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July 18, 2008

Welcome to Shredding The Document

“Just what the world needs. Another technology blog…”
With the recent launch of Acrobat 9, a few of us on the Acrobat Product Management team thought now would be a good time to hang up our shingle on the crowded wall of the blogosphere and begin to share with you all some of the thought process which went into Acrobat 9 as well as how the product may evolve moving forward. More after the break…

“What’s a Product Manager?” Good question. Our team is the one who listens to your feedback about what you do and don’t like about the product. We then help Acrobat Engineering take that feedback and translate it into a prioritized list of which bugs will be fixed and which features will be implemented in the next release. So if there is something which you don’t like about Acrobat, it is actually our fault and no one else’s. That’s right – the buck stops here.
It’s now been a few weeks since Acrobat 9 shipped, and we’ve been very happy with the feedback so far. A lot of you have told us that Acrobat 9 has changed the way you’ve thought about Acrobat and PDF documents. Whether it’s combining information into polished PDF Portfolios, embedding multimedia content like video into more impactful business presentations, or utilizing Acrobat.Com to better manage your document review and forms workflows, you’ve said that Acrobat 9 has changed your perception about what can be done with PDF. As one of you told us at a recent event, “Acrobat is finally sexy again!” Well, I don’t know if I’d go that far, but we appreciate the sentiment. :-)
Which brings us back to the blog. “Why, again, do we need another technology blog?” Well, we thought that our Acrobat Product Management team may be able to offer our own perspective on Acrobat. There are a lot of great Acrobat blogs out there by some of our colleagues like Rick or Tim or Jonathan which provide a lot of detail about how certain features work and how you can utilize them in your day-to-day job. What we wanted to focus on in this blog was more of the “why”:

  • Why did we build one set of features over another set?
  • What are we hearing from users like you and how do we think that may affect the product going forward?
  • If there are particular issues you’re finding in the software (nah! that never happens!), can we give you some insight into why it’s occurring and how things may improve going forward?
  • Does the Acrobat team have any thoughts on “current events” going on in the technology world?

The goal is that various members of the Acrobat Product Management team will post articles which we think will be interesting to you all and will give you some insight into Acrobat. So this isn’t Dave’s blog. This is the Acrobat Product Management blog and you’ll be hearing from a lot of us over time, based on our areas of focus.
That said, we’d like to open up the floor to you and find out what you’d like to hear about from the Acrobat Product Management team. If there are particular topics or issues which you’d like to hear about, please leave us a comment and we’ll do our best to address it in the near future.
“Last question. Will your articles always have a question and answer format where you seem to be talking to yourself? That’s really annoying. Please stop that.” I’ll do my best. But it will take some time. Please be patient. :-)
Dave Stromfeld, Acrobat Product Manager


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  • By Mike - 3:52 AM on July 22, 2008  

    Talking about why and how decisions are taken on Acrobat development is a great idea – I’ll be able to stop examining those chicken entrails now, and the put the crystal ball back on the shelf… :o)
    Look forward to it.

  • By Lakym97 - 1:17 PM on July 25, 2008  

    I just added y’all to my RSS feed. I’ll try to comment every once in a while too :-)

  • By Oliver Ewbank - 7:44 AM on June 20, 2011  

    Looks like an interesting idea – thanks for sharing.

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