by John Cristofano
Mrs. Fields Famous Brands is known for delicious freshly baked cookies and TCBY frozen yogurt. They partnered with conferencing service provider MeetingOne to adopt Adobe Connect and establish a dynamic web conferencing platform. Now, staff and franchisees worldwide are more connected and via webcams, can engage in “face-to-face” videoconferencing. Web-based meetings are helping to enhance the company’s culture by affirming core values and communicating new developments.
Adobe Connect’s persistent meeting room capabilities make it quick and easy for Mrs. Fields to deliver meetings on the fly, which can be attended from laptops, mobile devices and smartphones. Recording features let stakeholders attend at any time, as convenient. Additionally, the company has expanded its market share by engaging and recruiting new franchisees through quarterly public webinars via Adobe Connect. Cost savings are also impressive — by decreasing travel time and expenses, Mrs. Fields is saving nearly $30,000 annually. To learn more about Mrs. Fields and its use of Adobe Connect, click here.