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Posts in Category "Webinar"

February 18, 2014

New to webinars? Seven steps for getting started.

Tweet Webinars are the 3rd most effective tactic for content marketers and 62% of marketers are using webinars in their marketing mix. Although the percent of marketers using webinars is quite high, I believe it should be even higher given the effectiveness of the tactic. I suspect the discrepancy is in part due to the […]

10:39 AM Permalink
February 6, 2014

Can you hear me now?: Choosing webinar audio options

Tweet Audio communication is a critical piece of the webinar puzzle.  When deciding on the best way to communicate with your webinar audience, there are several factors to take into consideration. There are three ways to provide audio during a webinar: 1) VoIP only (through the computer speakers), 2) teleconferencing only (phone) or 3) simulcast […]

8:40 AM Permalink
January 27, 2014

Setting up your webinar event for the first time

Tweet Launching a webinar program from scratch is a large project – one that typically starts with choosing a webinar platform.  However, once you’ve selected that perfect webinar technology platform and have logged in for the first time, now what? Setting up your webinar account and delivery room is a key component of the program […]

11:13 AM Permalink
January 15, 2014

How to choose a webinar platform

Tweet Choosing an appropriate webinar platform for your marketing webinar program is critical to your program success. To begin your search you will want to make sure you have a clear idea of your program goals.  How many events do you plan to produce? What level of attendance do you expect? What is the goal […]

9:49 AM Permalink
December 17, 2013

7 reasons to use a webinar producer

Tweet Whether you are contemplating holding a webinar event for the first time or you are experienced with webinars, using a dedicated webinar producer for your event has many advantages.  A producer unburdens the marketer and the presenter from managing the technical aspects of event production during the webinar which allows the presenter to focus […]

11:29 AM Permalink
December 3, 2013

Six Tips for New Webinar Presenters

Tweet Whether transitioning as an experienced speaker from live presentations to virtual environments, or starting out as a new speaker for the first time via webinar delivery, careful thought and preparation should be given to the transition. To help with this jump into virtual delivery, here are six tips to smooth out the transition and […]

11:04 AM Permalink
November 14, 2013

6 Things You Should Never Do in a Webinar

Tweet When it comes to producing a webinar, there are only two critical focus areas: 1) The Audience 2) The Content Without a laser focus on these two areas, a webinar is a pointless effort.  Therefore, it always surprises me when I see any of the mistakes I’ve outline below made in a webinar because […]

11:21 AM Permalink
November 7, 2013

Why webinars rank in top 3 most effective content marketing tactics

Tweet 62% of marketers are using webinars as a tactic to deliver B2B content marketing (up from 59% in 2012), according to a free research report by the Content Marketing Institute (CMI) and MarketingProfs. Additionally, marketers rate webinars as the 3rd most effective tactic of all (tied with videos).  It begs the question why more […]

9:05 AM Permalink
October 24, 2013

Five ways webinars put me to sleep

Tweet WARNING: The following blog consists mainly of a rant against boring webinars Dear Webinar Presenters and Producers, If I’m going to sign up for a 60-minute webinar, I want to be entertained!  AND I want to participate. I DON’T want to just watch (actually ‘watch’ is a strong word because most of the time […]

10:03 AM Permalink
October 16, 2013

Promoting a webinar requires a specific approach

Tweet Marketing tactics used successfully for other programs do not always work with webinar promotion. After $2M of promotional spend, 500 webinars and five years of analysis and testing of promotional options for webinars, I’d like to share what I’ve found that works and what doesn’t for driving webinar registrations. At a recent conference at […]

11:33 AM Permalink

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