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October 2, 2013

Using webinar behavior to qualify leads

Tweet Live webinars offer a unique opportunity to qualify leads on the spot using real-time behavior. Last week I talked about qualifying leads using webinar content.  Now let’s take lead qualification to the next level.  The rich and interactive experience webinars offer give B2B marketers unique and valuable information about the registrants they’ve attracted.  Marketers […]

8:20 AM Permalink
September 24, 2013

Using webinar content to qualify leads

Tweet Webinar content is as important as demographics when qualifying leads. As discussed in my previous blog, webinars are a tactic – it’s the content that determines where the webinar falls in the B2B marketing lead gen funnel. The webinar content will therefore tell you what stage the buyer is in and what they are […]

10:53 AM Permalink
September 19, 2013

Adobe Connect Named a Leader with Top Ranked Current Offering

Tweet We are very proud to announce that Adobe Connect has been named a Leader, and top-ranked vendor for “current offering”, in ”The Forrester Wave™: Webconferencing, Q3 2013” . In the September, 2013 report, Forrester Research, Inc. identifies the 11 most significant web conferencing products in the market, and evaluates each across an extensive list […]

11:09 AM Permalink
September 18, 2013

Webinars’ place in the B2B content marketing mix

Tweet Are webinars a good lead generation tool and, if so, where do they fit in the overall B2B content marketing mix?  As with most things, the answer to this is – it depends.  Once you’ve decided that webinars as a tactic belong in your mix for the rich and engaging experience they provide, then […]

10:06 AM Permalink
September 11, 2013

Webinars require marketers to wear many hats

Tweet Recently I wrote a post about the surprisingly large team it takes to pull off a successful webinar program.  In today’s post, I will expand on the critical role of the webinar program manager.  For any significant webinar program, a dedicated webinar program manager is an absolute must for success because this role requires […]

11:25 AM Permalink
September 5, 2013

Some Adobe Connect Benefits Quantified: My MBA Research Project

Tweet By Angela Hsiao For the past few months, I have been interning on the Adobe Connect Team. It’s been a fun ride and using Adobe Connect for most of my meetings has made me appreciate the many features and benefits it offers. One of the most interesting projects I had the opportunity to work […]

8:00 AM Permalink
September 3, 2013

5 Must Know Tips for the Home Based Webinar Presenter

Tweet Guest Author: Marc Gutman, Lighthouse Conferencing Let’s face it.  The location of our global workforce is changing. Not all of us work in an “office” these days.  More and more companies are turning to work-at-home employees and more and more employees are electing to work from home.  Even if we are office based we […]

11:20 AM Permalink
August 29, 2013

Creating Valuable Virtual Conference Sponsorships

Tweet As more and more agencies move their conferences online, the conference sponsorships will have to move online as well.  However, I don’t see this as a challenge.  In fact, I believe sponsors may receive an even greater benefit from virtual conference sponsorships due to the in-depth tracking and segmentation available via virtual venues.  Just […]

9:22 AM Permalink
August 28, 2013

Course Correction: 9.1 Seminar Scheduling Changes

Tweet by Guillaume Privat, Director, Adobe Connect By now, most of you should be aware that we launched our latest version of Adobe Connect, Connect 9.1.  First customers were upgraded to the new version on 8/17. It included some major changes to the way to schedule a seminar room. The overwhelming feed-back we received so […]

6:00 AM Permalink
August 27, 2013

It takes a team to run a webinar program

Tweet In my seven years of running webinars (both directly as the coordinator and indirectly as a manager), it has struck me more than once what a significant number of people it takes to run a successful webinar program.   This week I took a moment to think it through and I came up with a […]

10:10 AM Permalink

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