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We marketers can learn a lot from teachers. Our goals are very much the same: we want our audience to remember our message. What teachers have known for a long time is that active participation in the learning process increases attention and that in turn increases memory.
Choosing an appropriate webinar platform for your marketing webinar program is critical to your program success. To begin your search you will want to make sure you have a clear idea of your goals. How many events do you plan to produce? What level of attendance do you expect?Are you planning a series of repeat events?