures streamline the entire ticket sales process, benefitting both the sales teams and the customers. So far in the 2012 season, the Atlanta Hawks have more than doubled the number of contracts signed as compared to the same time a year ago. Both teams have seen such great results that they’re planning to extend their use of the service.
The new age of Web contracting forever changes the sales process. Watch this video to see how.
Loretta Jones, senior marketing manager, Adobe EchoSign
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