Historically, the Adobe Design Achievement Awards contest has been partnering with Icograda, The International Council of Communication Design, to offer mentorships to ADAA category winners since 2009.
Then, in 2013, in celebration of Icograda’s 50th anniversary, the 50-for-50th Mentorship program was launched. The newly expanded program was able to offer engaging opportunities with industry leaders, to even more ADAA participants! Fifty industry professionals, from around the world, were recruited to provide a 5-month mentorship or a portfolio review, to as many contestants as possible. So far, the 2013 Icograda-ADAA Mentorship program has reached 432 student designers from 36 countries, with 52 of the selected students receiving a 5-month mentorship during the course of this year.
Check out the Mentorship video here.
Following the overwhelming success from last year, the 2014 Icograda-ADAA Mentorship program will continue making bold strides in providing creative and professional guidance to as many as 500 students worldwide, and in creating a showcase for emerging student talent.
Rachel Tribout, contributing industry mentor, commented, “It has been wonderful meeting Winnie Wong, and I am happily surprised by how much we have in common, which really helps me understand where she intends to go. She has an awesome attitude towards her work, and I have no doubt she will be very successful. I have been doing my best to guide her in different areas; illustration skills, how to respond to a client brief, organizing files, and project management. I wish I had someone mentoring me on professional aspects when I first started, so, I do hope the mentorship will help Winnie in her career development.”
– Rachel Tribout, Illustrator and Designer, Captain Blueberry.
Nathalie Lawhead, contributing industry mentor, added, “Jason’s claymation work is beautiful. After further discussion, he decided he wanted to create something unique to reflect his work, and use of claymation…. Looking through the student submissions surprised me. There were so many great projects it was hard to choose. The quality of work was amazing, and it left me feeling that the future of the industry is certainly a bright one. I think it’s great, that Adobe and Icograda are doing this.”
– Nathalie Lawhead, Founder and Creator of Tetrageddon Games, and AlienMelon.
To be eligible for the 2014 Icograda-ADAA Mentorship program, students are invited to submit their best work into the 2014 Adobe Design Achievement Awards. For more information on the program, watch the “How to Apply” video.
Submission deadline is June 20, 2014. Mentors will begin selecting students at the end of July 2014.
Students selected to receive a 2014 mentorship or portfolio review, will be announced on the ADAA contest website in October 2014.