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September 17, 2014

Got effective webinars at the top of your marketing funnel? You should.

Tweet A recent report by the Content Marketing Institute and Adobe found that successful marketers are using webinars to deliver thought leadership content and 50% of marketers report plans to incorporate more webinars into their content marketing mix. So when I attended a webinar this month during which a panel of experienced marketers discussed opinions […]

7:27 AM Comments (0) Permalink
September 2, 2014

Four Interactive Agenda Ideas for New Webinar Presenters

Tweet Learning something new, whether it’s a new skill or new software, can be overwhelming and intimidating. Just the idea of hauling yourself up and over the learning curve is exhausting, and a primary driver of procrastination. Presenters new to webinar delivery are no exception as they face a transition period becoming comfortable with their […]

7:58 AM Permalink
August 7, 2014

Introducing Adobe Connect 9.3

Tweet I’m very pleased to let you know about the next release of Adobe Connect. We’re planning on making version 9.3 of Adobe Connect available to our customers in early fall and it’s packed with exciting new features for every use case. Here are some of my favorites. Screen Sharing Improvements Screen sharing is the […]

6:00 AM Permalink
July 29, 2014

6 Habits of Successful Webinar Program Managers

Tweet While a webinar program manager is often head down working hard in the nitty gritty details of webinar production, the most successful webinar managers habitually choose to take time to focus on the bigger picture. Here are six habits that make webinar marketers successful: Industry Trends and hot topics High performing program managers stay […]

10:25 AM Permalink
June 12, 2014

Adobe’s Digital New-Hire Orientation pushes boundaries of interactivity and drives positive results

Tweet When thinking of moving an activity that is traditionally done in a physical setting to a virtual format – such as new-hire onboarding or training, there is sometimes a perception that the activity will be significantly less effective, or can not easily be replicated when brought online. And this is for good reason – […]

12:09 PM Permalink
June 10, 2014

Content Marketing Webinars: Beyond lead generation

Tweet A WEBINAR RECAP Wayne Turmel, author of 6 Weeks to a Great Webinar, led a great discussion on when and how to use webinars throughout the buyer’s journey to accelerate buyers up the lead ladder on a recent Adobe Connect webinar. Here are a few key takeaways: Webinars for every stage: Lower rung webinars […]

7:46 AM Permalink
May 29, 2014

Free eBook: The Content Marketer’s Guide to Webinars

Tweet Hot off the press…new ebook ‘The Content Marketer’s Guide to Webinars’ available for free through Adobe. This ebook is a comprehensive collection of webinar best practices and how-to’s. If you are starting a webinar program or improving/expanding your existing program, this guide is a must read. In this book, I cover how to get […]

8:11 AM Permalink
May 20, 2014

3 Steps to map webinar content to your customers’ buying journey

Tweet While some marketers insist that webinars belong in only one stage of the customer buying journey, this belief is quickly becoming outdated.   As my team at Adobe discovered in a recent study conducted with the Content Marketing Institute (CMI), more and more marketers are gaining value from webinars produced at several stages of the […]

7:13 AM Permalink
May 14, 2014

Make learning a social and mobile experience – Introducing Adobe Experience Manager Communities for Learning

Tweet The way people consume content has changed dramatically in the course of the last few years. DVRs have taught us that we can expect to watch content when we want it, at the pace we want. Mobile devices have taught us that we can watch content in smaller, bite sized pieces, wherever we are […]

12:30 AM Permalink
April 25, 2014

Outlook Add-in for Adobe Connect

Tweet The Outlook add-in for Adobe Connect offers an extremely easy way of managing your Adobe Connect meeting room from the most familiar and the most used interface – MS Outlook client. No more the need to remember your meeting details for inviting participants or the need to go the web portal to manage your […]

12:03 AM Permalink

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