MAX 2008 day one general session

Adobe MAX 2008 kicked off today with the day one general session here in San Francisco. Adobe CEO, Shantanu Narayan, began with an introduction to the Flash Platform, Flash Catalyst (formerly Thermo), and project (Red) Wire, a music service built on top of Adobe AIR. Adobe CTO, Kevin Lynch, then explained how Adobe is focusing on three trends: client and cloud computing, social computing, and devices and desktops.

To showcase some of Adobe’s initiatives around the Flash Player 10 and Adobe AIR clients, Kevin invited representatives from Disney and the New York Times to show what they have been doing with Adobe products. Adobe Chief Marketing Officer, Ann Lewnes, then invited Maria Shriver on stage to talk about her work on the California Legacy Trails.

To demonstrate what Adobe is doing to support the cloud trend, Kevin then demo’d the Tour de Flex component explorer and invited’s platform SVP on stage to talk about how Salesforce is leveraging Adobe Flex to allow developers to create more inspiring front ends for enterprise CRM.

As part of Adobe’s social computing efforts, Nigel Pegg came on stage and demo’d the Acesis physician performance evaluation app, built using Adobe’s Cocomo service and components for Flex. Kevin then talked about Adobe Wave, a service that allows people to subscribe to a variety of notifications.

In support of devices and desktops trend, Kevin talked about the Open Screen Project and demo’d Flash Player 10 running on Nokia, Windows Mobile, and Android devices. Kevin then reviewed Adobe’s distributable player solution, which allows developers to directly distribute rich apps with the latest Flash Lite version.

For specific MAX sessions and information on each of the points covered in today’s general session, visit,

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