Customer Spotlight: Tapping Adobe Acrobat to Enhance Product Documents
Piscine Castiglione, the commercial arm of A&T Europe, recently adopted Adobe Acrobat X Pro to develop high-impact documentation and digital brochures for its Myrtha pool product line. The compelling product catalog—called “Encyclopedia”—in PDF contains more than 200 pages, 400 videos, 13 chapters, and photo presentations that can be viewed across devices. With built-in support for multiple file formats, Adobe Acrobat X Pro makes it easy for Piscine to add new content as soon as it’s available, whether it is text, images, or videos.
General Director Roberto Colletto of Piscine Castiglione says navigating through the detailed product information is quick and easy, “Moving from one section of the document to another is very similar to web navigation. The functionality of Adobe Acrobat X helped us develop a brochure that makes it easy for sales staff to communicate with customers efficiently, with accuracy, and leverage high-quality images and videos for more dramatic impact.” The company has even seen routine requests for additional information from customers drop because the interactive catalog covers so many topics in great detail.
For Piscine Castiglione, the Adobe solution has enhanced the impact of presentations by sales agents to customers and resellers. Now, agents can bring laptops or tablets along to sales calls and show customers polished, multimedia presentations on demand. With the help of Adobe Acrobat X Pro to create and deliver powerful product information, Piscine is further strengthening its image as an industry leader and innovator. Says Colletto, “Using Adobe Acrobat X…nicely mirrors our commitment to innovation.” To learn more about Piscine Castiglione and its use of Adobe Acrobat X, click here.
Ali Hanyaloglu, senior marketing manager, Acrobat Solutions