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August 7, 2014

Introducing Adobe Connect 9.3

Tweet I’m very pleased to let you know about the next release of Adobe Connect. We’re planning on making version 9.3 of Adobe Connect available to our customers in early fall and it’s packed with exciting new features for every use case. Here are some of my favorites. Screen Sharing Improvements Screen sharing is the […]

6:00 AM Permalink
July 29, 2014

6 Habits of Successful Webinar Program Managers

Tweet While a webinar program manager is often head down working hard in the nitty gritty details of webinar production, the most successful webinar managers habitually choose to take time to focus on the bigger picture. Here are six habits that make webinar marketers successful: Industry Trends and hot topics High performing program managers stay […]

10:25 AM Permalink
June 12, 2014

Adobe’s Digital New-Hire Orientation pushes boundaries of interactivity and drives positive results

Tweet When thinking of moving an activity that is traditionally done in a physical setting to a virtual format – such as new-hire onboarding or training, there is sometimes a perception that the activity will be significantly less effective, or can not easily be replicated when brought online. And this is for good reason – […]

12:09 PM Permalink
June 10, 2014

Content Marketing Webinars: Beyond lead generation

Tweet A WEBINAR RECAP Wayne Turmel, author of 6 Weeks to a Great Webinar, led a great discussion on when and how to use webinars throughout the buyer’s journey to accelerate buyers up the lead ladder on a recent Adobe Connect webinar. Here are a few key takeaways: Webinars for every stage: Lower rung webinars […]

7:46 AM Permalink
May 29, 2014

Free eBook: The Content Marketer’s Guide to Webinars

Tweet Hot off the press…new ebook ‘The Content Marketer’s Guide to Webinars’ available for free through Adobe. This ebook is a comprehensive collection of webinar best practices and how-to’s. If you are starting a webinar program or improving/expanding your existing program, this guide is a must read. In this book, I cover how to get […]

8:11 AM Permalink
May 20, 2014

3 Steps to map webinar content to your customers’ buying journey

Tweet While some marketers insist that webinars belong in only one stage of the customer buying journey, this belief is quickly becoming outdated.   As my team at Adobe discovered in a recent study conducted with the Content Marketing Institute (CMI), more and more marketers are gaining value from webinars produced at several stages of the […]

7:13 AM Permalink
May 14, 2014

Make learning a social and mobile experience – Introducing Adobe Experience Manager Communities for Learning

Tweet The way people consume content has changed dramatically in the course of the last few years. DVRs have taught us that we can expect to watch content when we want it, at the pace we want. Mobile devices have taught us that we can watch content in smaller, bite sized pieces, wherever we are […]

12:30 AM Permalink
April 25, 2014

Outlook Add-in for Adobe Connect

Tweet The Outlook add-in for Adobe Connect offers an extremely easy way of managing your Adobe Connect meeting room from the most familiar and the most used interface – MS Outlook client. No more the need to remember your meeting details for inviting participants or the need to go the web portal to manage your […]

12:03 AM Permalink
April 9, 2014

Webinars: They’re Not Just for Leads Anymore

Tweet A new study and report released today finds that successful marketers are using webinars for thought leadership and 50% of marketers report plans to incorporate more webinars into their content marketing mix. When the Content Marketing Institute (CMI) came out with the 2014 B2B Content Marketing Benchmarks, Budgets and Trends research report, it reported […]

7:39 AM Permalink
April 3, 2014

Eight webinar registration dos and don’ts

Tweet Do this. Don’t do that. Yep, this is another list of dos and don’ts to add to your life. Following the below best practices will elevate your webinar registration and attendance conversion rates – helping to preserve your promotion and campaign investments.   So, without further ado, here are eight considerations when setting up […]

9:31 AM Permalink

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