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March 18, 2014

Collaborative Solutions Take Enterprise Training Beyond the Boardroom

Tweet The following post was written by Sophie Huss, Arakadin’s Global Director of Marketing & Communication. Arkadin is one of the world’s largest and fastest growing Collaboration Service Providers, focused on delivering quality audio, web and video conferencing and unified communications solutions that address the needs of medium and large enterprises. Successful businesses are able to […]

1:51 PM Permalink
March 12, 2014

The anatomy of a highly engaging webinar (and the least)

Tweet I love data and if that makes me nerdy, so be it. Hopefully you find my geeky alter ego as helpful as I do.  I have spent the last several weeks digging into data to uncover proof that interactivity actually leads to engagement and attention, and therefore higher content consumption rates.  Last week I […]

9:36 AM Permalink
March 5, 2014

Webinar engagement by numbers

Tweet Engagement is the most important aspect of any webinar and is what makes them so effective.  Therefore, marketers need to find ways to quantify engagement throughout their program in order to gauge effectiveness and quality of content (which includes delivery). I studied 20 thought leadership webinars in our own program that were conducted over […]

10:03 AM Permalink
February 26, 2014

Webinars, Attention and Memory: What marketers can learn from teachers

Tweet We marketers can learn a lot from teachers. Our goals are very much the same:  we want our audience to remember our message.  What teachers have known for a long time is that active participation in the learning process increases attention and that in turn increases memory. If marketers can also encourage active participation […]

9:19 AM Permalink
February 24, 2014

Defense Connect Online: over 1 MILLION served

Tweet Last week, Defense Connect Online (DCO) reached 1 million self-registered users who have participated in the mission-critical online collaboration environment, powered by Adobe Connect and Adobe’s digital government solutions. DCO supports the Joint Information Environment as a popular enterprise-wide DOD managed service for communicating information in real time while increasing efficiency and security. DCO […]

8:00 AM Permalink
February 18, 2014

New to webinars? Seven steps for getting started.

Tweet Webinars are the 3rd most effective tactic for content marketers and 62% of marketers are using webinars in their marketing mix. Although the percent of marketers using webinars is quite high, I believe it should be even higher given the effectiveness of the tactic. I suspect the discrepancy is in part due to the […]

10:39 AM Permalink
February 12, 2014

Best In Class: Adobe’s Digital Orientation

Tweet I recently spoke with Justin Mass (@jmass), Manager of Learning Technology and Design, about how the People Resources team recently moved to a completely digital orientation for new-hires to Adobe. Until this year, a 4 hour new-hire orientation was handled separately in each office. Adobe has more than 40 office locations and many remote […]

8:59 AM Permalink
February 10, 2014

UC 10 years on: Mobile Disruption

Tweet By Guillaume Privat, Director, Adobe Connect Continuing our blog serie on looking back at Unified Communications.  Today, we will explore how mobile disrupted the overall UC space. Do you remember the Cius ?  The Cius was Cisco’s attempt to harness mobile into its UC play.  Launched in 2011, the Cisco android tablet was end-of-lifed […]

6:00 AM Permalink
February 6, 2014

Can you hear me now?: Choosing webinar audio options

Tweet Audio communication is a critical piece of the webinar puzzle.  When deciding on the best way to communicate with your webinar audience, there are several factors to take into consideration. There are three ways to provide audio during a webinar: 1) VoIP only (through the computer speakers), 2) teleconferencing only (phone) or 3) simulcast […]

8:40 AM Permalink
January 27, 2014

Setting up your webinar event for the first time

Tweet Launching a webinar program from scratch is a large project – one that typically starts with choosing a webinar platform.  However, once you’ve selected that perfect webinar technology platform and have logged in for the first time, now what? Setting up your webinar account and delivery room is a key component of the program […]

11:13 AM Permalink

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