Category Judging

Boy, have we been busy!

Since our last post, the 2012 competition submissions closed with a record number of entries. We received 4969 entries from over 70 countries and our online Selection Panel identified 1200 Semi-Finalists in 16 Categories, making this the biggest year in the history of the competition!

We tried something fun on Facebook this year, and featured all Semi-Finalist pictures on our ADAA Fan page. The response was phenomenal! Talk about a tagging frenzy! We couldn’t be happier with the results, especially because we were overwhelmed by the supportive words from contestants’ friends and families who shared their encouragements and congratulations. One of our biggest goals at the ADAA is to offer world-wide recognition to talented young designers, and this was just one of the ways in which we are doing that this year. Just have a look for yourself and share in the celebration with our 16,000+ strong community!

2012 ADAA Semi-Finalist albums on Facebook

 

Then we were off to San Jose, California for the Category judging at the impressive Adobe Headquarters.  The Semi-Finalists had sent in their projects to be judged on-site by our international panel of design leaders and educators.  We were joined by judges from Montreal, Sao Paulo, New York, Tokyo, L.A., Nantes, Cape Town, Mumbai, Singapore and the San Francisco Bay area.

 

The real deal!

The real deal!

 

You can just imagine that this diverse group, with a wide array of cultural and design practices, had some very strong opinions about the next generation of design!  What might surprise you, however, is how fun and inspirational the judging process was!  The judges confessed that they had seen something in the Semi-Finalist work that had surprised, challenged and creatively invigourated them.

 

The judges hard at work!
From Left: Tetsuya Mizuguchi (Tokyo), Mickael Kanfi (Montreal), Nancy Juliber (San Francisco), Gregoire Cliquet (Nantes), Hephzibah Pathak (Mumbai), Fernanda Saboia (Sao Paulo), Stephen Johnson (New York), Ravi Naidoo (Cape Town)

 

We wish to impart this to all the contestants who submitted their work to the competition this year: the judges were continuously impressed by the level of skill, creativity and enthusiasm in the designs they saw.  Well done to you all and we wish you continuous success in your creative pursuits!

The excitement continues as we are preparing to make the announcement of the 2012 Finalists!  You will soon be able to see the Finalist work in the ADAA Gallery.  Also, stay tuned for details about the upcoming Awards Ceremony and Gala event in November taking place in Toronto, Canada, and exclusive content from the judging itself.

Adobe Headquarters, San Jose

Adobe Headquarters, San Jose

Beautiful San Jose skies

Beautiful San Jose skies

One Response to Category Judging

  1. its amazing experience to be with this, thanks adobe