"

by Shelby Britton

Created

April 16, 2013

SOS! My Webinar is Imploding!

Even the most detail-oriented and prepared webinar producer runs into emergencies from time to time.  The difference between emergencysaving the webinar during an emergency and watching the entire event implode completely is having a well thought out Emergency Plan.

Several of the most common emergencies can be either a small blip on the webinar radar (sometimes even going completely unnoticed by your audience) or they can quickly spread from a small flame to a blazing inferno, devouring the time and investment you spent on preparation and promotion.  Having an Emergency Plan in place before the emergency arises will make all the difference between a blip and total disaster.

Here are 8 elements from my own Emergency Plan, developed from hard-learned lessons, you might want to consider for your own plan:

- Always have a backup audio conference phone line

  • In the case that you are using an audio conferencing line either as the only audio option or you are simulcasting, you will want a backup audio conferencing phone number from a different teleconferencing provider in case your main line provider has an outage during your webinar. This can happen before or during your webinar so make sure your back up line has the same capacity as your main line and that you know how to use its features, such as muting participants. If your audio goes out, simply post the new audio conferencing information in a Note pod and have participants and speakers call back into the back up line.

- Ensure your speakers all have a phone headset as well as a computer headset/mic

  • When planning to simulcast audio via teleconference and VoIP using universal voice (integrated audio), I’ve seen two things happen – either the producer forgets to set up the integration ahead of time, the integration becomes unlinked, or the feature fails to connect.  If the failure is not due to an outage on the teleconferencing provider side, simply link or re-link the connection and continue.  If the failure is not easily remedied, have your speakers call into the phone line and turn on their computer mics – speaking into both at the same time will accomplish the simulcast in a pinch.

- Confirm that your speakers all have a cell phone available

  • While cell phones are not preferred, they can be invaluable as a backup phone for your speaker if he or she loses their phone service at their location. Just be sure their cell phone is silenced while it’s standing by. Some speakers will proactively call in with their cell phone and just put it on mute so they don’t have to waste time dialing in during the event if they find they need it.

- Ask your speakers to have a second computer available during the event

  • It’s a best practice for your main speaker(s) to have two computers up and running and logged into the webinar room if possible. That way if their main computer crashes or freezes, they can just move over to the second computer and continue on as if nothing has happened.

- Remind your speaker(s) to have a hard copy of their slides available

  • In the case that your speaker does not have two computers available, or their internet goes down and renders both computers unusable, a hard copy of their slides will allow them to continue giving the presentation by simply saying ‘next slide please’ when they need a slide change – this will cue the host or moderator to move the slides forward on behalf of the speaker. This has happened several times to some of my most experienced presenters and no one in the audience noticed anything except the addition of the verbal cue ‘next slide please’.

- Prep your team and speakers on your emergency plan and ask them to remain calm

  • Make sure your team and your speakers understand what the emergency plan is and what steps they should take, or you will take, in each scenario. If I have a Plan B, I always ask my speakers and team not to acknowledge the issue we are having if the issue is not impacting the audience. Many times the audience won’t even notice the issue as you seamlessly switch to Plan B behind the scenes. Why bring their attention to it if you don’t have to?

- Have a plan for emergency visual and audio communication with your audience

  • If you run into an emergency that will cause a delay in visual or audio communication and the issue is obvious to your audience, have a plan. For instance, if your main audio line goes out and everyone has to call back in this will cause an interruption and delay. In this case I suggest bringing in a Note pod or Chat pod to visually communicate with your audience about what is happening and what steps they should take.  You could also have a game or a poll or a chat exercise planned for the audience to interact with while they wait for the webinar to continue. If audio is gone, visual interaction is important so they don’t feel alone and disconnected. If visual communication is gone, jump in with an audio announcement (anyone from the team can do this).  It only takes 3-5 seconds of silence and lack of interaction in a virtual setting to start losing your audience as they log off.

- Don’t over-apologize

  • Finally, I ask my presenters not to apologize for any technical difficulties over and over and over.  It’s appropriate, if needed, to briefly acknowledge the issue, communicate any changes the audience needs to make, apologize and then MOVE ON. There is no need to continuously bring up the technical problem again and again once everything has been resolved. The audience has forgotten about it. In addition, any members of the audience that arrive after the emergency has occurred will have no idea what you are talking about.  More importantly, you don’t want to remind everyone about the negative moment at the closing of your event during your wrap up – close out the webinar on a positive note and your audience will remember all the great content and not the blip.

Download a Webinar Emergency Plan Checklist to get started on your contingency plan.



Visit the Adobe Webinar Best Practices Microsite for whitepapers, case studies, videos and more.

Shelby Britton

Shelby Britton

Shelby Britton, Sr Product Marketing Manager @shelbyadobe Shelby has been in high tech marketing since 2004, currently implementing programs in field marketing, demand generation and product marketing at Adobe. She has produced and managed over 500 webinars since 2007 and is the author of The Content Marketer's Guide to Webinars. Previously she led the marketing departments for channel partners of IBM and Adobe. She has a MBA with a dual-focus in Marketing and Management from San Diego State University and a bachelor’s degree in Literature and Writing from the University of California San Diego, Revelle.

Adobe Connect is a web conferencing platform, powering complete solutions for web meetingseLearning, and webinars, on any device.

COMMENTS

  • By Walt Kelley - 4:28 AM on April 20, 2013  

    What an excellent article !! In the current era where dependency on webinars increases as quickly as the possibility of glitches occuring during same, these are quality, well-thought out steps to “keep the lid on” when emergencies arise.

    I use webinars regularly and starting today will add these tips to my preparation for my next scheduled one next Tuesday. Looking forward to more eTips like these.

  • By bobbyharris - 8:23 AM on April 20, 2013  

    i likeadobe.com

  • By gra o tron - 11:21 AM on April 22, 2013  

    This is great post! Thanks for your help.