Marketers are finding themselves trapped between a rock and a hard place. Getting noticed on traditional channels is becoming increasingly difficult as a result of shrinking audiences and securing attention on digital channels is becoming rapidly more competitive. Today, the amount of content produced online in one second is more than any person is capable of consuming in an entire lifetime.
Webinar Marketers— Difficulty with Constant Content Creation? There’s an App for that in Adobe Connect
Setting an engaging tone early in any webinar program is key to capturing and sustaining your audience’s attention. Adobe Connect’s custom pod and custom app features enable webinar marketers to rapidly create unique immersive experiences. While generating proprietary content experiences from the ground-up is a powerful way to help capture audience attention, doing so on a consistent basis can demand resources and time that many marketers do not have readily available.
Tweet Once again, Adobe Connect is honored to receive the top score for external presentations, webinars and training use cases by Gartner in their recently released Critical Capabilities for Web Conferencing report. Gartner evaluates vendors’ abilities to support unique use cases based on critical capabilities such as “host controls,” “client experience,” and “integrations”. We feel […]
Tweet One of the key sources for generating quality sales leads, in a cost effective way, is by using online webinars to quickly reach large audiences. Increasingly sales and marketing professionals are using rich and engaging Adobe Connect webinars to expand their reach, reduce costs, and shorten time to market for new products. These same […]
Tweet Last year, we shared with you some of our plans for supporting HTML5 and other web standards. Since then, we’ve introduced features that: support HTML5 content from Adobe Captivate and Adobe Presenter in virtual classrooms enable customers to easily create offline MP4 versions of their recordings to support mobile devices incorporate a new Adobe […]
Tweet One of the richest and most engaging types of content you can share in an Adobe Connect meeting is video. Video is ideal to show a pre-recorded tutorial to a class, or to share a marketing video during a webinar, or even to play back a portion of a previously recorded Adobe Connect meeting. […]
Tweet For the eighth year, Adobe has been named a leader in Gartner’s Magic Quadrant for Web Conferencing report. We are both pleased and honored to be recognized by this report which thoroughly evaluates vendors based on criteria ranging from “Market Understanding” to “Customer Experience”. We believe our positioning in this report is a testament […]
Tweet A WEBINAR RECAP To be effective and grow your attendees into healthy customers and advocates, you must first attract and engage those with symptoms your solution can treat. Mike Argron, expert webinar practitioner and co-founder of WebAttract held a fantastic webinar on 5 pain-free ways to fill your webinar waiting room with the right […]
Tweet The need to reach and engage members in a country the size of Canada prompted the Canadian Marketing Association (CMA) to implement Adobe Connect. The flexible, reliable webinar and virtual learning platform helps the CMA educate more than 800 corporate members about marketing best practices and government policies that could affect them. Using […]
Tweet I know that many of you are eager to update your iPhones and iPads to the new iOS 9 operating system – there are some significant and appealing enhancements. However there has also been a security change that has affected how you launch applications from a URL that might be on a web page, […]