Palio, a global communications division of inVentiv Health, is transforming marketing and pharmaceutical product education with the help of Adobe software. Palio utilizes dynamic PDF Portfolio capabilities available in Acrobat Pro to create content- and media-rich digital documents. These deliverables—including patient education briefings and global marketing guidelines—have resulted in tremendous savings for clients by accelerating document development and updating, as well as eliminating printing costs. In addition, the PDF documents Palio develops for clients help facilitate compliance with important FDA regulations because of the advanced 256-bit encryption security feature.
Palio appreciates the intuitive design and functionality of Adobe software, which has enabled print designers at the agency to create interactive materials with minimal support. Using Adobe Creative Suite Design Premium, print designers can add interactive elements and animations to documents that enable sales representatives to deliver dynamic, engaging presentations conveniently on tablets and other devices to quickly gain attention.
Palio is also experimenting with Adobe Digital Publishing Suite to further simplify publishing dynamic, engaging content across devices. To learn more about how Palio uses Adobe Acrobat Pro, Adobe Creative Suite Design Premium, and Adobe Digital Publishing Suite to help reach a variety of audiences, click here.