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Posts in Category "Webinar"

September 17, 2014

Got effective webinars at the top of your marketing funnel?

Tweet A recent report by the Content Marketing Institute and Adobe found that successful marketers are using webinars to deliver thought leadership content and 50% of marketers report plans to incorporate more webinars into their content marketing mix. So when I attended a webinar this month during which a panel of experienced marketers discussed opinions […]

7:27 AM Permalink
September 2, 2014

Four Interactive Agenda Ideas for New Webinar Presenters

Tweet Learning something new, whether it’s a new skill or new software, can be overwhelming and intimidating. Just the idea of hauling yourself up and over the learning curve is exhausting, and a primary driver of procrastination. Presenters new to webinar delivery are no exception as they face a transition period becoming comfortable with their […]

7:58 AM Permalink
July 29, 2014

6 Habits of Successful Webinar Program Managers

Tweet While a webinar program manager is often head down working hard in the nitty gritty details of webinar production, the most successful webinar managers habitually choose to take time to focus on the bigger picture. Here are six habits that make webinar marketers successful: Industry Trends and hot topics High performing program managers stay […]

10:25 AM Permalink
June 10, 2014

Content Marketing Webinars: Beyond lead generation

Tweet A WEBINAR RECAP Wayne Turmel, author of 6 Weeks to a Great Webinar, led a great discussion on when and how to use webinars throughout the buyer’s journey to accelerate buyers up the lead ladder on a recent Adobe Connect webinar. Here are a few key takeaways: Webinars for every stage: Lower rung webinars […]

7:46 AM Permalink
May 29, 2014

Free eBook: The Content Marketer’s Guide to Webinars

Tweet Hot off the press…new ebook ‘The Content Marketer’s Guide to Webinars’ available for free through Adobe. This ebook is a comprehensive collection of webinar best practices and how-to’s. If you are starting a webinar program or improving/expanding your existing program, this guide is a must read. In this book, I cover how to get […]

8:11 AM Permalink
May 20, 2014

3 Steps to map webinar content to your customers’ buying journey

Tweet While some marketers insist that webinars belong in only one stage of the customer buying journey, this belief is quickly becoming outdated.   As my team at Adobe discovered in a recent study conducted with the Content Marketing Institute (CMI), more and more marketers are gaining value from webinars produced at several stages of the […]

7:13 AM Permalink
April 9, 2014

Webinars: They’re Not Just for Leads Anymore

Tweet A new study and report released today finds that successful marketers are using webinars for thought leadership and 50% of marketers report plans to incorporate more webinars into their content marketing mix. When the Content Marketing Institute (CMI) came out with the 2014 B2B Content Marketing Benchmarks, Budgets and Trends research report, it reported […]

7:39 AM Permalink
April 3, 2014

Eight webinar registration dos and don’ts

Tweet Do this. Don’t do that. Yep, this is another list of dos and don’ts to add to your life. Following the below best practices will elevate your webinar registration and attendance conversion rates – helping to preserve your promotion and campaign investments.   So, without further ado, here are eight considerations when setting up […]

9:31 AM Permalink
March 24, 2014

5 ways webinar recordings result in 100%+ content consumption

Tweet I have stressed this before and today I will double-click on why recording your webinar is so important. To begin, 55% of webinar registrants on average view the recording. If you are a regular reader of my blog series, you saw this statistic a few weeks ago in a post regarding the analytics of […]

10:48 AM Permalink
March 12, 2014

The anatomy of a highly engaging webinar (and the least)

Tweet I love data and if that makes me nerdy, so be it. Hopefully you find my geeky alter ego as helpful as I do.  I have spent the last several weeks digging into data to uncover proof that interactivity actually leads to engagement and attention, and therefore higher content consumption rates.  Last week I […]

9:36 AM Permalink

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