JCDecaux, in partnership with Icograda, the International Council of Communication Design, invite ADAA alumni to join in the celebration of World Communication Design Day.
JCDecaux, in partnership with Icograda, the International Council of Communication Design showed 50 posters from 50 designers across The Cromwell Road Digital Gateway in London, April 27 – 29, 2013. In celebration of World Communication Design Day, JCDecaux and Icograda invited promising design talent from five continents, including countries such as the UK, Canada, China, South Korea, Mexico, Germany, and Russia, to share their work on the Digital Gateway.
The digital billboard gallery showcased work along The Cromwell Road Digital Gateway for three days, allowing motorists to experience visual designs created by some of the most exceptional burgeoning designers. The sky was their limit, as designers were able to celebrate design in a grand scale, for the out of doors. Each of the unique designs rotated multiple times across the nine digital billboard screens during the 3-day show, viewed by an estimated 350,000 people.
Under the theme, ‘1Love1Word’ original creative design work was selected from some of the most innovative designers from all over the world. Icograda extended this very rare opportunity to the Adobe Design Achievement Awards alumni, and encouraged some past ADAA winners and finalists to join the celebration by contributing their adaptation of ‘1Love1Word’ to the Digital Gateway collection.
Marilena Farruggia, Managing Director of Icograda, noted, “The initiative stemmed from people coming together with a spirit of collaboration and passion for design. This was an example of young talent taking a risk and turning an idea into reality, and that’s what Icograda was built on – the spirit of possibility. The theme, ‘1Love1Word’ was envisioned by members of our Board… and you will see other initiatives this year celebrating this theme. We hope that young talent will be inspired to try… to aim high and make things happen, instead of waiting for something to happen.”
ADAA 2012 winners and design studio, Butcher’s Hook, seized the opportunity extended by Icograda to participate in World Communication Design Day. James Coltman of the London-based design studio stated, “This is an amazing platform to really get your work out there; to share it for other people, to see it, and actually engage with it. The fact that these digital billboards are here is a ‘sign’ that technology is moving forward, and the fact that we’ve been a part of that journey is just amazing.”
The Digital Gateway collection included work from ADAA alumni such as Andrej Balaz, James Coltman, Seungkwan Kang, Andrea Ramirez, Stephan Powilat, Nada Seet, Kirsten Southwell, Mathias Vogel, and Anna Zarinova among others.
ADAA winners from 2006, Stephan Powilat and Mathias Vogel from Germany were invited to participate. Powilat commented, “At LABOR, our goal is to create the most succinct work as possible. The theme, “1Love1Word” was especially inspiring to us because it aligns with our own design mission perfectly.“
Vogel added, “…we recognized this unique opportunity where designers were able to come together to create, collaborate and celebrate design in a worldwide forum, and we feel strongly that this will be the direction of global design, moving forward.”
The Adobe Design Achievement Award team would like to extend congratulations to Icograda for their milestone of leading creatively for 50 years. Icograda is continuing their year-long celebration, and they continue to invite designers from across the globe, to reflect upon the powerful force of community, empowerment and creative leadership. We encourage the ADAA community to join in their celebration of dynamic creativity.
Read more about the The Cromwell Road Digital Gateway out of doors opportunity here.
Check out the Digital Gateway gallery here.
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