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The Adobe Design Achievement Awards Announce Session I Semifinalists

Adobe Design Achievement Awards 2014 Session I Semifinalists - Web and App Design

Adobe Design Achievement Awards 2014
Session I Semifinalists – Web and App Design

Adobe is pleased to announce the 2014 Adobe Design Achievement Awards Semifinalists for Session I! Running for fourteen consecutive years, the ADAA global contest continues to receive thousands of quality submissions every year, maintaining its reputation for recognizing the best creative work of student designers, photographers, animators, and digital filmmakers.

Adobe Design Achievement Awards 2014 Session I Semifinalists - Motion Graphics

Adobe Design Achievement Awards 2014
Session I Semifinalists – Motion Graphics

Talented students from around the world are invited to submit their work, hoping to achieve Semifinalist status, or better.  There were 363 Session I Semifinalist entries selected, from 1066 submitted entries.  The first session of Semifinalists hail from twenty countries, including Indonesia, India, New Zealand, Great Britain, Scotland, France, Germany, Italy, China, South Korea, Poland, Spain, Brazil, and Mexico.

Adobe Design Achievement Awards 2014 Session I Semifinalits - Print Communications

Adobe Design Achievement Awards 2014
Session I Semifinalits – Print Communications

Semifinalist entries will be judged in New York City during two intense hands-on judging days, August 11 and 12, at the Adobe corporate offices. Finalists will be announced in September. Grand Prize winners, and winners of each of the eleven categories, will be announced at Adobe MAX, in the Community Pavilion, October 4 – 8 in Los Angeles, California.

Adobe Design Achievement Awards 2014 Session I Semifinalists - Illustration

Adobe Design Achievement Awards 2014
Session I Semifinalists – Illustration

The semifinalist judging panel is comprised of 23 professional designers, artists, and animators, contributing to a variety of artistic disciplines. The selection panelists represent eight different countries, including Mexico, Canada, the US, the UK, Israel and Germany.

There is still time for higher education students to get their work in front of the the judging panel. Session II of the ADAA contest is open. International students are invited to submit their work for consideration, during this extended call-for-entries period.

Higher education students are encouraged to continue to submit their work until June 20. Students who’ve already achieved semifinalist status may continue to submit more entries. Every participant is eligible to submit up to three entries per category, or a total of thirty-three entries during the duration of the annual contest.

Join us, in congratulating the ADAA Session I Semifinalists, by posting well wishes to their photos on ADAA Facebook!

The Adobe Design Achievement Awards Commitment to Globally Elevating Student Work

The Adobe Design Achievement Awards offers higher education students an opportunity to gain global recognition for their creative work.

The ADAA seeks to elevate students for their creative achievements, through tiered levels of recognition and participation. By providing a platform rich in levels of recognition, more students are included, empowered, and able to gain valuable visibility for their work on a global scale.

Layers of Recognition: Currently, students who achieve Semifinalist status in the contest are featured on ADAA Live, and receive a digital ADAA certificate to add to their professional profile. Honorable Mention recipients receive a digital ADAA certificate, and are featured on the ADAA Gallery Honorable Mention List. Finalists and winners receive an ADAA certificate, and are featured on the ADAA Gallery, with a unique URL to their biography, as well as contest prizes.

Adobe helps elevate student work to a global community, by showcasing examples for every ADAA participant.

Adobe helps elevate student work to a global community, by showcasing examples for every ADAA participant.

Every participating student is a valuable member of the ADAA community. Claire Erwin, Senior Manager, Adobe Education Community added, “We want to demonstrate to our educational community that every student’s creative contribution is important. The ADAA can be a powerful platform for students to scale their level of recognition, as their skills and creative understandings develop during their education. Students can submit multiple times, to find themselves reaching new heights of recognition through the contest.”

Claire Erwin, Senior Manager, Adobe Education Community

Claire Erwin, Senior Manager, Adobe Education Community

 

And now, the ADAA has announced two new ways in which students can garner visibility for their work. For the first time in the history of the ADAA contest, every participant is able to view their work on ADAA Live. Participants who complete their profile and submission process, will have three thumbnails posted of their work. Each student is able to see their name, institution, design discipline, and example of their work included on the website.

 

Mathias Vogel, Creative Director and Co-founder of LABOR, the design firm in Germany which has been instrumental in the creative identity of the ADAA for five years, designed the ADAA Live tool. Vogel commented, “The ADAA Live tool allows for students, friends, and professors, to search for creative work by title, country, institution, and participant. We feel it is important for members of the ADAA community to gain a real sense of one another. Providing headshots and visual thumbnails for each participant, empowers the community to watch itself grow and evolve in real time.”

Mathias Vogel, Creative Director and Co-founder, Labor ─ Agentur für moderne Kommunikation GmbH, Germany

Mathias Vogel, Creative Director and Co-founder, Labor ─ Agentur für moderne Kommunikation GmbH, Germany

ADAA Student Supporters are able to gain recognition for their creative work.

ADAA Student Supporters are able to gain recognition for their creative work.

ADAA Student Supporters: Another way, in which students can achieve more visibility for their work, is to participate as ADAA Student Supporters. Supporters are invited to contribute to the ADAA team as a sounding voice on their campus, encouraging fellow students to enter into the contest. Students are encouraged to apply to participate, adding job skills to their résumé or CV.

 

Students gain visibility: Student Supporters who garner 40 or more ADAA submissions from their institution receive a certificate, acknowledging their dedication to encouraging fellow students to creatively break through. These dynamic Student Supporters are featured on the ADAA website, along with their biography and a link to their online portfolio.

Applications for ADAA Student Supporters are being accepted until June 1, 2014.

 

Watch the ADAA Overview Video for more information on the contest and how to go global. Students are encouraged to submit now. Projects that were completed after May 1, 2013, are still eligible for submission.

 

Go to www.adobeawards.com to participate.

Final deadline is June 20, 2014.

The Adobe Design Achievement Awards Announces the 2014 Judges and Board Members

For fourteen consecutive years, the Adobe Design Achievement Awards has celebrated student achievement in the disciplines of technology and the creative arts. The competition recognizes the most promising higher education student graphic designers, photographers, illustrators, animators, and filmmakers from around the world.  Now in its 14th year, the contest has received over 30,000 entries submitted from 75 countries. Each year, the contest seeks industry luminaries to judge the thousands of entries received.Adobe Design Achievement Awards trophies

The ADAA Semifinal panelists and official category judges hail from all over the world, representing a wide range of creative expertise, aesthetics and design principles.  Eighteen Semifinal selection panelists from the United States, Canada, Mexico, Egypt, United Kingdom, and Germany, will review the ADAA entries from Session I and Session II.  The panel will select which entries, from each of the eleven categories, to be elevated to Semifinalist status.  The Semifinalist entries will then be reviewed by nine official category judges in New York City, this August.

 

The ADAA announces the 2014 official category judges:

Nina Boesch of NinaBoesch.com and Ralph Appelbaum Associates, United States / Germany

Matteo Bologna, Mucca Design, United States / Italy

Hamish Campbell, Pearlfisher New York

Alia Hassan, Blue State Digital, New York

Hjalti Karlsson, Karlssonwilker Inc., United States / Iceland

John Madere, of John Madere Photography, United States

J. J. Sedelmaier of J. J. Sedelmaier Productions, Inc., United States

Lita Talarico, School of Visual Arts, United States / Canada

John Vondracek, The String Theory, United States

Read the ADAA judges’ biographies here.

J.J. Sedelmaier, of J.J. Sedelmaier Productions, Inc., United States ADAA 2014 judge

J.J. Sedelmaier, of J.J. Sedelmaier Productions, Inc., United States
ADAA 2014 judge

Returning judge, J.J. Sedelmaier, participated in the Adobe Design Achievement Awards contest in 2003, and will be acting as an official judge again in 2014.  Sedelmaier commented, “I am looking forward to being a judge for the 2014 ADAA’s. There is a strong camaraderie which occurs amongst the judges and I am looking forward to not only the great work, but working with creative industry professionals on the judging panel.”

Watch the ADAA judges in action here.

ADAA winners continue to participate in the program, over a decade later.  Sedelmaier was present in 2003, when Willy Wong was attending Yale University, and chosen to win for his design category. Wong is now the Chief Creative Officer at NYC & Company, the City of New York’s official marketing organization, as well as President of AIGA New York.

Willy Wong is currently serving alongside Stephan Powilat on the ADAA Board.  Powilat was part of a team that won the ADAA Print Communications category in 2006.  Powilat is the Co-founder of LABOR – Modern Communications, an agency based in Mainz, Germany, which has consistently worked on the ADAA creative since 2007.  “Serving on the ADAA board will be an honor, because the contest has been such a great experience; personal, future-oriented, and career-enhancing, for so many years now. First, participating as a student, and aspiring to have our work selected. Then, working on the program’s creative visual, and now, years later, I’m excited to give back to the program, and to the students whom we’ll soon recognize.”

Stephen Powilat of Labor Modern Communications, Germany ADAA 2014 Board member

Stephen Powilat of Labor Modern Communications, Germany
ADAA 2014 Board member

The ADAA announces the 2014 Board Members:

Klaus Delanghe, Howest University, The Netherlands

Penny Ann Dolin, Arizona State University, United States

Jean-Benoit Lévy, Visual Communicator, United States

Brian Lucid, Massachusetts College of Art and Design, United States

Andrew McAllister, OCAD University, Canada

Mike Patterson, Animator and director of music videos and blended media, United States

Andrew Phelps, Rochester Institute of Technology, United States

Stephan Powilat, LABOR, Germany

Read the Board Members’ biographies here.

Submission Session I will close soon, on April 18, 2014.  Students are encouraged to submit now, for a chance at early global recognition.  The semifinalist selection panel will judge early submissions from April 18 through May 18, 2014.  Projects that were completed after May 1, 2013, are still eligible for submission.

Watch the ADAA Overview Video for more information on the contest and how to participate.  Final deadline is June 20, 2014.

The 2014 Icograda-ADAA Mentorship Program

Historically, the Adobe Design Achievement Awards contest has been partnering with Icograda, The International Council of Communication Design, to offer mentorships to ADAA category winners since 2009.

Then, in 2013, in celebration of Icograda’s 50th anniversary, the 50-for-50th Mentorship program was launched.  The newly expanded program was able to offer engaging opportunities with industry leaders, to even more ADAA participants!  Fifty industry professionals, from around the world, were recruited to provide a 5-month mentorship or a portfolio review, to as many contestants as possible.  So far, the 2013 Icograda-ADAA Mentorship program has reached 432 student designers from 36 countries, with 52 of the selected students receiving a 5-month mentorship during the course of this year.

Check out the Mentorship video here.

Illustration from series called, "Only Child" by Winnie Wong of Emily Carr University of Art and Design, Canada

Illustration from series called, “Only Child” by Winnie Wong of Emily Carr University of Art and Design, Canada

Following the overwhelming success from last year, the 2014 Icograda-ADAA Mentorship program will continue making bold strides in providing creative and professional guidance to as many as 500 students worldwide, and in creating a showcase for emerging student talent.

 

Rachel Tribout, contributing industry mentor, commented, “It has been wonderful meeting Winnie Wong, and I am happily surprised by how much we have in common, which really helps me understand where she intends to go.  She has an awesome attitude towards her work, and I have no doubt she will be very successful.  I have been doing my best to guide her in different areas; illustration skills, how to respond to a client brief, organizing files, and project management.  I wish I had someone mentoring me on professional aspects when I first started, so, I do hope the mentorship will help Winnie in her career development.”

Rachel Tribout, Illustrator and Designer, Captain Blueberry.

Illustration from series called, "Only Child" by Winnie Wong of Emily Carr University of Art and Design, Canada

Illustration from series called, “Only Child” by Winnie Wong of Emily Carr University of Art and Design, Canada

Nathalie Lawhead, contributing industry mentor, added, “Jason’s claymation work is beautiful.  After further discussion, he decided he wanted to create something unique to reflect his work, and use of claymation…. Looking through the student submissions surprised me. There were so many great projects it was hard to choose. The quality of work was amazing, and it left me feeling that the future of the industry is certainly a bright one.  I think it’s great, that Adobe and Icograda are doing this.”

– Nathalie Lawhead, Founder and Creator of Tetrageddon Games, and AlienMelon.

 

Still image from "Hands Without a Face" claymation, by Jason Ronzani of USC in Los Angeles

Still image from “Hands Without a Face” claymation, by Jason Ronzani of USC in Los Angeles

 

To be eligible for the 2014 Icograda-ADAA Mentorship program, students are invited to submit their best work into the 2014 Adobe Design Achievement Awards. For more information on the program, watch the “How to Apply” video.

 

Submission deadline is June 20, 2014. Mentors will begin selecting students at the end of July 2014.

Students selected to receive a 2014 mentorship or portfolio review, will be announced on the ADAA contest website in October 2014.

Adobe Design Achievement Awards Alumni Feature

Andrej Balaz's design work focussed on participative art for festivals, in Europe during summer of 2013

Andrej Balaz’s design work focussed on participative art for festivals, in Europe during summer of 2013

ADAA Honorees Continue to Create and be Recognized

The ADAA crew always enjoys hearing from ADAA alumni, about their recent projects and accomplishments.  Within our community of animators, designers, filmmakers, game designers, we never run out of innovative projects to discuss, share, and applaud with one another.  The New Year is a great time to take a look at new design work that the alumni honorees have been creating.

 

 

ADAA 2012 finalist, Andrej Balaz of Germany, has been busy working towards his master’s degree, and recently shared some of his projects with us. “We focused on audience communication and participative art for festivals, and made a series of projects that we took to music and art festivals around Europe last summer,” added Andrej Balaz.

Andrej Balaz working on branding for Mach Dich Bunt, based in Germany

Andrej Balaz working on branding for Mach Dich Bunt, based in Germany

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His participatory project, Reason? No, Thanks! brochure was created for young people who attend festivals, and want to participate more in the design of their festival experience through games and workshops. Balaz’s brochure is full of vivid illustrations, characters, and games, to better prepare students for activities. By providing students with specific games, the student is able to focus on engagement with others, while simultaneously creating less waste and trash from their activities. The communication strategy includes a variety of games, to enhance the festival experience through gamification, which is part of Balaz’s master thesis project called, “Participative Design and Gamification for Festivals”.

Balaz's illustrative work in his "Reason? No, Thanks!" brochure

Balaz’s illustrative work in his “Reason? No, Thanks!” brochure

Balaz also conceived a striking brand image for Mach Dich Bunt, the German company producer of ‘holi powder’.  His intention was to work simply, with a hand-made touch, and allow for the vibrant product to shine brightest.  While working, Balaz experimented with different patterns, typefaces and proportions by hand.

SemaforoRecently, ADAA 2013 animation and Grand Prize winner, Simon Wilches-Castro received word that his animation entitled, SEMÃFORO, was selected as an Official Selection for the Stuttgart Festival of Animated Film in Germany.  The animation begins as a lovely circus show, which evolves into a more surreal and darker story.  His animation is also nominated for Best Student Film at the Annie Awards given by ASIFA HOLLYWOOD on February 1, 2014.

Wilches-Castro is a graduate student of USC in Los Angeles on a Fulbright scholarship, originally from Colombia.  “Being a double Adobe Award Winner has been incredible. I´ve been noticed by a bigger group of people within the university, and the design community.  As an artist, it has only inspired me to improve my skills and innovate the way I communicate through animation…to produce something fresh and unexpected,” Wilches-Castro commented.

Still Image from the ADAA 2013 Grand Prize winning animation, 'Semaforo'

Still Image from the ADAA 2013 Grand Prize winning animation, ‘Semaforo’

The ADAA is now entering its fourteenth year, with 30,000 design entries, submitted from 75 countries.

As we look towards opening a new 2014 Call-for-Entries session, we welcome a new year and another opportunity to globally recognize student ‘creative’s’, like Balaz and Wilches-Castro.

Stay tuned, as we prepare for the launch of the 2014 Adobe Design Achievement Awards Call-for-Entries!

www.adobeawards.com

www.adaagallery.com

www.facebook.com/adobeawards

Adobe Design Achievement Awards Finalists Tour NYC

When the Adobe Design Achievement Awards (ADAA) finalists were flown to NYC in November, they were met with a packed schedule for their days in the Big Apple.  Along with the ADAA dinner and awards ceremony, which was held at the Hotel Affinia Manhattan, the students were pre-scheduled to meet with creative directors and design professionals in their studios, for an exciting window into the world of digital creativity.

Visiting with creative professionals in NYC

Visiting with creative professionals in NYC

The ADAA finalists each selected from 12 design studios within Manhattan.  The group of finalists split into smaller groups, then set out, to visit and meet with three design studios per walking tour.  Students were greeted by incredible creative’s, saw amazing projects, and heard inspiring stories, told by luminaries of their prospective fields.

ADAA 2013 Finalists visit Blue State Digital

ADAA 2013 Finalists visit Blue State Digital

The studios that graciously welcomed the international group of students and faculty were:

212 Harakawa Inc.

Behance

Blue State Digital

Carbone Smolan Agency

Chermayeff & Geismar & Haviv Studio

Doyle Partners

General Assembly West

Graham Hanson Design

Gretel Inc.

Pearlfisher

Pentagram

PS New York

Pureandapplied

ADAA 2013 honorees visiting NYC design studios

ADAA 2013 honorees visiting NYC design studios

 

“I think the idea of having such a diverse group of judges from both different cultures and different design disciplines, gives a real credence to the Awards. It’s fascinating to see the breadth of work, the diversity, and largely, the quality of the entries,” commented Harry Pearce, Partner at Pentagram U.K.

Matias Corea, Co-founder of Behance shares insights with ADAA 2013 honorees

Matias Corea, Co-founder of Behance, shares insights with ADAA 2013 honorees

Students were able to visit the Behance offices, and meet directly with Matias Corea, Co-founder and Chief of Design at Behance.  Corea had also participated in the 2013 ADAA contest, as an official judge.

School of Visual Arts Welcomes the ADAA 2013 Finalists

School of Visual Arts Welcomes the ADAA 2013 Finalists

Additionally, students were invited to visit the School of Visual Arts, for a presentation by MFA Design Co-chairs and faculty Lita Talarico, Ron Callahan, and Steve Heller, regarding artistic entrepreneurism.

The Adobe Create Now World Tour was held at SVA’s theatre, and the ADAA finalists were invited to attend the event.  Finalists and guests were treated to live demonstrations by Adobe Evangelists, Terry White, Paul Trani, and Jason Levine.  Paul Trani congratulated the ADAA winners and finalists from among the crowd in attendance.

ADAA honorees are invited to meet the experts at Adobe Create Now World Tour

ADAA honorees are invited to meet the experts at Adobe Create Now World Tour

Coming soon – ADAA 2014:

The Adobe Design Achievement Awards are held in collaboration with Icograda (International Council of Communication Design).  Adobe and Icograda have partnered for five consecutive years, to select an international panel of judges.  Together, Adobe and Icograda are looking forward to a successful Adobe Design Achievement contest for 2014.

This year’s contest will open the call for entries soon, so stay tuned! We’ll keep you posted.

Watch the recorded winner announcements here.

Congratulate the winners, finalists and honorable mentions in the ADAA Online Gallery!

2013 Adobe Design Achievement Awards Ceremony To Be Held In New York City

Adobe is thrilled to announce the 2013 Adobe Design Achievement Awards (ADAA) finalists and honorable mention recipients!  Running for thirteen consecutive years, the ADAA global contest continues to receive thousands of quality submissions every year, maintaining its benchmark reputation for recognizing the best work of student design.

ADAA 2013 Judges, left to right: Harry Pearce, Partner, Pentagram UK, Matias Corea, Co-founder and Chief of Design at Behance, and Phoebe Glasfurd, Creative Director and co-founder Glasfurd & Walker

ADAA 2013 Judges, left to right: Harry Pearce, Partner, Pentagram UK, Matias Corea, Co-founder and Chief of Design at Behance, and Phoebe Glasfurd, Creative Director and co-founder Glasfurd & Walker

Talented students from around the world, were invited to submit their work, hoping to achieve semifinalist status – or better. Panelists and official judges, representing ten different countries, contributed their unique perspectives, when set to the task of selecting the most innovative student designs.  Twenty-eight semifinalist panelists, and eight official judges weighed in, culminating with an intensive official two-day judging process.

This year, the ADAA received 3,752 submissions from 55 countries. The work was judged on design creativity and the students’ ability to apply Adobe products during the execution of their piece.  From the 3752 entries, the judging panel selected 1,100 semifinalist entries.  The semifinalists were then invited to submit their work into the finalist round.  From the 1,100 entries, 30 finalists and 22 honorable mention recipients were selected, hailing from Belgium, Canada, China, France, Germany, Great Britain, Israel, Japan, Korea, Poland, Thailand, Taiwan and the United States.

 

The ADAA Online Gallery showcases the selected finalist and honorable mention work with the world.  The ADAA Gallery will provide each finalist with their own designer profile. And, in celebration of the ADAA finalist announcement, Adobe has posted a brand new sneak-peek video of the honored work.

ADAA 2013 Judges, left to right:  Peter Højer, Head of Design, Cargocollective; Mikael Kanfi, Partner and Chief Product Officer, Twist Image; Mike Kus, Graphic designer, illustrator, UI Designer

ADAA 2013 Judges, left to right:
Peter Højer, Head of Design, Cargocollective; Mikael Kanfi, Partner and Chief Product Officer, Twist Image; Mike Kus, Graphic designer, illustrator, UI Designer

This year, the ADAA competition features eleven categories of design, across three media segments.  Each media segment will also recognize one Grand Prize winner.  Category and Grand Prize winners will be announced on November 19, 2013, at the Adobe Design Achievement Awards ceremony and dinner, to be held in conjunction with the Adobe Create Now World Tour.  Winners will receive a 1-year membership to Adobe Creative Cloud, cash, and travel to NYC.

Adobe congratulates the 2013 finalists, and encourages everyone to join us, in the celebration of the next generation of innovative designers, by posting comments to their ADAA Gallery pages.  You can also follow their journey at ADAA Facebook and Twitter channels, #ADAA13

 

Download the complete list of ADAA recognized student designers here.

Adobe Design Achievement Awards 2003 Alumnus Willy Wong contributes to NYCxDESIGN plans for citywide events

Willy Wong, an ADAA winner from 2003 for his experimental identity series called The Weather Resort, has been making impact with plans for NYCxDESIGN’s celebration of design.

Willy Wong, Chief Creative Officer at NYC & Company and ADAA 2003 alumnus

Willy Wong, Chief Creative Officer at NYC & Company and ADAA 2003 alumnus

Adobe Design Achievement Awards 2003 alumnus, Willy Wong is now the Chief Creative Officer at NYC & Company, which is the City of New York’s official marketing, tourism and partnership organization.  Willy also serves on NYCxDESIGN, which is a collaboration among the City Council, Mayor’s Office, City agencies and a steering committee.  The steering committee is composed of some of the City’s most renowned design institutions, educators, entrepreneurs, curators, and designers. 

 

NYCxDESIGN organizes New York City’s inaugural citywide event to showcase and promote design in all disciplines. The citywide events will be held from Friday, May 10, through Tuesday, May 21, 2013 and will collectively celebrate New York City’s contributions to the evolution of design.  Events will be hosted at a multitude of venues across all five New York boroughs, including large conventions, galleries, design institutions, and public parks.  NYCxDESIGN will bring visibility, education, and inspiring dialogue to the forefront of the city’s experience, increasing cultural awareness and appreciation for design of all disciplines.content-01

 

Wong began contributing to NYCxDESIGN because of his passion to, “…support an incredibly valuable industry and thriving community, to expand the local economy and job base, and ultimately to help the City and the world function and look that much better. As the world’s stage, NYC is where design students, designers and those who love design from every corner of the globe all aspire to see, feel, build, share and shine. And it’s an ecosystem that thrives on cross pollination between disciplines.”

 

content-02 (1)Wong also added that in NYC, design permeates through all boroughs, “…from the sustainably manufactured office furniture that decorate the interiors of Manhattan’s skyscrapers, to the urban grid on which they sit; from the asymmetrical earrings that were 3D printed in Queen’s Long Island City, then featured in a mobile app, which was developed in the Flatiron district, using bespoke web fonts crafted in Brooklyn…”

 

Wong is also President of AIGA/NY, and has been dynamic in broadening community involvement and providing opportunities for educational mentorship during the NYCxDESIGN events.  Cultural centers, such as the Cooper-Hewitt Design Center in Harlem and The Museum of Arts and Design, will have sessions available for design enthusiasts of all ages, including children.  The Times Square Alliance will partner with AIGA/NY’s Mentoring Program, by hosting a culminating project created by students from the New York City High School of Art and Design. 

NYCxDESIGN planning for citywide events

NYCxDESIGN planning for citywide events

 

With the ADAA offering a more robust and ambitious mentorship program in 2013, we’re thrilled to share the NYCxDESIGN opportunities with ADAA alumni and extended community. 

 

 

To explore more about NYCxDESIGN go to:  http://nycxdesign.com/

Check out www.willywong.com or follow @wwong

Adobe Design Achievement Awards – Alumni Feature

Kirsten Southwell, ADAA 2012 Winner of Mobile Design category, shares her experience with us….

 

As designers, we’re always looking for ways to better our work, to evolve as artists and individuals. We grow up, mature, and our understanding of great design grows along with us.

Kirsten Southwell with ADAA 2012 trophy for Mobile Design category

Kirsten Southwell with ADAA 2012 trophy for Mobile Design category

Kirsten Southwell, North Carolina State University and ADAA 2012 winner of Mobile Design category, shared her perspective of the ADAA experience in Toronto. Her story demonstrates how sometimes, the little things become most memorable –  when our colleagues share in our achievement, when our friends share in our joy, and when our professors lift us up, are the times when we truly grow and connect to our community.

 

Since becoming an ADAA winner, I think I’ve gained a lot of perspective about my own abilities as a designer, as well as a greater appreciation for all of the wonderful support I have as an aspiring professional. I think that the place I have found the most support has been from the studio that I work for, Second Story Interactive Studios.  

For example, within an hour of winning the ADAA award, I was extremely touched to receive a phone call from David Waingarten, a Creative Director at Second Story. David temporarily derailed a meeting he was in, just to congratulate me and share the news with the rest of the studio.  It was a simple gesture, but it became obvious to me, that the individuals I work with enjoy sharing in my success in a way that is far more personal than by simply acknowledging it.

Kirsten hanging a Second Story logo in her studio as an image experiment

Kirsten hanging a Second Story logo in the studio as an image experiment

I was also surprised by how my alma mater, North Carolina State University, took such pride in my achievement. I received emails from all of the professors in the Graphic Design department!  Not only that, but someone thoughtfully took the time to create a large poster, announcing my achievement, then hung it up in the main breezeway of the College of Design.

A poster created to celebrate Kirsten's profile in the ADAA Gallery

A poster created to celebrate Kirsten’s achievement and profile in the ADAA Gallery

 

 

 

 

I feel my education is invaluable. I am thrilled that I have an opportunity to share the ADAA honor with the program—and specifically the faculty and TA’s—who gave so much of their time and effort to help shape the designer that I’ve become.

My friends have been really excited for me. I think it has been a little eye-opening for some of them to get a bigger understanding and context of the work that I do.  My friend, Chris, came all the way to Toronto to attend the DesignThinkers conference and share in the moment with me. He confided that after they called my name to come on stage, his heart didn’t stop racing for a few minutes later. I found that incredibly endearing that he literally experienced my anxiety – for me.

As far as what I have learned as an artist… I’ve learned the value of making an effort and taking a chance to claim recognition, and become distinguished for your work. I work at an award winning studio, and it’s great to contribute to projects collaboratively. However, receiving individual acknowledgement can only empower you, validate you, and heighten your sense of awareness for the designer that can become.

Kirsten exploring with GIF 2D and 3D, along with colleague, Pillipe Laurlheret, in the studio

Kirsten’s recent exploration, working with GIF 2D and 3D, along with colleague, Pillipe Laurlheret, in the studio

Recently, I’ve been exploring motion. Part of this is in thanks to the DSLR camera I bought with my ADAA Prize Money! It started with a desire to create high-quality GIFS as a storytelling method on the Second Story blog. This has kind of taken off into creating long stop motion animations in Photoshop and creating prototypes in Flash. Now I’m learning AfterEffects – I’m committed to exploring as a designer.

 

 

 

 

Since being distinguished by the ADAA, I was also honored as a winner in the Optimizing category of the IxDA Interaction Design Awards.   So just last month, I found myself back in Toronto to receive an award at the IxDA13 Conference.

Kirsten's ADAA trophy on display!

Kirsten’s ADAA trophy on display!

 

 

At the ADAA 2013, we too share in the joy and achievements of Kirsten and all alumni in the community.  As the ADAA embarks on our thirteenth year, we’re looking forward to recognizing more emerging artists and designers, pushing their pursuit of greatness in design. 

Congrats, Kirsten!  To view Kirsten’s honored work, visit the ADAA Gallery at www.adaagallery.com.

ADAA12 Awards Ceremony: Part II

Our second day in Toronto, was the one for which our Finalist had been waiting for for months! The day had finally arrived when we would announce the Winners in each of the 16 Categories – ushering in the next generation of bright talent and honouring educators who work every day to advance design pedagogy.  The ADAA Team was buzzing with excitement too: many months of hard work were coming to fruition as we finally got to see the Finalists seated in the auditorium!

 

The ceremony!

The ceremony!

We were treated to not one, but two, stellar keynotes from Stephen Sagmeister and Sean Adams.  Sagmeister challenged the packed auditorium to consider what truly makes them happy and the very delicate relationship between pursuing your career and your passion.  Sean Adams took us back to where it all began: to the early days of AdamsMorioka and shared with us the trials and triumphs – and jokes – along the way of building one of the most successful agencies in North America.

 

Sean Adams talking about the early days.

Sean Adams talking about the early days.

 

Stefan Sagmeister checking in with the audience.

Stefan Sagmeister checking in with the audience.

After their talks, both of these design luminaries stayed backstage, as they both took part in presenting the ADAA Awards to our deserving and very excited Winners.  They were joined by Noreen Morioka, Mick Kanfi, Pum and Jake Lefebure, Susan Bradley, Kris Sowersby, and Harry Pearce!  It was certainly a starpower awards ceremony – honouring the best work from over 20 countries and representing the hard work of over 70 finalists and team members.

The ceremony was followed by a reception at the ADAA Gallery where the DT attendees, ADAA presenters and our ADAAers all mingled, and raised a glass to their achievements.  The most common response amongst our Finalists is that everyone had already felt like a winner, whether they were awarded a trophy that evening or not – because the experience of coming to Toronto and getting to know so many people – peers, industry leaders and design thinkers – had already felt like a prize.  It was a really pleasure to get to see all the Finalists from all over the world get to know each other and share their ideas!

 

Undoubtedly, Photography winner Pablo Jimenez said it best when he noted that “The moment you have Stefan Sagmeister handing you a trophy, you realize it is not just an award, it is a life experience.”

 

But we were not done yet!  After the reception, we were treated to a celebratory dinner and a visit to the CN Tower, which as one of the world’s tallest structures was an ideal venue for our ADAAers, who from such heights could see the broad horizon of their bright futures!

Our memories and the friends we all made will certainly stay with us for a lifetime – and as we continue to track the achievements and successes of our honourees, we will continue to grow our international community and recognize the power and impact of global design education and practice.