December 17, 2013

7 reasons to use a webinar producer

Tweet Whether you are contemplating holding a webinar event for the first time or you are experienced with webinars, using a dedicated webinar producer for your event has many advantages.  A producer unburdens the marketer and the presenter from managing the technical aspects of event production during the webinar which allows the presenter to focus […]

11:29 AM Permalink
December 13, 2013

Stop Presenting Boring Content: The New Science of Presentations

Tweet Dr. Carmen Simon of Rexi-media recently delivered this exciting webinar for us.  Here are some highlights from this very engaging event… Most the audience members shared that they felt most bored during meetings or presentations. Dr. Simon then defined boredom and led a discussion about how boredom makes us feel. This graphic she shared […]

10:54 AM Permalink
December 10, 2013

Introducing Adobe Connect 9.2

Tweet It is with great pleasure that I can announce the next release of Adobe Connect – version 9.2. Although it was only a short time ago that we released version 9.1, we’ve continued to innovate on features that our customers told us are important. Adobe Connect 9.2 introduces several new important features. Improved Video […]

6:00 AM Permalink
December 3, 2013

Six Tips for New Webinar Presenters

Tweet Whether transitioning as an experienced speaker from live presentations to virtual environments, or starting out as a new speaker for the first time via webinar delivery, careful thought and preparation should be given to the transition. To help with this jump into virtual delivery, here are six tips to smooth out the transition and […]

11:04 AM Permalink
November 14, 2013

6 Things You Should Never Do in a Webinar

Tweet When it comes to producing a webinar, there are only two critical focus areas: 1) The Audience 2) The Content Without a laser focus on these two areas, a webinar is a pointless effort.  Therefore, it always surprises me when I see any of the mistakes I’ve outline below made in a webinar because […]

11:21 AM Permalink
November 13, 2013

Adobe Connect Mobile 2.2 Now Available for iOS and Android

Tweet We’re excited to announce that we’ve released Adobe Connect Mobile 2.2 for iOS and Android devices, providing several enhancements over our 2.1 client.  With the new release, we’ve continued to focus on enabling the ability to fully host meetings from any device, as well as enable mobile learning.  Here’s a closer look at the […]

10:00 AM Permalink
November 7, 2013

Why webinars rank in top 3 most effective content marketing tactics

Tweet 62% of marketers are using webinars as a tactic to deliver B2B content marketing (up from 59% in 2012), according to a free research report by the Content Marketing Institute (CMI) and MarketingProfs. Additionally, marketers rate webinars as the 3rd most effective tactic of all (tied with videos).  It begs the question why more […]

9:05 AM Permalink
October 24, 2013

Five ways webinars put me to sleep

Tweet WARNING: The following blog consists mainly of a rant against boring webinars Dear Webinar Presenters and Producers, If I’m going to sign up for a 60-minute webinar, I want to be entertained!  AND I want to participate. I DON’T want to just watch (actually ‘watch’ is a strong word because most of the time […]

10:03 AM Permalink
October 16, 2013

Promoting a webinar requires a specific approach

Tweet Marketing tactics used successfully for other programs do not always work with webinar promotion. After $2M of promotional spend, 500 webinars and five years of analysis and testing of promotional options for webinars, I’d like to share what I’ve found that works and what doesn’t for driving webinar registrations. At a recent conference at […]

11:33 AM Permalink
October 10, 2013

Secrets of Webinar Hosting: Canned Questions

Tweet Guest Blogger: Marc Gutman, Lighthouse Conferencing   When I was a kid I loved magic and magicians.  Doug Henning and David Copperfield were the coolest!  Things have changed a lot since then, Henning still, cool Copperfield less cool, but the one lesson that’s remained constant is: Magicians don’t reveal the how of their tricks […]

12:07 PM Permalink

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