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Posts tagged "ROI"

July 18, 2012

How eSignatures Can Align Marketing & Sales

Since marketing and sales departments exist to make life easier for customers, I’m surprised to see so many teams drop this customer-centric philosophy at the most critical moment of the business-client relationship – the contract process. Adopting eSignatures helps sales and marketing teams save a lot of time and resources, while closing more deals with customers.

My recent article in Marketing Tech highlights several ways eSignatures benefit both the business and the customer.

For the business, eSignatures remove the contract process from the multiple steps needed to secure signatures offering a digital option that automates the many back-and-forth conversations between a sales rep and a client. Digital contracts also offer a way to collaboratively work on documents and provide an easy way to track, store and access contracts.

For the customer, eSignatures offer convenience as prospects can access contracts on the Web from their laptop, desktop and even mobile device essentially giving them 24/7 access. Most eSignature solutions don’t require software downloads, making it even more attractive for customers to sign this way. All eSignatures are backed by the federal ESIGN Act, ensuring the legality of the contract, which should put the customer at ease.

Read the full post in Marketing Tech to see how eSignatures can help increase ROI and customer loyalty.

Loretta Jones, head of marketing, Adobe EchoSign

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June 13, 2012

From Days to Minutes: Bombardier to Talk on Acrobat Productivity at info360 Conference

Tomorrow, aircraft manufacturer, Bombardier, will share its story of how deploying Adobe Acrobat resulted in increased productivity and enhanced security for its most important documents, reducing the time to get documents out for delivery from two days to mere minutes at the annual info360 Conference in New York City. Regarded as one of the longest running enterprise content management software conference and expo in the industry, info360 brings together high-level IT professionals from various industries such as financial, government, and healthcare.

In this co-presentation session titled “The Benefits of Digital Workflows: ROI and Beyond,” Bombardier manager of Web, social media, and eServices, Ken Knitter, and Adobe solutions consultant, Dave Weinberg, will discuss how Adobe technologies, in particular Adobe Acrobat X Pro, helped Bombardier increase process efficiencies, security and overall ROI.

Ken has been with Bombardier for more than 10 years and is responsible for day-to-day management of Bombardier’s customer portals while leading the creation of a common Web experience for customers. With his help, Bombardier has been able to protect confidential aircraft information, while allowing access to authorized customers and making sure they have updated information instantly when it becomes available.

You can learn more about Ken and Bombardier’s story here.


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February 22, 2012

Adobe FormsCentral Caps off First Birthday with PC Mag Editor’s Choice!

The Adobe FormsCentral team was thrilled with the birthday love it received last week, but that wasn’t the only reason we had to cheer. In a week where FormsCentral celebrated its one-year anniversary and saw many users participate in its Valentine’s Day survey, FormsCentral received the Editor’s Choice designation from PC Magazine with a four star rating for its “simple form design capabilities and especially for the data analysis it could enable for small businesses.”

As much as you can have fun building customized surveys – as we demonstrated with our Valentine’s Day and Holiday surveys – using FormsCentral also makes a lot of business sense. But don’t take our word for it. Take a look at what PC Mag had to say: “For businesses that rely on analysis of their current and potential client base, Adobe FormsCentral could prove to have real ROI.”

More important to making business sense, Adobe FormsCentral is so easy to use, even a caveman…ok we won’t go there, but you get the idea. Need proof? PC Mag said, “FormsCentral is a good way to create some neat forms for interacting with visitors and customers to your site—without having to beg your developer buddies for help (or hire one!).”

As great as last week was for the Adobe FormsCentral team, it’s just the beginning. We have a lot more exciting features in store for the coming year, so stay tuned!

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