At BBDO Atlanta, the volumes of documents and assets we manage are pretty staggering. We house one of the largest print production centers in Omnicom’s global network of advertising agencies, so we are responsible for some very visible advertising for big-name clients. Every year, we produce between 18,000 and 20,000 highly refined ad mechanicals — creating and managing over 5,000 assets monthly.
Each ad mechanical we produce is a PDF document that moves through our workflow from start to finish. The entire production cycle is documented using Adobe Acrobat. We time-stamp, log, and track production responsibilities and review cycles. Review cycles go faster as team members no longer have to decipher handwriting and can layer comments together within the file.
All of our print coordinators then run the files associated with an ad through a customized Acrobat preflight process that vets the mechanical for the requirements of hundreds of different publications. Everything is checked in great detail—ink density, dots per inch, missing fonts—you name it.
Our customized workflow is great because it allows us to take advantage of the out-of-the-box functionality of Acrobat yet combine it with our own in-house production system. It gives us an enterprise-scale solution at low cost of ownership. Our users have more control and our IT professionals worry less about inadvertent errors.
Now, four print coordinators handle the workflow that previously required dozens of people working multiple shifts. We’ve eliminated the use of third-party software for checking final specifications, boosted the degree of quality assurance and predictability, and we’re getting closer to a paperless environment.
The main competitive differentiator for us is this turnkey automated workflow. It delivers highly repeatable, flexible, trusted outcomes that keep our clients happy. It also provides us with a strong sense of confidence and pride about our production services.
Adobe Acrobat brings a Zen approach to our project workflow; managing the job is easier and our employees are more productive.
Bill Lunsford, DBA, Graphics Manager, BBDO
Read the full story here: http://adobe.ly/O8XiSH