Author Archive: Stefan Gruenwedel

SWFs indexed without lifting a finger

Today there’s some big news for RIA developers and folks who blog about Flash SEO: Google and Yahoo! now have optimized Adobe Flash Player technology to enhance search engine indexing of SWF files. The implemented solution works with all existing SWF content, across all versions of the SWF file format. Best of all, developers don’t have to do anything to their published SWFs for them to be indexed. Read the FAQ to find out more.


MAX North America Experience launched

The MAX North America Experience website is a 100% Flash-based website with interactive landscapes (click the background). Ted Patrick tells us that the backgrounds were created by “several of the best digital design agencies on the planet.” They certainly know how to design a good interactive experience that tries one’s patience. Apparently if you can figure out the puzzles, not only do you have a lot of free time on your hands (or just are v. good at puzzles), but you’ll discover who built them.


Oh, and you can also check out all the session content for MAX 2008.

Adobe Flash Player 9 security white paper released

It’s hard to believe that Flash Player 9 was released nearly two years ago. Along with it came a white paper that focused on the security-relevant features of the Flash Player client runtime, including those introduced in earlier versions of the product. Today the Flash Player team updated it for the security model implemented in Flash Player 9 April 2008 Security Update (version 9,0,124,0). This updated white paper includes a revised “website controls” section that addresses the recent changes to policy files and header sending permissions.

Dynamic stream switching

Dynamic bit rate switching is a pretty important concept to get right when your business hinges on delivering high-quality video to paying customers.


David Hassoun (plus his team at RealEyes Media) provides an overview of the concepts involved in dynamic stream switching of Flash video using Flash Media Server 3. Use this technique to take into account varying network conditions that your users may encounter while viewing streaming content.

Popeye for President

Lisa Larson-Kelley has updated her very popular Flash video template of a dynamic video playlist that allows both streaming and progressive delivery of your video to a customizable player.

Why Popeye? Find out why. (Go Spinach Party, go!)

Continue reading…

New Adobe Media Player Developer Center

Adobe Media Player (“don’t call it AMP!”) was unleashed a couple days ago and — to support the product’s debut — we launched a developer center to facilitate the “behind the scenes” coding you can do with Adobe Media Player. It’s not exactly a developer tool, but Adobe Media Player runs on RSS feeds that you can play with. (Hey, it’s also an Adobe AIR application — that’s pretty cool.)


Check out the new Adobe Media Player Developer Center to learn about the new desktop media player and understand how it consumes Media RSS feeds. You can also download the Content Developer Kit. It’s a big PDF file now but we will be producing excerpts on the website over the coming days.

Flash Player 9 April 2008 Security Update

Adobe released a security update for Flash Player 9 (Flash Player 9,0,124,0) on April 8, 2008, to strengthen the security of Adobe Flash Player. If you work with SWF content, you are strongly advised to review the article, Understanding Flash Player 9 April 2008 Security Update compatibility, to determine if your SWF content will be impacted — and to begin implementing necessary changes immediately to help ensure a seamless transition.

Please comment (nicely ;-) if there are any issues unaddressed in this article and I’ll forward it to the Flash Player team so they can follow up and update this article.

Playful Flash ActionScript 3.0 samples

Back in the day, Noah Zilberberg created two dozen samples for Macromedia Flash MX. Some of these files were complete applications, games, or other types of content — while others were simple movies intended to introduce a concept from which Flash users could build their own movies.

People loved them. But then Flash 8 came, and then Flash CS3 replaced it. Those samples were still online but woefully outdated. Dan Carr has updated the most interesting ones and added a few of his own. These Flash ActionScript 3.0 samples demonstrate various features common in Flash development.

Here’s one in particular that’s fun to play with:


Which sample do you like best? Would you like to send us one of your own to add to the site?

Creating Web 2.0 elements in Fireworks

Web 2.0 loosely describes the next wave of design and development on the web. You know the look, but how do you create it? M. Hammad Bhatti showed us some pretty cool glossy buttons he’d created in Fireworks using simple layered effects, so we asked him to write about how he did it.


Hammad is my first author from Pakistan, and I think he did a great job. Our in-house Fireworks developer relations guy, Alan Musselman, tells me he’s really happy Hammad did this sample for us. Check it out, along with our other Fireworks samples.

ActionScript reference for RIA development

Mike Chambers and Frog Design have done an excellent job compiling an alphabetical reference for all native ActionScript APIs for the Adobe technology platform runtimes: Adobe Flash Player and Adobe AIR, as well as the Adobe Flex framework APIs.


Use this guide both as an API reference and a tool to learn about the ActionScript APIs available within the runtimes. Mike says that this document is released under a Creative Commons license (people can redistribute, edit, and print). You could probably even have the source Adobe InDesign file if you wanted it. It’ll definitely be handed out at conferences — and maybe even the on AIR Tour now crisscrossing Europe.