November 7, 2013

Why webinars rank in top 3 most effective content marketing tactics

Tweet 62% of marketers are using webinars as a tactic to deliver B2B content marketing (up from 59% in 2012), according to a free research report by the Content Marketing Institute (CMI) and MarketingProfs. Additionally, marketers rate webinars as the 3rd most effective tactic of all (tied with videos).  It begs the question why more […]

9:05 AM Permalink
October 24, 2013

Five ways webinars put me to sleep

Tweet WARNING: The following blog consists mainly of a rant against boring webinars Dear Webinar Presenters and Producers, If I’m going to sign up for a 60-minute webinar, I want to be entertained!  AND I want to participate. I DON’T want to just watch (actually ‘watch’ is a strong word because most of the time […]

10:03 AM Permalink
October 16, 2013

Promoting a webinar requires a specific approach

Tweet Marketing tactics used successfully for other programs do not always work with webinar promotion. After $2M of promotional spend, 500 webinars and five years of analysis and testing of promotional options for webinars, I’d like to share what I’ve found that works and what doesn’t for driving webinar registrations. At a recent conference at […]

11:33 AM Permalink
October 10, 2013

Secrets of Webinar Hosting: Canned Questions

Tweet Guest Blogger: Marc Gutman, Lighthouse Conferencing   When I was a kid I loved magic and magicians.  Doug Henning and David Copperfield were the coolest!  Things have changed a lot since then, Henning still, cool Copperfield less cool, but the one lesson that’s remained constant is: Magicians don’t reveal the how of their tricks […]

12:07 PM Permalink
October 2, 2013

Using webinar behavior to qualify leads

Tweet Live webinars offer a unique opportunity to qualify leads on the spot using real-time behavior. Last week I talked about qualifying leads using webinar content.  Now let’s take lead qualification to the next level.  The rich and interactive experience webinars offer give B2B marketers unique and valuable information about the registrants they’ve attracted.  Marketers […]

8:20 AM Permalink
September 24, 2013

Using webinar content to qualify leads

Tweet Webinar content is as important as demographics when qualifying leads. As discussed in my previous blog, webinars are a tactic – it’s the content that determines where the webinar falls in the B2B marketing lead gen funnel. The webinar content will therefore tell you what stage the buyer is in and what they are […]

10:53 AM Permalink
September 19, 2013

Adobe Connect Named a Leader with Top Ranked Current Offering

Tweet We are very proud to announce that Adobe Connect has been named a Leader, and top-ranked vendor for “current offering”, in ”The Forrester Wave™: Webconferencing, Q3 2013” . In the September, 2013 report, Forrester Research, Inc. identifies the 11 most significant web conferencing products in the market, and evaluates each across an extensive list […]

11:09 AM Permalink
September 18, 2013

Webinars’ place in the B2B content marketing mix

Tweet Are webinars a good lead generation tool and, if so, where do they fit in the overall B2B content marketing mix?  As with most things, the answer to this is – it depends.  Once you’ve decided that webinars as a tactic belong in your mix for the rich and engaging experience they provide, then […]

10:06 AM Permalink
September 11, 2013

Webinars require marketers to wear many hats

Tweet Recently I wrote a post about the surprisingly large team it takes to pull off a successful webinar program.  In today’s post, I will expand on the critical role of the webinar program manager.  For any significant webinar program, a dedicated webinar program manager is an absolute must for success because this role requires […]

11:25 AM Permalink
September 5, 2013

Some Adobe Connect Benefits Quantified: My MBA Research Project

Tweet By Angela Hsiao For the past few months, I have been interning on the Adobe Connect Team. It’s been a fun ride and using Adobe Connect for most of my meetings has made me appreciate the many features and benefits it offers. One of the most interesting projects I had the opportunity to work […]

8:00 AM Permalink

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