Posts in Category "Best Practices"

August 27, 2013

It takes a team to run a webinar program

Tweet In my seven years of running webinars (both directly as the coordinator and indirectly as a manager), it has struck me more than once what a significant number of people it takes to run a successful webinar program.   This week I took a moment to think it through and I came up with a […]

10:10 AM Permalink
August 22, 2013

Generic messaging is dead

Tweet Or at least it should be. Generic messaging is hazardous to the health of any company or product.  In this day of digital chaos, if you aren’t delivering relevant content to the right people at the right time no one is listening to you.  Killing and replacing generic messaging takes a lot of effort […]

10:11 AM Permalink
July 31, 2013

No one wants to see a demo of your product

Tweet Ok, that’s not entirely true.  But it is true in most cases as a first touch. If you are in the B2B marketing space you are already aware of how tough it is to get the attention of your target audience.  Trying to get attention by dishing up an invite to an online demo […]

7:25 AM Permalink
July 23, 2013

Webinars are effective lead generation programs but many don’t reach their full potential

Tweet After a great webinar topic and speaker are secured and crafty invites have gone out to target contacts that sign up in droves, the work only half done! When a marketer stops here, thinking the job is done, there is a missed opportunity. The in-webinar experience is just as important, even with a great […]

10:27 AM Permalink
July 11, 2013

Generate Leads the Sales Team will Love with Webinars

Tweet Roger Courville,  the Chief Aha! Officer at1080 Group, LLC, recently delivered a webinar on our behalf and wrote a follow-up paper on this topic. It was fantastic and I’d like to share an excerpt from that paper here: Every organization would like to have more sales leads. As MarketingSherpa has found, however, marketers’ top […]

10:17 AM Permalink
June 26, 2013

The Everlasting Virtual Office___ or Conference Room or Lecture Hall or Event Facility

Tweet One of the greatest things about Adobe Connect is that the ‘rooms’ will last forever. It’s like building a physical room that you can use over and over again. The size of the room depends on your license – you can build smaller rooms for use as a virtual office or bigger rooms for […]

1:29 PM Permalink
June 19, 2013

Webinars: A Content Snowball

Tweet Approaching webinars as a one-and-done event is a missed opportunity.  Webinars can actually be just the start of a ‘content snowball’ that will help you build your content and offer library.  A lot of time and effort is poured into speakers and content and delivery of each webinar. Milk that effort for all it’s […]

8:15 AM Permalink
June 12, 2013

Get Brand-Happy with your Webinar Room

Tweet You’ve worked hard to build your brand – don’t miss an opportunity to display it wherever possible and appropriate in front of your next webinar audience.  Just like you would hang banners and post signs at a physical event, ‘hang’ your logo to build your brand during your virtual event as well.  It doesn’t […]

9:23 AM Permalink
June 7, 2013

Your audience’s virtual experience in a webinar is different from yours. Do you know what the differences are?

Tweet As the webinar host or presenter, you have a different view than your audience – more rights, more features, more control. It’s a good practice to get familiar with the webinar room from the perspective of your audience.  This will help you help them when they need to answer a poll or use full […]

2:21 PM Permalink
May 30, 2013

It’s not JUST a Chat Pod___ it’s an interactive tool with endless options!

Tweet If you are simply putting a chat pod in your layout and leaving it there without a strategy for how you plan to use it, you are missing out!  There are a plethora (yep, I used plethora) of really creative interactive exercises that can be developed with a simple chat pod(s) to boost overall […]

8:08 AM Permalink

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