When the Adobe Design Achievement Awards (ADAA) finalists were flown to NYC in November, they were met with a packed schedule for their days in the Big Apple. Along with the ADAA dinner and awards ceremony, which was held at the Hotel Affinia Manhattan, the students were pre-scheduled to meet with creative directors and design professionals in their studios, for an exciting window into the world of digital creativity.
The ADAA finalists each selected from 12 design studios within Manhattan. The group of finalists split into smaller groups, then set out, to visit and meet with three design studios per walking tour. Students were greeted by incredible creative’s, saw amazing projects, and heard inspiring stories, told by luminaries of their prospective fields.
The studios that graciously welcomed the international group of students and faculty were:
212 Harakawa Inc.
Blue State Digital
Carbone Smolan Agency
Chermayeff & Geismar & Haviv Studio
General Assembly West
Graham Hanson Design
PS New York
“I think the idea of having such a diverse group of judges from both different cultures and different design disciplines, gives a real credence to the Awards. It’s fascinating to see the breadth of work, the diversity, and largely, the quality of the entries,” commented Harry Pearce, Partner at Pentagram U.K.
Students were able to visit the Behance offices, and meet directly with Matias Corea, Co-founder and Chief of Design at Behance. Corea had also participated in the 2013 ADAA contest, as an official judge.
Additionally, students were invited to visit the School of Visual Arts, for a presentation by MFA Design Co-chairs and faculty Lita Talarico, Ron Callahan, and Steve Heller, regarding artistic entrepreneurism.
The Adobe Create Now World Tour was held at SVA’s theatre, and the ADAA finalists were invited to attend the event. Finalists and guests were treated to live demonstrations by Adobe Evangelists, Terry White, Paul Trani, and Jason Levine. Paul Trani congratulated the ADAA winners and finalists from among the crowd in attendance.
Coming soon – ADAA 2014:
The Adobe Design Achievement Awards are held in collaboration with Icograda (International Council of Communication Design). Adobe and Icograda have partnered for five consecutive years, to select an international panel of judges. Together, Adobe and Icograda are looking forward to a successful Adobe Design Achievement contest for 2014.
This year’s contest will open the call for entries soon, so stay tuned! We’ll keep you posted.
Watch the recorded winner announcements here.
Congratulate the winners, finalists and honorable mentions in the ADAA Online Gallery!