ADAA Honorees Continue to Create and be Recognized
The ADAA crew always enjoys hearing from ADAA alumni, about their recent projects and accomplishments. Within our community of animators, designers, filmmakers, game designers, we never run out of innovative projects to discuss, share, and applaud with one another. The New Year is a great time to take a look at new design work that the alumni honorees have been creating.
ADAA 2012 finalist, Andrej Balaz of Germany, has been busy working towards his master’s degree, and recently shared some of his projects with us. “We focused on audience communication and participative art for festivals, and made a series of projects that we took to music and art festivals around Europe last summer,” added Andrej Balaz.
His participatory project, Reason? No, Thanks! brochure was created for young people who attend festivals, and want to participate more in the design of their festival experience through games and workshops. Balaz’s brochure is full of vivid illustrations, characters, and games, to better prepare students for activities. By providing students with specific games, the student is able to focus on engagement with others, while simultaneously creating less waste and trash from their activities. The communication strategy includes a variety of games, to enhance the festival experience through gamification, which is part of Balaz’s master thesis project called, “Participative Design and Gamification for Festivals”.
Balaz also conceived a striking brand image for Mach Dich Bunt, the German company producer of ‘holi powder’. His intention was to work simply, with a hand-made touch, and allow for the vibrant product to shine brightest. While working, Balaz experimented with different patterns, typefaces and proportions by hand.
Recently, ADAA 2013 animation and Grand Prize winner, Simon Wilches-Castro received word that his animation entitled, SEMÃFORO, was selected as an Official Selection for the Stuttgart Festival of Animated Film in Germany. The animation begins as a lovely circus show, which evolves into a more surreal and darker story. His animation is also nominated for Best Student Film at the Annie Awards given by ASIFA HOLLYWOOD on February 1, 2014.
Wilches-Castro is a graduate student of USC in Los Angeles on a Fulbright scholarship, originally from Colombia. “Being a double Adobe Award Winner has been incredible. I´ve been noticed by a bigger group of people within the university, and the design community. As an artist, it has only inspired me to improve my skills and innovate the way I communicate through animation…to produce something fresh and unexpected,” Wilches-Castro commented.
The ADAA is now entering its fourteenth year, with 30,000 design entries, submitted from 75 countries.
As we look towards opening a new 2014 Call-for-Entries session, we welcome a new year and another opportunity to globally recognize student ‘creative’s’, like Balaz and Wilches-Castro.
Stay tuned, as we prepare for the launch of the 2014 Adobe Design Achievement Awards Call-for-Entries!