February 26, 2014

Webinars, Attention and Memory: What marketers can learn from teachers

Tweet We marketers can learn a lot from teachers. Our goals are very much the same:  we want our audience to remember our message.  What teachers have known for a long time is that active participation in the learning process increases attention and that in turn increases memory. If marketers can also encourage active participation […]

9:19 AM Permalink
February 24, 2014

Defense Connect Online: over 1 MILLION served

Tweet Last week, Defense Connect Online (DCO) reached 1 million self-registered users who have participated in the mission-critical online collaboration environment, powered by Adobe Connect and Adobe’s digital government solutions. DCO supports the Joint Information Environment as a popular enterprise-wide DOD managed service for communicating information in real time while increasing efficiency and security. DCO […]

8:00 AM Permalink
February 18, 2014

New to webinars? Seven steps for getting started.

Tweet Webinars are the 3rd most effective tactic for content marketers and 62% of marketers are using webinars in their marketing mix. Although the percent of marketers using webinars is quite high, I believe it should be even higher given the effectiveness of the tactic. I suspect the discrepancy is in part due to the […]

10:39 AM Permalink
February 12, 2014

Best In Class: Adobe’s Digital Orientation

Tweet I recently spoke with Justin Mass (@jmass), Manager of Learning Technology and Design, about how the People Resources team recently moved to a completely digital orientation for new-hires to Adobe. Until this year, a 4 hour new-hire orientation was handled separately in each office. Adobe has more than 40 office locations and many remote […]

8:59 AM Permalink
February 10, 2014

UC 10 years on: Mobile Disruption

Tweet By Guillaume Privat, Director, Adobe Connect Continuing our blog serie on looking back at Unified Communications.  Today, we will explore how mobile disrupted the overall UC space. Do you remember the Cius ?  The Cius was Cisco’s attempt to harness mobile into its UC play.  Launched in 2011, the Cisco android tablet was end-of-lifed […]

6:00 AM Permalink
February 6, 2014

Can you hear me now?: Choosing webinar audio options

Tweet Audio communication is a critical piece of the webinar puzzle.  When deciding on the best way to communicate with your webinar audience, there are several factors to take into consideration. There are three ways to provide audio during a webinar: 1) VoIP only (through the computer speakers), 2) teleconferencing only (phone) or 3) simulcast […]

8:40 AM Permalink
January 27, 2014

Setting up your webinar event for the first time

Tweet Launching a webinar program from scratch is a large project – one that typically starts with choosing a webinar platform.  However, once you’ve selected that perfect webinar technology platform and have logged in for the first time, now what? Setting up your webinar account and delivery room is a key component of the program […]

11:13 AM Permalink
January 22, 2014

UC 10 years on: Single Stack or Best of Breed ?

Tweet By Guillaume Privat, Director, Adobe Connect One of the promise touted by Unified Communications vendors was that idea that organizations could suddenly get all their communication services provided by one single vendor.  The benefit of this single vendor approach, beyond making it easier on the procurement department, was that the integration of all the […]

6:16 PM Permalink
January 15, 2014

How to choose a webinar platform

Tweet Choosing an appropriate webinar platform for your marketing webinar program is critical to your program success. To begin your search you will want to make sure you have a clear idea of your program goals.  How many events do you plan to produce? What level of attendance do you expect? What is the goal […]

9:49 AM Permalink
January 6, 2014

Unified Communications 10 years on

Tweet by Guillaume Privat, Director, Adobe Connect 10 years ago, Microsoft launched Office Live Communication Server and put Unified Communications on the radar for all IT organizations.  Until then, Unified Communications had been used by traditional telecommunications vendors like Avaya, Cisco or Nortel to market their new IP PBX, but Microsoft with LCS really pushed […]

6:01 AM Permalink

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