Posts in Category "News"

Tell us about upcoming events and seminars

According to the Wall Street Journal, conferences and trade shows face a tough economy. Yet when we recently updated our events page on the Adobe Developer Connection, we had no trouble finding conferences taking place over the coming months.

We update our events page to show you what trade shows, conferences, and e-seminars are happening this year. We get referrals either from our developer evangelists or by searching various websites ourselves. If you know of a relevant must-attend event coming up that you think other developers should know about, please post a comment about it below.

MAX 2008 day one general session

Adobe MAX 2008 kicked off today with the day one general session here in San Francisco. Adobe CEO, Shantanu Narayan, began with an introduction to the Flash Platform, Flash Catalyst (formerly Thermo), and project (Red) Wire, a music service built on top of Adobe AIR. Adobe CTO, Kevin Lynch, then explained how Adobe is focusing on three trends: client and cloud computing, social computing, and devices and desktops.

To showcase some of Adobe’s initiatives around the Flash Player 10 and Adobe AIR clients, Kevin invited representatives from Disney and the New York Times to show what they have been doing with Adobe products. Adobe Chief Marketing Officer, Ann Lewnes, then invited Maria Shriver on stage to talk about her work on the California Legacy Trails.

To demonstrate what Adobe is doing to support the cloud trend, Kevin then demo’d the Tour de Flex component explorer and invited Salesforce.com’s platform SVP on stage to talk about how Salesforce is leveraging Adobe Flex to allow developers to create more inspiring front ends for enterprise CRM.

As part of Adobe’s social computing efforts, Nigel Pegg came on stage and demo’d the Acesis physician performance evaluation app, built using Adobe’s Cocomo service and components for Flex. Kevin then talked about Adobe Wave, a service that allows people to subscribe to a variety of notifications.

In support of devices and desktops trend, Kevin talked about the Open Screen Project and demo’d Flash Player 10 running on Nokia, Windows Mobile, and Android devices. Kevin then reviewed Adobe’s distributable player solution, which allows developers to directly distribute rich apps with the latest Flash Lite version.

For specific MAX sessions and information on each of the points covered in today’s general session, visit, adobe.com/go/keynote.

Seeking 2008 MAX Awards: Submit or nominate a project today

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The annual Adobe MAX Awards recognizes the best-of-the-best uses of Adobe software for creating engaging experiences. Don’t miss this chance to showcase your work in front of industry and technology leaders from around the world at MAX 2008.

Nominate your project in any of six categories: advertising and branding, enterprise, mobility and devices, public sector, RIA, and video — and enter for a chance to win a prestigious MAX Award. Enter your submission today or nominate a colleague‘s project for consideration.

The deadline to nominate a project is Monday, August 25, 2008. The deadline to submit your own project is Friday, September 5, 2008. Winners will be announced live at Adobe MAX North America this November in San Francisco. Winners may also be recognized at each of the three international MAX conferences with the coveted People’s Choice Award.

Please go to the 2008 MAX Awards site to review the official rules and award details.

MAX North America Experience launched

The MAX North America Experience website is a 100% Flash-based website with interactive landscapes (click the background). Ted Patrick tells us that the backgrounds were created by “several of the best digital design agencies on the planet.” They certainly know how to design a good interactive experience that tries one’s patience. Apparently if you can figure out the puzzles, not only do you have a lot of free time on your hands (or just are v. good at puzzles), but you’ll discover who built them.

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Oh, and you can also check out all the session content for MAX 2008.

ADC Write and Give Program donates $6000 in the Q2 of 2008

The Adobe Developer Connection (ADC) Write and Give Program gave $6000 USD to charities in the second quarter of 2008. The program acknowledges the writing efforts of our ADC community authors by giving US$100 to a charity for each author’s published article on ADC. Each author chooses his or her charity from a list of five preselected charities (listed below). In 2008, our goal is to give between $24,000-$32,000 to the following charities in recognition of the ADC authors. To our ADC authors, thank you for sharing your technical expertise with the greater developer community and helping other communities as well!

Read on to find out how much we gave in Q2 2008, and to see the list of authors for this quarter!

Continue reading…

New Adobe Media Player Developer Center

Adobe Media Player (“don’t call it AMP!”) was unleashed a couple days ago and — to support the product’s debut — we launched a developer center to facilitate the “behind the scenes” coding you can do with Adobe Media Player. It’s not exactly a developer tool, but Adobe Media Player runs on RSS feeds that you can play with. (Hey, it’s also an Adobe AIR application — that’s pretty cool.)

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Check out the new Adobe Media Player Developer Center to learn about the new desktop media player and understand how it consumes Media RSS feeds. You can also download the Content Developer Kit. It’s a big PDF file now but we will be producing excerpts on the website over the coming days.

Announcing the ADC Write and Give Program

We are proud to announce the ADC Write and Give Program, which acknowledges the writing efforts of our ADC community authors by giving US$100 to a charity for each author’s published article on ADC. Each author chooses his or her charity from a list of five preselected charities (listed below). In 2008, our goal is to give between $24,000-$32,000 to the following charities in recognition of the ADC authors. To our ADC authors, thank you for sharing your technical expertise with the greater developer community and helping other communities as well!

Read on to find out how much we gave in Q1 2008, and to see the list of authors for this quarter!

In 2008’s first quarter, the ADC gave $8000 to the following charities. When there are less than 80 authors in a given quarter, the ADC splits the remainder of the money between the charities:

  • Benetech: Creates new technology solutions that serve humanity and empower people to improve their lives. Amount given: $1340
  • Nature Conservancy: Works around the world to protect ecologically important lands and waters for nature and people. Amount given: $1740
  • Mercy Corp: Alleviates suffering, poverty, and oppression by helping people build secure, productive, and just communities. Amount given: $1440
  • Care: Fights global poverty by serving individuals and families in the poorest communities in the world. Amount given: $1640
  • America’s Second Harvest Network: Is the nation’s largest charitable hunger-relief organization. Amount given: $1840

The authors who participated in this program from December 1, 2007 – February 29, 2008 are:

  • Rob Adams
  • Charlie Arehart
  • Bejeck Bill
  • Paul Blakely
  • R Blank
  • Tim Buntel
  • Ray Camden
  • Dan Carr
  • Jeff Chastain
  • Craig Clarke
  • Robert Colvin
  • Samir Dash
  • Mariam Dholkawala
  • DryIcons
  • Peter Elst
  • Jeffrey Freeman
  • Rodger Fuller
  • Tom Green
  • Phillip Kerman
  • Adam Lehman
  • Nicolas Lierman
  • David Locke
  • Joseph Lowery
  • Hodgson Michael
  • Giorgio Natili
  • Alessandro Pace
  • Paul Guerette
  • Mark Piller
  • Todd Prekaski
  • Rob Adams
  • Jared Rypka-Hauer
  • Serge van den Oever
  • Steve Walker
  • Scott Stroz
  • Brian Szoszorek
  • David Tucker
  • Michael Tuminello

Thank you, authors, for your contributions to the ADC!

Amy Wong

Manager, Content Communities and Applications

Adobe Developer Connection

Shantanu Narayen and Kevin Lynch speak at Engage 2008

Engage 2008 came and went (what, you didn’t get the invite? neither did anyone I know, including me) but you can see what happened early in the day by viewing this 50-min. video of Adobe CEO Shantanu Narayen and CTO Kevin Lynch presenting in front of the audience of “key thought leaders and influencers.”

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If you can’t get enough of Engage 2008, there’s aways Scoble’s shaky Qik videos to entertain you.