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November 12, 2012

Refer-A-Friend: You and Your Friend Could Each Get a $20 Gift Card

Have you heard of Adobe FormsCentral? Of course you have (you’re reading this blog, aren’t you?!). Do you have friends? Of course you do.

That’s how we know that you’ll love this: Sign up for the new FormsCentral referral program. Tell your friends about FormsCentral. When your friends sign up for a new Plus account, you’ll earn a $20 gift card to either Starbucks or – one for each new sign-up. In fact, your newly subscribed friend can have a gift card too!

Does this sound good to you? Of course it does. You don’t even have to have a FormsCentral account to refer your friends; you just need to convince them that THEY should have FormsCentral accounts. Get started by joining our Referral Program here.

You’ll get your very own URL to share with your family and friends and coworkers, and every time someone uses that URL to sign up for a Plus account at FormsCentral, you (and that person!) will earn a $20 gift certificate.

Everyone wins, and everyone gets FormsCentral accounts. What a wonderful world.

- Rebecca Staley

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9:39 AM Permalink
October 31, 2012

Bridging the Productivity Gap – IDC Video Interview

Looking for more insights from our recent IDC white paper on Bridging the Productivity Gap? Check out this video where Ali Hanyaloglu, senior Acrobat Solutions evangelist, interviews IDC lead analyst and author of the study, Melissa Webster, about some of the research highlights and findings.

The recently released Adobe-commissioned IDC white paper analyzed the current productivity challenges that IT and information workers face in today’s age of digital documents. The study also identifies opportunities for increasing information worker productivity.

With new and improved PDF editing, cloud services integration and enhanced tablet capabilities, Acrobat XI addresses today’s complex document challenges and the problems that compromise the productivity of information workers and IT departments.

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3:15 PM Permalink
October 29, 2012

CMSWire TweetJam on Evolution of Collaboration & Comms in the Enterprise with Ali Hanyaloglu

Our own Ali Hanyalogu recently participated in a CMSWire Tweet Jam on Social Business.  You can find a recap of his take on the subject, along with the questions posed by the CMSWire team, in the Storify post below.  Let us know your thoughts, and enjoy!

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10:12 AM Permalink
September 30, 2012

Today Acrobat Goes to “11”

October 1 marks a major milestone for the Adobe Acrobat business. We’re launching Adobe Acrobat XI. Acrobat XI software with cloud services is a powerful new solution that rises to today’s complex document challenges for creating, consuming, sharing and securing PDF content across devices and platforms.

We’ve added several much-asked-for features that are aimed at making life easier for information workers like you. Acrobat XI features complete PDF editing and export to PowerPoint; touch-friendly capabilities on tablets; sophisticated web contracting with Adobe EchoSign; and forms creation, data collection and analysis with Adobe FormsCentral.

We’ve added features IT people have asked for, too:  seamless Microsoft Office and SharePoint integration, easy deployment, applications virtualization and robust application security to provide a low cost of ownership and sound return on investment.

The new Acrobat XI family includes Acrobat XI, Adobe Reader XI and newly integrated document services, Adobe FormsCentral and Adobe EchoSign.

It’s About Productivity

The explosion of digital documents in the workplace has created new challenges for productivity.  With Acrobat XI we’re taking on the issues that are dragging down individual and organizational productivity.

Each week, individual information workers spend half their time searching, filing, organizing, merging and editing comments, obtaining signatures, reviewing feedback and consolidating data, or collaborating with people outside their organizations. IT departments struggle with integrating and managing a diversity of platforms, devices and services, while trying to protect sensitive corporate IP and personal information.

Information workers are asking:  “How do I do what I was doing before, but work in this new environment?”

And organizations of all types are faced with adapting to this complexity, while driving their businesses forward, wondering: “How do I accelerate revenue, secure my IP and continue to evolve my workers capabilities to meet these new challenges?”

These productivity, collaboration, device and security issues have a significant impact on organizations. We’re calling this the Document Productivity Gap. The key to closing the gap is to recognize  that it is a set of compounding issues, multiple, little things that add up to have a big impact.

We asked IDC to take a closer look at these inefficiencies and the impact document-based challenges have on information workers and IT professionals.  One finding startled me. According to a recent global IDC white paper, sponsored by Adobe, the addressable impact of these inefficiencies on an organization of 1,000 employees is almost $16 million annually.  And those are the addressable gaps – not theoretical nirvana that is impossible to reach, but very realistic, tangible gaps that can be closed today. For example, if we could bridge the gap we could add 21.3 percent to an organization’s resources – or the equivalent of 213 employees for every 1,000 people at an organization.  Even if we recover just half of this productivity loss, it could equal hiring close to 100 new employees for a 1,000 person organization.  Imagine the impact of 100 new engineers, salespeople, marketers or IT professionals?

What “11” Means: Customers Weigh In

With the new release, we have made significant innovations across the desktop and the cloud to address the gap.  We wanted to:

  • Enable information workers to unlock PDF content with comprehensive tools for both editing and content reuse.
  • Accelerate document exchange using PDF and the web, forms data collection, review, approvals and eSignatures.
  • Empower employees to be productive on the go with PDF on tablets and smartphones.
  • Mitigate risk and lower IT costs with the most advanced document and application security.

It looks like we’ve succeeded. Acrobat XI has gotten high marks from customers that were in our beta program. These customers are typical of those dealing with the gap.

Security is high on the list for many. Mike Mann, release and deployment analyst at tax and finance consultancy, McGladrey, said, “Our client information is sensitive, so document security is critical. Acrobat XI offers advance document protection capabilities that are easier than ever for our staff to uniformly secure documents.”

Bill Lunsford of BBDO Atlanta likes the speed and efficiency he gets with the integrated services, especially EchoSign. “The new EchoSign features within Adobe Acrobat XI will streamline everyday tasks. These days, no one is going to stand at a fax machine to wait for approvals. Being able to electronically sign a PDF on cost estimates for a project will accelerate go-to-market schedules.”

Yvonne Willis, enterprise applications and project manager at Pillsbury Law, echoed that: “Security is the talk of the town. All of our clients expect the highest level of security, from our documents through our applications and IT environment. Acrobat XI provides key security enhancements that support both users and IT professionals.”

Regarding accelerating document exchange, Saul Morse, vice president of multichannel integration, Palio, said, “Acrobat XI now makes it even easier and faster to create PDF forms and to automatically distribute and collect information with new online forms services available within Acrobat XI.”

But BBDO Atlanta’s Lunsford summed up Acrobat XI best: “I leverage the heck out of Adobe Acrobat because I can cut down on the resources and my IT department loves me.”

Today is October 1. Mark it down as the day we close the gap.

Kevin M. Lynch, SVP and GM of Acrobat and Document Services, Adobe

Follow Kevin on Twitter: @LynchKevinM

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6:07 PM Permalink
September 14, 2012

Adobe EchoSign Talks Web Contracting at Dreamforce 2012

In my talks with Adobe EchoSign customers, I hear first hand how our web contracting and eSignature solution is changing the game. Just like video conferencing’s infiltration into business years ago, signing and managing contracts online is becoming second nature to business processes and companies are realizing the benefits.

I’ll be moderating a panel at Salesforce Dreamforce this year titled “Its 2012, Shouldn’t You be Contracting Like it Is?” Experts from Groupon, Electronic Arts, SolarCity and Time Warner Cable will share lessons learned and best practices around web contracting, how their companies have increased ROI in Salesforce and turned their businesses into competitive sales machines using Adobe EchoSign.  Here are the details:

Session: “Its 2012, Shouldn’t You be Contracting Like it Is?”

Date/Time: September 18 from 12:30pm – 1:30pm.

Venue: San Francisco Marriott Marquis

Room: Golden Gate A

Panelists: Groupon, Electronic Arts, Solar City and Time Warner Cable

For more updates on EchoSign at Dreamforce 2012, keep an eye on our blog and the Acrobat, EchoSign and Chatter Twitter handles (#df12).

We’ve entered into a new age of doing business in the cloud and web contracting is playing an important role in accelerating this transformation.

Kevin M. Lynch, SVP and GM, Acrobat and Document Services, Adobe

Twitter: @LynchKevinM

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11:34 AM Permalink
September 11, 2012

Secure Government Documents with Digital Signatures and Adobe Acrobat

Increasing cyber attacks have led to mounting concern that unsecure government documents could be altered or falsified. To help counter these attacks, the National Information Security Center in Japan partnered with Adobe Acrobat to create support for electronic signatures using the Japanese Government Public Key Infrastructure (GPKI).

The main mission of NISC is to protect the government, but the organization’s other overall mission is to improve the entire security level of Japan. As the first step for protecting electronic documents, NISC implemented PDF as the standard format for electronic documents. “We prefer not to rely upon technology provided by one specific company, but we had no problems supporting the use of PDF files since they are the international standard ISO 32000-1,” says NISC.

NISC believed that the ideal solution would use the existing Japanese Government Public Key Infrastructure (GPKI) for handling certificates. Adobe formed a task force with NISC to work on support for GPKI and publish government official signatures to the Adobe Approved Trust List (AATL). This enables users of Adobe Acrobat X and Reader X to automatically and easily verify the electronic signatures of government officials on PDF files using the GPKI government official certificates.

“Thanks to cooperation from Adobe, we were able to effectively deploy GPKI, which enabled us to increase efficiency without raising costs,” says NISC. “With electronic signatures, we can thwart the intentions of attackers attempting to pull off spoofing attacks.”

Read more about this implementation here:

Akiko Yamamoto, Senior Product Marketing Manager, Acrobat Solutions

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8:48 AM Permalink

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