The Social Contract: Adobe EchoSign Customers Groupon, Pandora, Facebook highlight how selling is social
By Jason Lemkin, vice president of web business services at Adobe and former CEO of EchoSign
Welcome to our new Adobe eSign Success series, where we are highlighting some of the great work our EchoSign customers do on a daily basis. Helping our customers make it easier to do business online is the cornerstone of the Adobe EchoSign e-signature solution, so we are excited to feature some of our customer success stories.
If you were to ask almost any person on the street to name the most successful social Web businesses of the last few years, the answers would likely center on a handful of companies. Groupon. Facebook. Pandora. All three have grown faster in a matter of years than most businesses grow in decades, and all three have defined the social nature of the Web and, as a result, have built it into their business models. At the Salesforce Dreamforce conference on August 31, all three will discuss how the social contract fuels their success.
Groupon, Facebook and Pandora are among the thousands of businesses using Adobe EchoSign’s e-signature solution to automate contracting processes in the cloud and in person. Today, the social contract is immediate, regardless of whether customers sign from their laptops, mobile devices or on a tablet screen proffered by an in-person sales rep. Adding this social aspect to the age-old process of signing contracts is changing the way sales teams and mobile warriors interact with their customers. Instead of handing over a piece of paper, they are giving customers a tablet or smartphone to sign. For instance, instead of paper contracts, Pandora uses e-signatures to close contracts with its vendors.
The multi-billion dollar social Web companies joining us for a panel at Dreamforce in San Francisco recognized the social, collaborative nature of the Web and capitalized on it quickly. That is apparent in their services, as well as in their business processes. If you want to know how:
- To get sales reps. off the road and selling more;
- To turn contracts into collaborative documents;
- To apply the principles of the social Web to your business processes;
- To compress and accelerate growth;
- To automate the entire contract process, from creation to signature, to management and tracking; and
- To learn what the social enterprise is all about,
Then check out our dream panel later this month at Dreamforce.
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