by Karen Leeburg
As of August 24, Adobe’s newest service for AIR application developers (codenamed Melrose) is available as a public beta. Go to http://labs.adobe.com/technologies/melrose/ to download the Melrose SDK and access the Melrose Portal to distribute your applications.
What (you may ask) is Melrose? In short, Melrose is a monetization service for developers and distributors of AIR applications. Using Adobe® Flex® Builder™ 3, Adobe® Flash Builder™ 4, or Adobe® Flash® Professional CS5, you can add try and buy functionality to your apps. You can then use Melrose to distribute your apps to multiple online stores. The Intel AppUp Center and the Adobe AIR Marketplace are the first two storefronts available in Melrose.
Melrose is a new addition to the Adobe® Flash® Platform Services, which together enable developers to add social and collaborative capabilities to applications, then distribute, track, and monetize them. See http://www.adobe.com/flashplatform/services/ for information.
Melrose helps AIR app developers with the following tasks:
Try and buy
When you are developing an AIR application, you embed the licensing SWC in your application, then enter code to specify the price and trial periods online. You can also add try and buy functionality to existing applications.
When customers purchase your applications, the Melrose service keeps track of the income from each of your applications. You are paid at regular intervals, typically once a month.
Reports are available online via the Melrose Portal. In this initial release you can view information regarding revenue, active trials, expired trials and downloads. These reports collect data from everywhere you distribute your application with Melrose–not just from apps that are downloaded from the Adobe AIR Marketplace.
Sound interesting? Go to http://labs.adobe.com/technologies/melrose/ to learn more and try it out for yourself.