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	<title>Adobe Document Services &#187; Adobe Reader X</title>
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		<title>Customer Spotlight: AGA Taps Acrobat to Accelerate Project Reviews</title>
		<link>http://blogs.adobe.com/acrobat/customer-spotlight-aga-taps-acrobat-to-accelerate-project-reviews/</link>
		<comments>http://blogs.adobe.com/acrobat/customer-spotlight-aga-taps-acrobat-to-accelerate-project-reviews/#comments</comments>
		<pubDate>Wed, 04 May 2011 17:00:48 +0000</pubDate>
		<dc:creator>Courtney Brigham</dc:creator>
				<category><![CDATA[Collaboration]]></category>
		<category><![CDATA[Customer Insights]]></category>
		<category><![CDATA[PDF Portfolio]]></category>
		<category><![CDATA[Acrobat X]]></category>
		<category><![CDATA[Adobe Reader X]]></category>
		<category><![CDATA[PDF]]></category>

		<guid isPermaLink="false">http://blogs.adobe.com/acrobat/?p=1778</guid>
		<description><![CDATA[Torbjörn Åsberg, IT license manager at AGA, recently talked to us about how the leading gas company and device manufacturer in northern Europe uses Adobe Acrobat to streamline complex review processes, accelerating project reviews by as much as 50%. Adobe Acrobat also allows employees worldwide to easily collaborate on documents, regardless of the originating application, [...]]]></description>
				<content:encoded><![CDATA[<p>Torbjörn Åsberg, IT license manager at AGA, recently talked to us about how the leading gas company and device manufacturer in northern Europe uses Adobe Acrobat to streamline complex review processes, accelerating project reviews by as much as 50%. Adobe Acrobat also allows employees worldwide to easily collaborate on documents, regardless of the originating application, while PDF Portfolios help to reduce the complexity and improve the quality of final documents shared with external teams.</p>
<p> Adobe Acrobat also lowers AGA’s document administration costs. With, Adobe Acrobat the company established reliable, long-term archive and document tracking processes to address product development and regulatory requirements.</p>
<p>To learn more about how AGA uses Adobe Acrobat, click <a href=" http://adobe.ly/eKnNe6">here</a>.</p>
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		<item>
		<title>Customer Spotlight: Movares engineers use Adobe Acrobat to streamline and accelerate collaboration</title>
		<link>http://blogs.adobe.com/acrobat/customer-spotlight-movares-engineers-use-adobe-acrobat-to-streamline-and-accelerate-collaboration/</link>
		<comments>http://blogs.adobe.com/acrobat/customer-spotlight-movares-engineers-use-adobe-acrobat-to-streamline-and-accelerate-collaboration/#comments</comments>
		<pubDate>Fri, 29 Apr 2011 17:00:52 +0000</pubDate>
		<dc:creator>Courtney Brigham</dc:creator>
				<category><![CDATA[Collaboration]]></category>
		<category><![CDATA[Customer Insights]]></category>
		<category><![CDATA[Acrobat X]]></category>
		<category><![CDATA[Acrobat X Pro]]></category>
		<category><![CDATA[Adobe Reader X]]></category>
		<category><![CDATA[Customer Story]]></category>

		<guid isPermaLink="false">http://blogs.adobe.com/acrobat/?p=1775</guid>
		<description><![CDATA[Peter Dubbelman, consultant in information and communication technologies (ICT) at Movares B.V., recently talked to us about how the engineering consultancy firm is using Adobe Acrobat and dynamic PDF capabilities. With Adobe Acrobat, the company is streamlining and accelerating collaboration across project teams with reliable, more secure documents in PDF. Millions of technical drawings and [...]]]></description>
				<content:encoded><![CDATA[<p>Peter Dubbelman, consultant in information and communication technologies (ICT) at Movares B.V., recently talked to us about how the engineering consultancy firm is using Adobe Acrobat and dynamic PDF capabilities.</p>
<p>With Adobe Acrobat, the company is streamlining and accelerating collaboration across project teams with reliable, more secure documents in PDF. Millions of technical drawings and specification documents created by Movares teams in the Netherlands, Germany, and Poland must be shared, reviewed, and revised on an ongoing basis. By implementing Adobe Acrobat, Movares is able to maintain the visual fidelity of key technical drawings and specification documents. Adobe Acrobat allows large, dispersed Movares teams to share and comment on documents.</p>
<p>Adobe Acrobat also protects sensitive materials from unauthorized access or tampering using digital signatures, encryption, and password protection. Permissions settings limit who can print, copy, or change documents. Movares preserves documents electronically by adopting the reliable, proven PDF/A standard for document archiving. The company appreciates the ease of packaging and deploying Acrobat X throughout the firm.</p>
<p>To learn more about how Movares is using Adobe Acrobat, click <a href="http://adobe.ly/f5L49g">here</a>.</p>
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			<wfw:commentRss>http://blogs.adobe.com/acrobat/customer-spotlight-movares-engineers-use-adobe-acrobat-to-streamline-and-accelerate-collaboration/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Now Available: Adobe Acrobat X for Windows and Macintosh: Visual QuickStart Guide</title>
		<link>http://blogs.adobe.com/acrobat/now-available-adobe-acrobat-x-for-windows-and-macintosh-visual-quickstart-guide/</link>
		<comments>http://blogs.adobe.com/acrobat/now-available-adobe-acrobat-x-for-windows-and-macintosh-visual-quickstart-guide/#comments</comments>
		<pubDate>Mon, 25 Apr 2011 17:00:15 +0000</pubDate>
		<dc:creator>Acrobat</dc:creator>
				<category><![CDATA[Acrobat X Suite]]></category>
		<category><![CDATA[Acrobat.com]]></category>
		<category><![CDATA[Acrobat X]]></category>
		<category><![CDATA[Adobe]]></category>
		<category><![CDATA[Adobe Reader X]]></category>
		<category><![CDATA[Peachpit]]></category>

		<guid isPermaLink="false">http://blogs.adobe.com/acrobat/?p=1760</guid>
		<description><![CDATA[Just getting started with Adobe Acrobat X? There’s a new resource available for beginner and intermediate users looking to take full advantage of the latest features in Acrobat X. Adobe Acrobat X for Windows and Macintosh: Visual QuickStart Guide introduces readers to such basic tools as creating and reviewing PDF documents to more advanced tools [...]]]></description>
				<content:encoded><![CDATA[<p>Just getting started with <a href="http://www.adobe.com/products/acrobatpro.html">Adobe Acrobat X</a>? There’s a new resource available for beginner and intermediate users looking to take full advantage of the latest features in Acrobat X. Adobe Acrobat X for Windows and Macintosh: Visual QuickStart Guide introduces readers to such basic tools as creating and reviewing PDF documents to more advanced tools such as digital signatures, interactive forms, and PDF Portfolios. There’s even a guide to the online services offered through <a href="https://acrobat.com/welcome.html">Adobe Acrobat.com. </a></p>
<p>These sample chapters from the book ought to pique your interest:</p>
<p>•	<a href="http://www.peachpit.com/articles/article.aspx?p=1694067">Adding Links to an Acrobat Page</a>: Learn how to add links to your own PDF document pages. Easily send users to other pages in the document, view a Web page, play a movie, and more.<br />
•	<a href="http://www.peachpit.com/articles/article.aspx?p=1681037">Adobe Acrobat X for Windows and Macintosh</a>: Creating PDF Files: Learn how to convert many common file types to PDF, scan paper documents directly into PDF, convert Web pages to PDF files, and combine several PDF files into a single document. </p>
<p>You can order <a href="http://www.peachpit.com/store/product.aspx?isbn=032174375X">Adobe Acrobat X for Windows and Macintosh: Visual QuickStart Guide </a>online today from <a href="http://www.adobepress.com/">Adobe Press</a>, an imprint of <a href="http://www.peachpit.com/">Peachpit</a>. The Acrobat X VQS was written by long-time Acrobat enthusiast, trainer and author John Deubert, who has authored several previous Acrobat books that you can find <a href="http://www.peachpit.com/authors/bio.aspx?a=bb3fdeec-ee9c-497b-873d-2c909afa01bc">here</a>. If you’re an Acrobat User Community member you can take advantage of this <a href="http://acrobatusers.com/learning_center/products#50874">special discount</a>.<br />
All the authors of the VQS guides are writers and editors with extensive, real-world knowledge of and expertise in Adobe products. Some are even former Adobe employees. Be sure to keep an eye on the Acrobat blog, follow the Acrobat Twitter handle (<a href="http://twitter.com/#!/acrobat">@Acrobat</a>), and visit the recently launched <a href="http://www.adobe.com/products/acrobat/it.html">Acrobat IT Resource Center </a>to hear more about the latest and greatest Acrobat resources!</p>
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		<item>
		<title>What&#8217;s Inside the Acrobat X Suite?</title>
		<link>http://blogs.adobe.com/acrobat/whats-inside-the-acrobat-x-suite/</link>
		<comments>http://blogs.adobe.com/acrobat/whats-inside-the-acrobat-x-suite/#comments</comments>
		<pubDate>Thu, 21 Apr 2011 17:00:52 +0000</pubDate>
		<dc:creator>Courtney Brigham</dc:creator>
				<category><![CDATA[Acrobat X Suite]]></category>
		<category><![CDATA[Acrobat Suite]]></category>
		<category><![CDATA[Acrobat X]]></category>
		<category><![CDATA[Acrobat X Pro]]></category>
		<category><![CDATA[Adobe Reader X]]></category>

		<guid isPermaLink="false">http://blogs.adobe.com/acrobat/?p=1743</guid>
		<description><![CDATA[What is the difference between Acrobat X Suite and Creative Suite or Acrobat X Pro? Tune in to Lori&#8217;s Corner to hear more on &#8220;What&#8217;s Inside the Acrobat X Suite?&#8221;  In this quick overview, Lori outlines the Acrobat X Suite &#8211; what are the products and how they can be useful for Acrobat users. Learn how [...]]]></description>
				<content:encoded><![CDATA[<p>What is the difference between Acrobat X Suite and Creative Suite or Acrobat X Pro? Tune in to Lori&#8217;s Corner to hear more on &#8220;What&#8217;s Inside the Acrobat X Suite?&#8221; </p>
<p>In this quick overview, Lori outlines the Acrobat X Suite &#8211; what are the products and how they can be useful for Acrobat users. Learn how to move your business communications from static to dynamic.</p>
<p>Check out the video here:</p>
<p><object width="425" height="256"><param name="movie" value="http://images.tv.adobe.com/swf/player.swf"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><param name="FlashVars" value="fileID=9369&amp;context=124&amp;embeded=true&amp;environment=production"></param><embed src="http://images.tv.adobe.com/swf/player.swf" flashvars="fileID=9369&amp;context=124&amp;embeded=true&amp;environment=production" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="256"></embed></object></p>
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		<title>Sweet Week: ReTweet for a Chance to Win Acrobat X Suite</title>
		<link>http://blogs.adobe.com/acrobat/sweet-week-retweet-for-a-chance-to-win-acrobat-x-suite/</link>
		<comments>http://blogs.adobe.com/acrobat/sweet-week-retweet-for-a-chance-to-win-acrobat-x-suite/#comments</comments>
		<pubDate>Wed, 20 Apr 2011 17:00:40 +0000</pubDate>
		<dc:creator>Courtney Brigham</dc:creator>
				<category><![CDATA[Acrobat X Suite]]></category>
		<category><![CDATA[Contest]]></category>
		<category><![CDATA[Acrobat X]]></category>
		<category><![CDATA[Acrobat X Pro]]></category>
		<category><![CDATA[Adobe Reader X]]></category>

		<guid isPermaLink="false">http://blogs.adobe.com/acrobat/?p=1731</guid>
		<description><![CDATA[The Adobe Acrobat Suite combines some of the best communication tools in the business in an innovative and intuitive package. Now, you can improve the image of your business as well as ease up your internal processes, all for free. Rather, at the cost of a RT! Beginning Wednesday, April 20th and running for a [...]]]></description>
				<content:encoded><![CDATA[<p>The <a href="http://www.adobe.com/products/acrobatsuite.html">Adobe Acrobat Suite </a>combines some of the best communication tools in the business in an innovative and intuitive package. Now, you can improve the image of your business as well as ease up your internal processes, all for free. Rather, at the cost of a RT!</p>
<p>Beginning Wednesday, April 20th and running for a week, any Twitter user who ReTweets any of our ‘ReTweet this Today’ posts will be entered into a drawing to win a copy of the new Acrobat X Suite, valued at $1,199. It really is as simple as that. Acrobat X Suite makes it easy. You get <a href="http://www.adobe.com/products/acrobatpro.html">Acrobat X Pro</a>, Photoshop CS5, Captivate 7, Presenter 7, LiveCycle Designer CS2 and Adobe Media Encoder CS5 in a single suite that opens the door to a new way to communicate. One of the most diverse and useful pieces of <a href="http://blogs.adobe.com/acrobat/2011/04/business-communications-suite-spot.html">business software</a> on the market can be yours just by Retweeting our very own <a href="http://twitter.com/acrobat">@Acrobat </a>Twitter account!<br />
Be sure to pay attention to the Acrobat account for your chances to RT, and follow us for more information and of course winner announcements!</p>
<p><em>The contest opens 10 a.m., Wednesday, April 20th, 2011, and closes 2 p.m., Wednesday, April 27th, 2011. The prize drawing will occur on or before 5 p.m., April 27th, 2011, with the winner announcement occurring that day as well. The drawings are open to residents in North America only. </em></p>
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			<wfw:commentRss>http://blogs.adobe.com/acrobat/sweet-week-retweet-for-a-chance-to-win-acrobat-x-suite/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
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		<item>
		<title>Adobe Reader X to Ship with Upcoming BlackBerry PlayBook</title>
		<link>http://blogs.adobe.com/acrobat/adobe-reader-x-to-ship-with-upcoming-blackberry-playbook/</link>
		<comments>http://blogs.adobe.com/acrobat/adobe-reader-x-to-ship-with-upcoming-blackberry-playbook/#comments</comments>
		<pubDate>Tue, 19 Apr 2011 16:01:03 +0000</pubDate>
		<dc:creator>Courtney Brigham</dc:creator>
				<category><![CDATA[Reader]]></category>
		<category><![CDATA[Adobe]]></category>
		<category><![CDATA[Adobe Reader X]]></category>
		<category><![CDATA[Blackberry]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[PDF]]></category>
		<category><![CDATA[Playbook]]></category>
		<category><![CDATA[Tablet]]></category>

		<guid isPermaLink="false">http://blogs.adobe.com/acrobat/?p=1712</guid>
		<description><![CDATA[The highly-anticipated BlackBerry PlayBook tablet will ship with Adobe Reader X for high-quality and fast viewing of rich content through the ubiquitous PDF. PlayBook users will have access to advanced features in  Adobe Reader including Touch-based gestures for efficient navigation and zoom in the PDF, Page Navigator interface for fast navigation within large files, accelerometer [...]]]></description>
				<content:encoded><![CDATA[<p>The highly-anticipated <a href="http://us.blackberry.com/playbook-tablet/">BlackBerry PlayBook</a> tablet will ship with <a href="http://www.adobe.com/products/reader.html">Adobe Reader X</a> for high-quality and fast viewing of rich content through the ubiquitous PDF.</p>
<p>PlayBook users will have access to advanced features in  Adobe Reader including Touch-based gestures for efficient navigation and zoom in the PDF, Page Navigator interface for fast navigation within large files, accelerometer support and File manager for quick access to PDF files on the PlayBook tablet.</p>
<p>You can learn more about the Adobe and RIM news <a href="http://blogs.adobe.com/flashplatform/2011/04/taking-hd-video-and-mobile-apps-to-a-new-level-on-the-blackberry-playbook-2.html">here</a>.</p>
<p>Also, learn more ways you can view and interact with PDF documents on the go, by visiting: <a href="http://www.adobe.com/products/reader/features.html">http://www.adobe.com/products/reader/features.html</a></p>
<p><a class="lightbox" title="RIM" href="http://blogs.adobe.com/acrobat/files/2011/04/RIM.jpg"><img class="aligncenter size-medium wp-image-1722" title="RIM" src="http://blogs.adobe.com/acrobat/files/2011/04/RIM-300x175.jpg" alt="" width="300" height="175" /></a><br />
<strong>Anuj Gupta, Product Manager, Acrobat Solutions Group</strong></p>
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		<slash:comments>11</slash:comments>
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		<title>IT&#8217;s Next Challenge</title>
		<link>http://blogs.adobe.com/acrobat/1660/</link>
		<comments>http://blogs.adobe.com/acrobat/1660/#comments</comments>
		<pubDate>Thu, 07 Apr 2011 17:00:47 +0000</pubDate>
		<dc:creator>Courtney Brigham</dc:creator>
				<category><![CDATA[Collaboration]]></category>
		<category><![CDATA[IT]]></category>
		<category><![CDATA[Acrobat X]]></category>
		<category><![CDATA[Acrobat X Pro]]></category>
		<category><![CDATA[Adobe Reader X]]></category>

		<guid isPermaLink="false">http://blogs.adobe.com/acrobat/?p=1660</guid>
		<description><![CDATA[Tune in for insights from the new whitepaper, &#8220;IT&#8217;s Next Challenge: Three key trends in document collaboration and exchange&#8221; in this video.  Ali Hanyaloglu, Product Evangelist, Acrobat Solutions, highlights next steps for IT to collaborate beyond office walls and enable IT’s infrastructure to better support the increase of rich media within documents, and of course, reduce costs by being [...]]]></description>
				<content:encoded><![CDATA[<p>Tune in for insights from the new whitepaper, &#8220;IT&#8217;s Next Challenge: Three key trends in document collaboration and exchange&#8221; in this video.  Ali Hanyaloglu, Product Evangelist, Acrobat Solutions, highlights next steps for IT to collaborate beyond office walls and enable IT’s infrastructure to better support the increase of rich media within documents, and of course, reduce costs by being more efficient. </p>
<p>Check out the video here: </p>
<p><object width="425" height="256"><param name="movie" value="http://images.tv.adobe.com/swf/player.swf"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><param name="FlashVars" value="fileID=9400&amp;context=632&amp;embeded=true&amp;environment=production"></param><embed src="http://images.tv.adobe.com/swf/player.swf" flashvars="fileID=9400&amp;context=632&amp;embeded=true&amp;environment=production" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="256"></embed></object></p>
<p>Read the full white paper <a href="http://wwwimages.adobe.com/www.adobe.com/content/dam/Adobe/en/products/acrobat/pdfs/acrobatX_it_challenge.pdf">here</a>.</p>
<p>Learn more about the recently launched Acrobat IT Resource Center, <a href="http://www.adobe.com/products/acrobat/it.html">here</a>.</p>
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		<item>
		<title>Elevate your Acrobat IQ with the Acrobat X PDF Bible</title>
		<link>http://blogs.adobe.com/acrobat/elevate-your-acrobat-iq-with-the-acrobat-x-pdf-bible/</link>
		<comments>http://blogs.adobe.com/acrobat/elevate-your-acrobat-iq-with-the-acrobat-x-pdf-bible/#comments</comments>
		<pubDate>Mon, 28 Mar 2011 17:00:40 +0000</pubDate>
		<dc:creator>Courtney Brigham</dc:creator>
				<category><![CDATA[Acrobat Dynamic PDF]]></category>
		<category><![CDATA[Acrobat X]]></category>
		<category><![CDATA[Acrobat X Pro]]></category>
		<category><![CDATA[Adobe Reader X]]></category>
		<category><![CDATA[PDF]]></category>

		<guid isPermaLink="false">http://blogs.adobe.com/acrobat/?p=1642</guid>
		<description><![CDATA[We previously discussed Acrobat X Classroom in a Book as a great resource for busy users who want to learn more about Acrobat. Now we want to share another great resource to help elevate your Acrobat IQ—Adobe Acrobat X PDF Bible by bestselling author Ted Padova.  It’s full of useful, real-world tips that Padova gained [...]]]></description>
				<content:encoded><![CDATA[<p><a href="http://blogs.adobe.com/acrobat/2011/01/hotoffthepressacrobatxclassroominabook.html">We previously discussed Acrobat X Classroom in a Book</a> as a great resource for busy users who want to learn more about Acrobat. Now we want to share another great resource to help elevate your Acrobat IQ—Adobe Acrobat X PDF Bible by bestselling author Ted Padova.  It’s full of useful, real-world tips that Padova gained from his own extensive use of Acrobat X on tight deadlines. </p>
<p>The book covers a wide array of topics that are relevant for novice users such as the new interface, basic PDF conversion and Adobe Reader, as well as topics for more advanced users such as OCR, Guided Actions, prepress and accessibility features.</p>
<p>Here is a sneak-peak at some excerpts to give you a taste of what Adobe Acrobat X PDF Bible offers:</p>
<ul>
<li><a href="http://media.wiley.com/product_data/excerpt/16/04706129/0470612916-1.pdf">Exporting PDF Content</a></li>
<li><a href="http://media.wiley.com/product_data/excerpt/16/04706129/0470612916-2.pdf">Editing Text</a></li>
<li><a href="http://media.wiley.com/product_data/excerpt/16/04706129/0470612916-3.pdf">Scanning and OCR Conversions</a></li>
<li><a href="http://media.wiley.com/product_data/excerpt/16/04706129/0470612916-4.pdf"> Creating Accessibility and Tagging PDF Files</a></li>
<li><a href="http://media.wiley.com/product_data/excerpt/16/04706129/0470612916-5.pdf">Understanding Acrobat Form Tools</a></li>
</ul>
<p>This book from Wiley publishing has long been a trusted Acrobat reference, and much like Acrobat, it keeps getting better with time!  It’s available for purchase now at bookstores and<a href="http://media.wiley.com/product_data/excerpt/16/04706129/0470612916-5.pdf"> online</a>.</p>
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		<slash:comments>2</slash:comments>
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		<title>Customer Spotlight: Digital Literacy Essential for Student Success</title>
		<link>http://blogs.adobe.com/acrobat/customer-spotlight-digital-literacy-essential-for-student-success/</link>
		<comments>http://blogs.adobe.com/acrobat/customer-spotlight-digital-literacy-essential-for-student-success/#comments</comments>
		<pubDate>Fri, 25 Mar 2011 17:00:59 +0000</pubDate>
		<dc:creator>Courtney Brigham</dc:creator>
				<category><![CDATA[Customer Insights]]></category>
		<category><![CDATA[Acrobat X]]></category>
		<category><![CDATA[Acrobat X Pro]]></category>
		<category><![CDATA[Adobe Reader X]]></category>
		<category><![CDATA[PDF]]></category>

		<guid isPermaLink="false">http://blogs.adobe.com/acrobat/?p=1560</guid>
		<description><![CDATA[In a recent conversation, Raju Varanasi, director, at Curriculum and Learning Innovation Centre (CLIC), part of New South Wales Department of Education and Training, talked about the need to give students the skills required for success in school and beyond. Integral to CLIC’s efforts is the use of a range of Adobe software to help [...]]]></description>
				<content:encoded><![CDATA[<p>In a recent conversation, Raju Varanasi, director, at Curriculum and Learning Innovation Centre (CLIC), part of New South Wales Department of Education and Training, talked about the need to give students the skills required for success in school and beyond. Integral to CLIC’s efforts is the use of a range of Adobe software to help students establish a proficiency and comfort level with creating more dynamic, interactive communications—as well as providing teachers with the tools and lessons to better integrate proven technologies into learning.  For CLIC, Adobe software has become a powerful resource in the classroom.</p>
<p>Varanasi says that digital literacy is essential for student success. By using the right mix of tools in the classroom, teachers can challenge students’ traditional notions about their own creativity and get students to think differently about how the explore, create, and communicate assignments. By using more dynamic creative applications, teachers and students can look at assignments in new ways. To read more, check out the recent Adobe success story <a href="http://adobe.ly/geuu6o">here</a>.</p>
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		<title>Acrobat Wizard at Work: Harry Hemus, Dividi Projects</title>
		<link>http://blogs.adobe.com/acrobat/acrobat-wizard-at-work-harry-hemus-dividi-projects/</link>
		<comments>http://blogs.adobe.com/acrobat/acrobat-wizard-at-work-harry-hemus-dividi-projects/#comments</comments>
		<pubDate>Mon, 28 Feb 2011 17:59:40 +0000</pubDate>
		<dc:creator>Courtney Brigham</dc:creator>
				<category><![CDATA[Accessibility]]></category>
		<category><![CDATA[Acrobat Dynamic PDF]]></category>
		<category><![CDATA[Wizard at Work]]></category>
		<category><![CDATA[Acrobat X]]></category>
		<category><![CDATA[Adobe Reader X]]></category>
		<category><![CDATA[PDF]]></category>

		<guid isPermaLink="false">http://blogs.adobe.com/acrobat/?p=1513</guid>
		<description><![CDATA[Imagine the scene—a hotel or conference room, lots of suited and badged business types, canapés and warm Chardonnay, all accompanied by the soft background drone of networking. It’s not that I’m anti‐social, but whilst accepting that such forums are deemed necessary, I simply cringe when I see some seasoned, professional networker heading towards me to [...]]]></description>
				<content:encoded><![CDATA[<p>Imagine the scene—a hotel or conference room, lots of suited and badged business types, canapés and warm Chardonnay, all accompanied by the soft background drone of networking. It’s not that I’m anti‐social, but whilst accepting that such forums are deemed necessary, I simply cringe when I see some seasoned, professional networker heading towards me to ask…”So, Harry, what do you do?”</p>
<p>Now here comes my killer response: “I do interactive PDFs!”</p>
<p>I’ve actually started to get some enjoyment by watching this person desperately try to think of something to say. Believe me it’s hilarious.</p>
<p>I suppose these events occasionally attract people who know what a PDF is, so you do get the opportunity to suggest that they are more than “just a PDF.”</p>
<p>I often start by asking people how they communicate across their organization, assuming that I will get the usual “by email, SharePoint, Intranet,” along with the omnipresent “Word, Excel, Powerpoint” responses. I then ask another trying question, “Would you like to have all of your clever and important documents—flattery is always a good ploy—delivered in one single, navigable PDF?”</p>
<p>If they say NO, then you might as well shift the conversation towards the riveting and thrilling PowerPoint you may have just been subjected to, or if that’s not applicable, discussing the weather is always an option. I’ve yet to find anyone who says to me “Ooh, I do interactive PDFs as well!” What is stopping this particular fraternity from realising that ALL of the wonderful work that they create can be delivered within a PDF?</p>
<p>If, however, they say YES, then clearly this presents an opportunity to enquire, “Would you like to do all that as well as including audio, video, data collation, tracking and commenting reviews within the PDF”?</p>
<p>Let’s assume that you have achieved Nirvana—the “wow” response. Now that Acrobat X is on the scene, it has taken the user interface to a level which not only suits the enterprise user, but also suits the creative community— the cool and hip visionaries that create stunning imagery, graphics and rich media.</p>
<p>Realize that they have to experience for themselves real life samples and that some are sensitive individuals within the enterprise who rely heavily on the IT team for advice and guidance.</p>
<p>Perhaps it’s best to show actual, real, relevant and dynamic examples which contain all of this rich material. I’ve received a project which requires ALL manner of files and skills, including 50‐<br />
80 pages of text, 20 separate fact sheets and three Flash animations.</p>
<p>At the first meeting to discuss the options, I suggested a dynamic PDF as the solution. I heard the sound of a haunting wind, and tumbleweed could be seen drifting across the table. The</p>
<p>design group preferred Flash; the head of the global brand didn’t know what a PDF was; and the technical writers wondered how the printers could make PDF interactive.</p>
<p>The agency charged with managing the project intervened. “I think it would be a good idea if<br />
Harry showed us a few examples.” I showed them dynamic PDF – and was offered the job!</p>
<p>For too long, there has been a perceived split personality for Acrobat, where in my submission one should not exist, because it is both a proven business tool as well as vehicle for delivering creative and engaging content.</p>
<p>I’m sure that in such circumstances where these two areas are converged, there is a market and a suite of innovative products ripe for development and delivery to consumers and businesses alike.</p>
<p><em>Harry Hemus is an independent media production professional at Dividi Projects. When Harry is not enjoying canapés at cocktail parties, he is brainstorming his next act of wizardry with interactive PDFs for his media production clients.</p>
<p>Have a great wizard story on how Acrobat has inspired your work? Share it with us in the blog comments, we’d love to hear from you. Stay tuned for more upcoming Wizards in our Acrobat Wizards at Work blog series.</em></p>
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