Posts in Category "Events"

April 21, 2012

Web conferencing is becoming mission critical for sales and marketing

by Guillaume Privat, Director, Adobe Connect 

Two weeks ago, I attended the Sales 2.0 conference in San Francisco.    It was a very interesting event that touched upon a lot of subjects from how to set-up sales compensation, to boosting sales rep motivation, to what CRM, lead management, analytics system companies should consider implementing.

What stroke me though was how prevalent virtual meetings and webinars have become for sales and marketing organizations to engage with their prospective customers.  Webconferencing has become mission critical to ensure sales rep can talk to prospects, to ensure marketing organization can generate leads via webinars.

Yet many organizations struggle to engage customers virtually.  Their presentation are very bland consisting mostly of voice over screen share and quickly lose the audience to multi-tasking and going back to checking email.

I was particularly interested by a presentation by Carmen Taran from Rexi Media called “Virtual Presentations Can Make or Break You”.  Carmen provided some tips on how to re-engage your audience every 2 minutes – as studies have found this is the most attention span you get from people these days.  Here is what she advocates:

1) vary the type of content frequently: don’t just present slides that follows the same format.  Vary template, add demo, video, simulation, quizzes, games.

2) use intriguing pictures instead of  words to capture the audience attention and force them to listen for the solution of the riddle set in the picture.

3) create emotional connection with the audience, though story or picture.

Adobe Connect offer unsurpassed rich experience to create this emotional engagement with an audience and I was not surprised to see Adobe Connect screen shots in Carmen’s presentation.   We also have a lot of best practices for engaging audience at our community site, www.connectusers.com.

 

 

 

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November 22, 2011

Web Conferencing Extensibility – it’s not just a gimmick

We’ve written a lot lately about the extensibility of Adobe Connect; here’s a guest perspective from RefinedData’s Terry Shane

Let’s face it, the last thing we need is another web conferencing solution! Hardly a month goes by without yet another vendor offering a solution for “virtual meetings”.  How can you choose between a growing and bewildering list of products that all claim to offer the “best” solution? An odd way to start a post about Adobe Connect, but it’s an important point.

What makes smartphones “smart” is that they’re platforms on which third parties can build applications. Today’s phones can be remote control devices, trading platforms, game consoles, GPS systems, video cameras anything someone can dream up even a web conferencing interface!

Similarly, it’s this kind of extensibility that differentiates Adobe Connect from other web conferencing solutions the ability to solve business problems with custom applications that operate inside of live and recorded meetings.

Extensibility enables business applications allowing multiple participants to collaborate in ways that are not possible outside of Adobe Connect. Other web conferencing tools are the equivalent of phones with limited functions, not supporting the ability of developers to build new tools and features.

You may be aware of extensions for Adobe Connect, tools that increase functionality and/or increase engagement. For example, there are extensions that calculate the carbon or cost savings for meetings or stream live video from external sources.

These custom pods can interact with external network services such as Google Maps, Yahoo! stock feeds, Twitter, Facebook, Salesforce, PayPal or any internet- or intranet-based API. An extension can pull data from these (and other) sources, as well as push data back. A feature unique to Adobe Connect viewers of recorded meetings may work with these tools as well; they can be written to differentiate between a live event and a recording.

Consider what could be.

The possibilities are impressive – here are some ideas:

HR: On-boarding forms or employee surveys that are submitted directly back to the corporate database and create PDF versions that are emailed to the user.

Fund raising: Allow attendees of a fund-raising webinar to make donations within the live event or when watching the recording.

Custom shopping: Enter a product SKU and receive images, descriptions, pricing and inventory availability. Purchases executed in real-time without leaving the meeting room via integrated credit card transactions. Hosts could monitor purchases (without seeing sensitive info) and be able to offer incentives or limit the purchasing opportunity.

Sales: A viewer of a recorded event is able to enter a phone number for a call back from a salesperson or call center. The extension is sophisticated enough to recognize the user’s IP address, determine country and time-zone, check if the local center is open and average wait time, and automatically arrange the call back or generate a live call.

I’m just scratching the surface, but if you’d like to suggest some of your own ideas (via comments below or by sending me an email), I’ll present some of the most innovative in a future post. There really is no limit and I’d love to see what we can come up with.

Terry Shane, CEO, Refined Data Solutions (terry@refineddata.com)

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November 18, 2011

Randah McKinnie Twitterview Recap

Thanks for joining our Twitterview with Randah McKinnie yesterday. If you didn’t have a chance to attend or ask a question, please find below a recap of the entire Q & A session. Randah was able to answer a series of questions on recent Adobe Connect Mobile updates and announcements.

If you have any additional questions or are interested in our next event, keep following this blog or find us on Twitter @AdobeConnect.

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November 7, 2011

Join us for a Twitterview on Adobe Connect Mobile

Update: Thanks for your interest in our Twitterview originally planned for 11/10. We’re rescheduling to Thursday 11/17 at 11:00am PT. We look forward to the conversation then.

It’s time for the latest in our Adobe Connect web conferencing Twitterview series!  If you have questions about Adobe Connect in the world of mobile, including our latest Adobe Connect Mobile apps for iOS, Android and BlackBerry PlayBook, our own Principal Product Manager, Randah McKinnie, will be joining us for an exclusive Q & A session.  As our resident expert on mobile (as well as eLearning), Randah is a knowledge source you won’t want to miss.

Our previous Twitter-based interviews with Peter Ryce and Alistair Lee offered a fun chance to learn more about the inner workings of Adobe Connect.  We’re happy to keep up that tradition, so please join us on November 17th at 11AM Pacific time.

If you’re new to Adobe Connect or our Twitterviews, the process is simple: On 11/17, contact us via Twitter: @reply our AdobeConnect account and include the hashtag #AdobeConnect.  Randah will jump in on any questions, comments, or thoughts you might have regarding Adobe Connect.

Again, join us on Twitter, Thursday 11/17 from 11 – 11:30 a.m. PST and be sure to include the #AdobeConnect hashtag when you tweet @AdobeConnect.  If you can’t make it, please leave your question in the comments section of this post or send us a message on Twitter in advance and Randah will be sure to answer. Thanks for tuning in!

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September 30, 2011

Adobe® Connect™ 8 Service Pack 2 (SP2)

Today, we’ve begun upgrading customers using the hosted version of our product to Adobe Connect 8 Service Pack 2 (SP2). If you have an on-premise or managed service deployment, this upgrade is available today as well, and your account administrator will be provided with additional information on how to access it. For customers already on version 8.1, SP2 will provide several key product enhancements to help improve user experience.

Adobe Connect hosted customers will be upgraded to Adobe Connect 8 SP2 per our migration schedule.  For information on the timing of your upgrade, please visit our migration center here. On the right-hand side of the page, mid-way down you can enter your Adobe Connect meeting URL and learn more about when your server is expected to be migrated.

Adobe Connect 8 SP2 enhancements include:

Customizable display of attendee information

In Adobe Connect 8 SP2, account administrators will have greater control over how attendee names and information are displayed in the meeting environment (attendee pod, chat pod, share pod, etc.).  Attendee information can be customized to display profile information such as location, title, rank, and any other supplemental information that exists for users.  This helps enable meeting hosts and presenters to quickly know who they are sharing information with, understand audience demographics at a glance, and segregate information sharing in meetings more effectively.

In-product notification enhancements

Adobe Connect 8 SP2 can enable account administrators to create their own in-product notifications and immediately notify all end users on the account with any information that they want to broadcast.  Hosted customers will continue to receive critical in-product notifications from Adobe as well.

Ubuntu Linux 10.04 64-bit Add-in now available

Adobe Connect now supports hosts and presenters using Ubuntu Linux 10.04 64-bit OS with a new Meeting Add-In.  This Add-in is not required for Adobe Connect 8 SP2 and is completely optional.  The Add-in can be downloaded here.

We hope that you will enjoy these enhancements in Adobe Connect 8 SP2.  Please check out our migration center for additional information and to look up the expected timing of your upgrade.

As always, we look forward to your thoughts or comments here and on Twitter @AdobeConnect and @ConnectSupport.

7:58 PM Comments (4) Permalink
August 19, 2011

Alistair Lee Twitterview Recap

Thanks to everyone who joined in or watched our recent AdobeConnect Twitterview! Our own Alistair Lee was on hand to answer your questions live via Twitter. If you didn’t get a chance to tune in, or are looking for more Adobe Connect information, take a look at the recap below. Let us know if you have any more questions for Alistair, or ask him directly on his Twitter account @AlistairLee!

Be sure to follow the @AdobeConnect Twitter account for more updates on our next Twitter event!

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August 15, 2011

Join us for a Twitterview with Adobe Connect Sr. Product Enablement Manager Alistair Lee!

We’re thrilled to share a glimpse behind the Adobe Connect curtain with everyone by giving you an opportunity to chat directly with our team via Twitter!  Our previous Twitter-based interview with Peter Ryce was such a fun experience that we couldn’t resist letting more team members in on the act.  Please welcome Senior Product Enablement Manager Alistair Lee!  He’ll be joining us on August 18th at 10AM Pacific time.

If you’ve never heard of a Twitterview, or just haven’t joined us before, it is an opportunity for you to get to know the people behind Adobe Connect as well as get your most burning questions answered.  On 8/18, hop on your Twitter account and either @reply our AdobeConnect account or include the hashtag #AdobeConnect: from there, Alistair will be happy to answer your questions!

Alistair is one of our foremost Adobe Connect experts.  If you’re not already familiar with his engaging YouTube videos or tweets, he will be happy to introduce himself as well as provide some answers on the latest Adobe Connect updates, mobile topics, and our increasingly popular extensions capabilities.

Again, join us on Twitter Thursday 8/18 from 10 – 10:30 a.m. PST and be sure to include the #AdobeConnect hashtag when you tweet @AdobeConnect to get our attention.  If you don’t have time, or a Twitter account, just leave your questions in the comment section below!  We’ll make sure they’re answered by Alistair as well.  Thanks again for joining us and spreading the word!

Alistair Lee

Alistair Lee

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July 29, 2011

Adobe Connect Support Spotlight

Thanks to everyone who joined us yesterday for our Adobe Connect Support Spotlight. Our own Amy Brooks and her team are always happy to provide their expertise and knowledge through the @ConnectSupport handle. If you missed it, please take a look at the team’s answers to some of the most frequently asked questions surrounding Adobe Connect. Thanks!

a

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June 29, 2011

One More Screen

The mLearnCon conference is over for 2011. I’m sitting in my electronic bubble at SFO, headphones playing Josh Radin, almost succeeding in drowning out a group of elementary school cricket players running wild on the other side of the gate.

This year’s mLearnCon conference, hosted by the eLearning Guild, and attended and delivered by both new and venerable elearning professionals, has left me in a buzzing yet reflective state. As after every eLearning conference I’ve attended, my cerebral factory is in fifth gear, cranking out widgets.

I attended the conference to both impart and collect information. The collecting part always wins; if that ever stops being the case then I’ve stopped learning or listening, both of which are key to staying relevant in the software world, so I’ll continue to do my best at both. My outcome from this year’s mLearnCon was a mix: what I thought I knew was reinforced, and best of all, new perspectives were born.

What was reinforced is that the eLearning Guild community is rich with people who are working hard to meet their training mandates, entice and engage a sometimes challenging or reluctant learning audience, and keep up with technology. As always, we need to do all this with diminishing budgets, small teams, and executives who don’t always ‘get’ the symbiotic relationship between learning and technology. eLearning professionals continue to be a passionate group, challenging old paradigms and pushing for what’s new to also be purposeful and relevant to our learners.

The new perspective I gained was that more than any medium shift since electronic learning began, learning on mobile devices changes the game. This new, personal, everywhere delivery medium is challenging long-held metaphors of learning and information delivery.

Things have changed even since last year’s first annual mLearnCon conference. A year ago questions of relevance pervaded. Will mobile learning catch on? Does mobile learning really apply to my organization? Should I choose just one or two devices and limit delivery to those alone? This year the questions are different. How do I meet the permeating demand for learning content on mobile devices? How will I ever keep up with this demand, and deliver content to the wealth of devices and mobile operating systems in the hands of my learners?

The great news is this: mobile learners are voracious. They love having information in their pocket, and they are begging for more. The challenge: they expect mobile offerings to be available in their hands right now.

At mLearn I was impressed to see that some companies are already meeting the demand. They’ve jumped into the fray, run limited pilots on limited device sets, developed content with custom tools, and they have been successful. They need a better way, though, because the pilot projects are over and the demand is even higher. While these trailblazers were making one or two small groups of users happy on their BlackBerry smartphones, thousands of others bought a new XOOM, an iPad, a Droid X, or a PlayBook (to name only a few), and those learners want in on the game.

My mLearnCon take-away as a product manager at Adobe is that the direction we are heading with eLearning is going to simplify some of these challenges, and accelerate the delivery of quality content to multiple screens. One of the biggest problems and outstanding questions continues to be delivering content to devices: content that will work, will look good, and will run across devices; content that will communicate with a secure server, as an extension of current learning management systems, and provide the data needed to track the mobile audience as well as keep track of desktop learners today. That content needs to be engaging and memorable, and it needs to work in the context of the learner. We are bringing learning to people who are on the go, on the move, in need of an update now, or who want to fill formerly ‘wasted’ moments with a purposeful activity. If I can spend my 5 minutes in line at Peet’s Coffee learning something I didn’t know about a topic relevant to me, I will keep coming back for more.

This is the work we have ahead of us as an eLearning community, and as a product group here at Adobe. Our research and development is heading in this direction, and I hope to see my cerebral widgets come to life in a tappable, swipe-able app one day soon. The Adobe eLearning development teams understand the pain that this exciting new learning modality brings to the creation and delivery of training and knowledge transfer, and we are working to make it simple to add mobile learning to your portfolio. When we do, the next Android, iOS, BlackBerry, or other device and OS update will not cause a challenge, or dictate an expensive new development project, but will be checked off as just one more screen in the ecosystem of your training programs.

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June 14, 2011

Adobe Connect Contest Winner!

In a post on our blog earlier this week, we asked what you wish your web conferencing solution could do. Not surprisingly, you had a lot of great (and in some cases quite funny) suggestions, which we appreciate and take to heart. Thanks again to all who participated. We’ve gathered a set of our favorite responses to the contest question in the Storify post further below. Please do check it out.

As we mentioned in that earlier post, respondents who followed @AdobeConnect and included the #AdobeConnect hashtag with their “wish” were entered into a random drawing for a 4-month Adobe Connect subscription. And we’d like to congratulate our winner, @kalarson, whom we’ve reached out to directly on Twitter.

Finally, keep in mind that although no web conferencing solution on the market can currently do everything we heard from you…and in some cases may never – like automatically ordering donuts for attendees ;-) …Adobe Connect is the most extensible product on the market. By that we mean developers can create just about any type of custom functionality that integrates into our solution to extend its capabilities. If you weren’t aware of that, we invite you to check out the cool and useful extensions (such as the TwitterConnect pod) from Adobe and our partners on the Adobe Connect Exchange. Extensions are built leveraging our Collaboration Builder SDK.



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