Archive for January, 2014

Adobe Design Achievement Awards Alumni Feature

Andrej Balaz's design work focussed on participative art for festivals, in Europe during summer of 2013

Andrej Balaz’s design work focussed on participative art for festivals, in Europe during summer of 2013

ADAA Honorees Continue to Create and be Recognized

The ADAA crew always enjoys hearing from ADAA alumni, about their recent projects and accomplishments.  Within our community of animators, designers, filmmakers, game designers, we never run out of innovative projects to discuss, share, and applaud with one another.  The New Year is a great time to take a look at new design work that the alumni honorees have been creating.

 

 

ADAA 2012 finalist, Andrej Balaz of Germany, has been busy working towards his master’s degree, and recently shared some of his projects with us. “We focused on audience communication and participative art for festivals, and made a series of projects that we took to music and art festivals around Europe last summer,” added Andrej Balaz.

Andrej Balaz working on branding for Mach Dich Bunt, based in Germany

Andrej Balaz working on branding for Mach Dich Bunt, based in Germany

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His participatory project, Reason? No, Thanks! brochure was created for young people who attend festivals, and want to participate more in the design of their festival experience through games and workshops. Balaz’s brochure is full of vivid illustrations, characters, and games, to better prepare students for activities. By providing students with specific games, the student is able to focus on engagement with others, while simultaneously creating less waste and trash from their activities. The communication strategy includes a variety of games, to enhance the festival experience through gamification, which is part of Balaz’s master thesis project called, “Participative Design and Gamification for Festivals”.

Balaz's illustrative work in his "Reason? No, Thanks!" brochure

Balaz’s illustrative work in his “Reason? No, Thanks!” brochure

Balaz also conceived a striking brand image for Mach Dich Bunt, the German company producer of ‘holi powder’.  His intention was to work simply, with a hand-made touch, and allow for the vibrant product to shine brightest.  While working, Balaz experimented with different patterns, typefaces and proportions by hand.

SemaforoRecently, ADAA 2013 animation and Grand Prize winner, Simon Wilches-Castro received word that his animation entitled, SEMÃFORO, was selected as an Official Selection for the Stuttgart Festival of Animated Film in Germany.  The animation begins as a lovely circus show, which evolves into a more surreal and darker story.  His animation is also nominated for Best Student Film at the Annie Awards given by ASIFA HOLLYWOOD on February 1, 2014.

Wilches-Castro is a graduate student of USC in Los Angeles on a Fulbright scholarship, originally from Colombia.  “Being a double Adobe Award Winner has been incredible. I´ve been noticed by a bigger group of people within the university, and the design community.  As an artist, it has only inspired me to improve my skills and innovate the way I communicate through animation…to produce something fresh and unexpected,” Wilches-Castro commented.

Still Image from the ADAA 2013 Grand Prize winning animation, 'Semaforo'

Still Image from the ADAA 2013 Grand Prize winning animation, ‘Semaforo’

The ADAA is now entering its fourteenth year, with 30,000 design entries, submitted from 75 countries.

As we look towards opening a new 2014 Call-for-Entries session, we welcome a new year and another opportunity to globally recognize student ‘creative’s’, like Balaz and Wilches-Castro.

Stay tuned, as we prepare for the launch of the 2014 Adobe Design Achievement Awards Call-for-Entries!

www.adobeawards.com

www.adaagallery.com

www.facebook.com/adobeawards

Adobe Design Achievement Awards Finalists Tour NYC

When the Adobe Design Achievement Awards (ADAA) finalists were flown to NYC in November, they were met with a packed schedule for their days in the Big Apple.  Along with the ADAA dinner and awards ceremony, which was held at the Hotel Affinia Manhattan, the students were pre-scheduled to meet with creative directors and design professionals in their studios, for an exciting window into the world of digital creativity.

Visiting with creative professionals in NYC

Visiting with creative professionals in NYC

The ADAA finalists each selected from 12 design studios within Manhattan.  The group of finalists split into smaller groups, then set out, to visit and meet with three design studios per walking tour.  Students were greeted by incredible creative’s, saw amazing projects, and heard inspiring stories, told by luminaries of their prospective fields.

ADAA 2013 Finalists visit Blue State Digital

ADAA 2013 Finalists visit Blue State Digital

The studios that graciously welcomed the international group of students and faculty were:

212 Harakawa Inc.

Behance

Blue State Digital

Carbone Smolan Agency

Chermayeff & Geismar & Haviv Studio

Doyle Partners

General Assembly West

Graham Hanson Design

Gretel Inc.

Pearlfisher

Pentagram

PS New York

Pureandapplied

ADAA 2013 honorees visiting NYC design studios

ADAA 2013 honorees visiting NYC design studios

 

“I think the idea of having such a diverse group of judges from both different cultures and different design disciplines, gives a real credence to the Awards. It’s fascinating to see the breadth of work, the diversity, and largely, the quality of the entries,” commented Harry Pearce, Partner at Pentagram U.K.

Matias Corea, Co-founder of Behance shares insights with ADAA 2013 honorees

Matias Corea, Co-founder of Behance, shares insights with ADAA 2013 honorees

Students were able to visit the Behance offices, and meet directly with Matias Corea, Co-founder and Chief of Design at Behance.  Corea had also participated in the 2013 ADAA contest, as an official judge.

School of Visual Arts Welcomes the ADAA 2013 Finalists

School of Visual Arts Welcomes the ADAA 2013 Finalists

Additionally, students were invited to visit the School of Visual Arts, for a presentation by MFA Design Co-chairs and faculty Lita Talarico, Ron Callahan, and Steve Heller, regarding artistic entrepreneurism.

The Adobe Create Now World Tour was held at SVA’s theatre, and the ADAA finalists were invited to attend the event.  Finalists and guests were treated to live demonstrations by Adobe Evangelists, Terry White, Paul Trani, and Jason Levine.  Paul Trani congratulated the ADAA winners and finalists from among the crowd in attendance.

ADAA honorees are invited to meet the experts at Adobe Create Now World Tour

ADAA honorees are invited to meet the experts at Adobe Create Now World Tour

Coming soon – ADAA 2014:

The Adobe Design Achievement Awards are held in collaboration with Icograda (International Council of Communication Design).  Adobe and Icograda have partnered for five consecutive years, to select an international panel of judges.  Together, Adobe and Icograda are looking forward to a successful Adobe Design Achievement contest for 2014.

This year’s contest will open the call for entries soon, so stay tuned! We’ll keep you posted.

Watch the recorded winner announcements here.

Congratulate the winners, finalists and honorable mentions in the ADAA Online Gallery!