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July 23, 2012

Customer Spotlight: New Hepatitis B resource empowers users to manage their own healthcare

The need to give people everywhere timely, accurate information about Hepatitis B is greater than ever, as the disease already affects nearly 400 million people worldwide. Unfortunately, even with the broad reach of hepatitis B, many patients and caregivers still lack resources and a complete understanding of the disease. On July 28, 2012 people around the world will come together to mark World Hepatitis Day and raise awareness of viral hepatitis. World Hepatitis Day provides an opportunity to recognize viral hepatitis as a major global health problem in order to advance prevention and control.

“There is a large information gap for chronic hepatitis B patients between their initial diagnoses and the long-term management of their disease,” says Grainne Maguire, associate director at healthcare agency TogoRun. As part of an initiative called PATH B (Patients and Professionals Acting Together on Hepatitis B), TogoRun teamed up with creative agency DiViDi Projects and used Adobe Acrobat and other Adobe solutions to create an interactive and informative tool that reaches patients worldwide.

PATH B—My journey with chronic hepatitis B is a dynamic information resource in Adobe PDF containing hundreds of pages of critical health and service information to improve the lives of people with hepatitis B and their caregivers. Graphics and interactive components were created with Adobe Creative Suite software to enable readers to better understand essential information, including test results, treatment, and disease management, while collaboration and editing of all the rich content was streamlined using Acrobat and Adobe SendNow.

“Adherence to medical advice is usually much higher when a patient can understand and process the information,” explains Maguire. PATH BMy journey with chronic hepatitis B offers a unique, comprehensive way to present information and simplify understanding, empowering patients to take greater control over their health and work more closely with doctors to treat the disease.

The impactful informational resource in Adobe PDF can be viewed anywhere using free Adobe Reader, and it has been endorsed by patient advocacy groups and medical organizations alike. “Adobe Acrobat created an interactive experience that everyone could embrace, and provided an essential resource for millions of people worldwide,” says Maguire. For more information, go to http://bit.ly/K2zxw0.

Ali Hanyaloglu, senior marketing manager, Acrobat Solutions

On 28 July 2012 people around the world will come together to mark World Hepatitis Day and raise awareness of viral hepatitis. World Hepatitis Day provides an opportunity to recognize viral hepatitis as a major global health problem in order to advance prevention and control.

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